UNEXPECTED, UNUSUAL, UNFORGETTABLE!
By Rich
Unger
Why is your club so boring even with thousands
and thousands of dollars in lights sound and atmosphere?
Why is your ultra lounge so dull, even with all that neon artwork, and
floating effect bar?
Why is your bar, your sports bar so predictable, even with a great staff and
great food/drink?
Because none of these establishments are unexpected, unusual or
unforgettable,
that's why.
Everyone, Male and Female, from DJ to doorman, from bartender to manager
wants to own their own club, bar or lounge.
But they always miss the point, they rarely offer what is "UNEXPECTED",
always following the same pattern.
They never create the "UNUSUAL" for fear it won't be perceived correctly.
They refuse to present "THE FUN" and "THE WOW FACTORS" because they don't
know how to make it "UNFORGETTABLE".
So, the weekends keep these establishments open, and the weeknights cost
them.
It is so frustrating to speak to an Owner who readily knows that their
establishment needs help, the numbers are sinking slowly, the competition is
starting to make headway, yet they stay the same, become numb, refuse to
respond.
For example there is a huge Banquet Facility in Wisconsin, where there is a
good size nightclub, both are suffering the same fate.
They are not attracting party people, or night lifers or clubbers.
The Banquet Facility wastes money on radio, and newspaper ads, all to no
avail.
How many spots do you have to run to realize nobody is listening and nobody
is coming in?
How many newspaper ads do you have to place to wake up and say "nobody is
reading my ads?
So minus the booked Weddings, this Banquet Facility is a lost cause.
It's Owner to stubborn to be smart enough to see the clarity and the
obvious.
How would you like to Own or Manage a Banquet Facility that unless a Wedding
is booked, you are losing thousands of dollars?
How would you like to have to meet expectations far above the realistic
situation that currently exists?
This is much similar to Restaurants that at night can become Night Life
Adventures and make the real REVENUE from the LIQUOR rather than break even
with the labor intensive Chef, and kitchen operation.
Restaurant Owners have the best of both worlds at their feet, but they
rarely realize it.
But for now, back to Wisconsin, then there is the Nightclub Owner open three
nights a week, with Wednesday Night being Ladies night, now the club can
hold 400, but on "Ladies Night", with Ladies paying $7 for all they can
drink, he only has about 150 Women.
What's wrong with this picture?
In fact, the other two competing Nightclubs in his area, close on this
night, rather than compete with him.
Now, let's review this, boys and girls, he has no competition, and yet he
still only draws 150 Women and maybe 100 Men.
Why?
When I asked the Owner where is "THE FUN" and "THE WOW FACTORS" he replied "
Ladies drink free all night after paying the cover charge".
So?
This same Nightclub opens again Friday Nights and is dead.
His response, "Only 600 people go out on Fridays in my area and I am off the
beaten path".
All the more reason to utilize "The Fun" and "The Wow Factors" over any kind
of cheap beer or drink specials.
Sadly, this Owner has been going through the miserable motions of operating
incorrectly for quite awhile now.
To think he owns bars that make money, and are supporting his Nightclub
Nightmare.
Why Bar Owners think owning a Nightclub is the same as owning "CHEERS" is
beyond me.
Nightclubs, repeat the word, Nightclubs, they require a great deal of
creativity and
originality.
Then there is the new club that opened just a month ago, yup, another
one..............
The Owner has tried Radio, you guessed it, Clear Channel with no results,
did you expect otherwise?
Flyers by the thousands with no response, what would you think the flyers
would produce?
Now He is in a panic, he is going to go "CHEAP".
He has to pay his bills, his payroll, his rent, his electric, his entire
overhead, so what is he going to do?
Why make less per drink, per bottle, per beer and give away the bar to take
in revenue.
These Owners are like playing "ARE YOU SMARTER THAN A FIVE YEAR OLD?"
Only in these situations and incidents it's ARE YOU SMARTER THAN RICH
UNGER?"
Answer: No Way, No Day, No Night, No
Time..........................................................
I do not believe in drink specials, ask the Management Team from PURE if
they give away cheap drinks?
Ask the Management of TAO?
Ask the Management of Crobar?
Now if the big Dogs of the industry do not pack their clubs by giving away
the Bar, why would you who are not even on their level volume wise, resort
to such nonsense?
Why would you spend money on radio to promote drink specials?
How are you going to pay for the cost of the radio spot and at the same time
discount your drinks and beer, while still making a profit?
CANNOT BE DONE.........................................
Your barely making it just on Weekend Revenue, you have zero weeknight biz,
and to stimulate the weeknights your going to beg, plead, grovel, cry out to
potential clubbers and night lifers to patronize your Bar, your Club, your
Lounge because your prices are CHEAP?
This is what is known as UNWISE, UNBELIEVABLE, UNFORGIVING.
Don't fall into this syndrome.
Know your liquor costs at the top of your head.
Know your marketing costs at the tip of your fingertips.
Know what your Promotions Plans are on a moment's request.
Pick up the Phone call Rich Unger at 1-941-921-7027 and say "Rich let's not
delay, let's not talk, I want to WALK THE WALK making great cash flow and
bringing in QUALITY PATRONS, Lots of WOMEN.
E-mail
RichUnger@promotingnightclubs.com
Or be like they are in Wisconsin, do nothing and
suffer.....................................................
They call them Cheese heads, there is a reason why.
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