TGI Friday's DENYING SEX ON THE BEACH?
By Rich Unger
Only in New York City would TGI Friday's spend money on research and find
that 84% of it's women patrons had never ordered a "Screaming
Orgasm" and 73% had never had "Sex on the beach." Two of
the most popular cocktails in bars, lounges clubs and casual dining
operations all over the Country are facing distinction because are you
ready for this, TGI Friday's is changing the One part each Kahula, vodka,
Bailey's, amaretto and six part cream "Screaming Orgasm" to the
"coffee cooler."
And the one part midori, vodka, Chambord, and two parts orange juice
and cranberry juice "Sex On The Beach" will now become the
"Summer Sunset."
In fact TGI Friday's already markets a Premixed Version of "Sex On
The Beach" in liquor stores nationwide and has repackaged it as
"Censored On The Beach."
Someone please bang me in the head with a "Fuzzy Navel," I
mean have we lost all sense of adventure and risqué, and all feeling of
fun, that we have to change the name of drinks as not to offend and to
supposedly increase sales?
The whole purpose of unique and on the edge named drinks is to entice
and invite patrons to order them and enjoy them.
Excuse me, but isn't New York City the City that "SEX IN THE
CITY" is based on, filmed in and featured? Didn't "SEX IN THE
CITY" Just win the Prime Time Emmy for Best Comedy on Television? I
mean what is next at TGI Fridays? No single Man can hit on a single Woman
or vice versa?
Where is your "HAPPY HOUR?"
What purpose does having a bar in your Restaurant serve, if your not
utilizing it for "HAPPY HOUR?"
You need to generate as much cash flow as possible and by ignoring the
easiest and quickest way to creating cash flow, you are closing the bar on
a standard source for cash, crowds and continuity.
You cannot and should not be closed for Happy Hour. You cannot
and should not allow your competition to take your patrons earlier than
you do and keep them longer than you do.
Your Restaurant cannot survive on food alone, not any longer, not since
9/11. The entire world of food and beverage has changed, in fact in
NYC alone since the tragic attack, 30 restaurants have closed.
You must realize that price, pleasing and promptness have taken on new
meaning.
You need to take the following twenty steps right now:
- Add to and expand your menu
- Add Happy Hour
- Add new music and entertainment
- Open earlier and close later
- Hire hot female Bartenders
- Make sure your bathrooms are spotless
- Make sure your front entrance is spit shine clean
- Start featuring a desert cart
- Clean your a/c vents they look disgusting
- Change your uniforms, make them more patron friendly and more casual
for your servers
- Stop running institutional ads they don't work in this new
food and beverage world
- Stop cutting back staff and hours and start going after the business
with a renewed vengeance
- Stop putting your nose in the air and realize it's time to appeal to
the masses
- Where's your dance floor?
- Where's your lights?
- Where's your killer sound system?
- Where is your Take Out Program?
- Where is your Take Out window?
- Where is your Take Out Menu?
- Start a new Table Side Presentation
Read each of these over and relate them to your present operation the
weaknesses it exhibits and the areas where improvement are desperately
needed. We are entering 2002 and where are you?
Your club or restaurant has to be fresh, and now is the time to get it
in line.......
You Can't operate as you did before, you must update, upgrade and
uplift your present operation.
Call Rich Unger at 941-921-7027 email RichUnger@promotingnightclubs.com
Don't just keep on operating the way you are !!!!
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