TEQUILA ROSE NOW FINALLY A PARTY TEQUILA LIQUEUR
By Rich
Unger
Combine the Best CREAM from The Netherlands and the finest Premier
Tequila from Mexico with an exotic shaped bottle that screams "TASTE ME,"
now this is what I call PARTY PREMIUM="TEQUILA
ROSE".................................................
"TEQUILA ROSE," take the so called fancy names off the bar and replace them
with the money makers, the taste teasers, the Sassy Strawberry Cream with
incredible tastes of Chocolate or Coffee and just get as they say "Naughty,"
"Naughtier" and uh oh "Naughtiest," Because then the infamous Tequila is
added.
Again, nobody pays me for a "RICHIE RANT" but "TEQUILA ROSE" is superb, and
sinsational.
"TEQUILA ROSE" is the one bottle that when you feature it, your patrons
order it, your pour creates requests for "MORE AND MORE", it's a first class
brand with
ORDER Now, "TEQUILA ROSE JAVA CREAM," TEQUILA ROSE STRAWBERRY CREAM" and
"TEQUILA ROSE COCOA CREAM."
Taste = Terrific = Tantalizing.
Now as we enter the Halloween/Night Before Thanksgiving/Two Nights Before
Christmas/New Year's Eve Promotions Period, i want you to TRIPLE your
revenue
from last year.
I want you to empty out your competition.
I want you to make serious money, I mean
profits...................................................
But unless your prepared to think different, operate different, promote
different,
Your going to do either the same as last year or even less.
Do you know why Applebees, Bennigans, Outback, TGIF, Cheesecake and Ruby
Tuesdays just lowered their prices on their menu, many even their drink
prices?
Because they are panicking and can't draw patrons in, so they are reducing
their menus by anywhere from $1 per item to $5 per item.
Does that mean you lower your Cover Charge and your Drink Prices?
OF COURSE NOT.
Just the opposite, you leave them alone.
Your problem is not what you charge as a cover or what you charge for a
drink, your problem is YOU.
I had a Club Manager in "Bellflower, California" contact me, open just four
months they are dead.
The Owner keeps thinking sooner or later it's going to get better.
When I asked what Promotions they had planned for October, November and
December, She replied "NONE."
For Nightclubs these next 3 Months are the "SUPERBOWL" of cash flow.
While Casual Dining Chains are panic promoting, now is the time for you to
breeze right into Winter.
When you start to see a Night that you had a packed house every week, start
to
slowly die, you must take action.
When you hear locals talking about other clubs and what they are doing, you
must take action.
When you simply rely on patrons to frequent your establishment and do
nothing to revitalize your format, you must take action.
SEXY BACK/B'DAY
YOUR CLUB SHOULD BE SPINNING BOTH OF THESE NEW CDs ALL NIGHT.
Finally a new sound, a new direction, leave it to Justin Timberlake to set
the beat and fresh up the mix.
And Ms. Bootylicious is back. solo and Smokin.......................................What
a CD
Beyonce has the soul, the emotion and the dance floor lure.
If your Club DJ is not all over these 2 CDs then he should be doing Wedding
Receptions.
I mean it doesn't get any better than this.
When you ask your DJ to spin and he tells you what he will mix, why would
you continue to let him work at your Club?
When you ask your Bartenders to clean the bar, clear off the shelves and
clean this sparkling clean, and they ignore you, why would you let them pour
for you?
When you ask your Security People to tone it down, dress it up, be polite,
nice, instead of foul and frisky, and they still behave like wise guys, why
would you let
them still be your Calming Personnel?
When you ask your radio rep to lower your rate, since your still not
listening to me and spending way too much on radio and he says "NO" why
would you advertise on that station?
I have to repeat this story for the umpteenth time, a Nightclub Operator in
California, who was spending 100k a year on radio, took my theory of not
spending a dime for one year and found out firsthand, he didn't skip a beat
in revenue, didn't lose a dime, nor a patron.
FACT.
I talk to hundreds of Club Owners, Managers, DJs, and bartenders, the #1
character trait lacking in their operation is "motivation."
From the top to the bottom, management to staff, nobody has the desire
anymore, because the Owner has acted in such a disoriented and out of touch
Mentality.
THE WRONG CROWD, OH NO!
Clubs have to always vigilant to insure they do not start attracting the
wrong crowd.
The "Wrong Crowd" will destroy a great club, chase away good patrons and
totally wipe out a positive image of a club, that's staff and management has
worked so hard to build up with great service, energy in the entire club and
blood, sweat and tears.
It is incumbent upon Clubs to prevent the trash from taking over.
This is not about Race, this is about thugs, punks, and troublemakers.
You have the right to refuse service to anyone, it's all in the techniques,
and
Measures you utilize to stop this crowd from entering your premises.
it's your club.
But it must be legal and conform to the acceptable way society allows such
intervention to be implemented.
I have zero tolerance for negative patrons.
I don't need to hear the "F" word every ten seconds, and the attitude of
these pathetic losers.
I don't want my female staff or patrons to feel threatened by them, or
hit on by them.
In addition they do not tip.
You need to protect your image, your staff, your club and yourself from this
riff raff.
I have all the answers, if you have this problem, let me sweep out the trash
for you.
And you, you make the cash from the quality patrons your accustom to.
_____________________________________________________________/
You can operate in denial, and make up all the excuses you choose to not
take action, not plan, not launch, not start, not implement Promotions, that
have nothing to do with offering cheap drinks or cheap beers, why do you
want patrons coming into your club, your ultra lounge, your huge bar, your
night time night life adventure that is a restaurant by day, who are only
spending what they have to?
Do these people tip? Do these people spend? Do these people develop
loyalty, Answers NO, NO and only as long as you offer them cheap, low
priced,
giveaway drinks and beer.
I will never forget the Club in New Jersey, the Owner had 200 Patrons every
Wednesday Night, his biggest night of the weeknights, he did just $800. in
Business.
Why, because he had signs up all over his club, "SHOTS $1", "BEER $1",
"Well Drinks $2".
I had him take down all the signs, do away with all the "Specials", and
firmly put the focus of the night on "THE FUN" and "THE WOW FACTORS".
He was flabbergasted, he started doing $2000 every Wednesday Night with
those same 200 patrons.
Why? Because he put the focus firmly on What he was doing and not what he
was giving away.
Patrons came in for his PROMOTION, didn't care about how much a drink was, a
shot was, a beer was, they had such a great time, they spent, they tipped,
they came back and he had a great middle of the week Night going.
Now, what are you prepared to do?
When are you prepared to do it ?
How are you prepared to do it ?
I really hope you think about it, and create a mindset to change your
thinking, to take the path to profits to packing your room with spenders?
Or, do what you usually do and cry in your shot glass, that instead of
courage, you show cowardliness towards doing what deep down you know you
need to change.
Here I am at 941-921-7027 or email me at
RichUnger@promotingnightclubs.com
Happy Halloween, don't forget to give all the treats away so all you get
are the tricks as usual....................................Or contact me and
let's turn this nightmare into a Money Making
Reality..........................................................................
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