GO OUTDOORS, GO UPSTAIRS, JUST GO & MORE RANTS
The time to expand is now. You are and have been
known for the same boring, stale, predictable interior forever.
Your patrons want something new, something fresh, something
different. Imagine making a change to your
establishment that would not only be pleasing to
the eye, but also increase your revenue and patron count
Can you build a deck, a beer garden, a patio, an outside area of any kind?
Can you add another level to your present operation?
Can you expand by taking over vacant space next door?
You as the Owner have become so complacent in your operating of
this club, this bar, this restaurant that at
night should be a club, that you can't see the future
of where you should be.
Take a comprehensive overview look at your entire space and how you are
utilizing it, then think storage and think more room, if you have the
ability to have a portable mobile storage unit placed behind your
building, then do so, and relieve the interior area of what you could simply store, and expand without knocking down any
walls or ripping out any columns.
I have shown hundreds of Owners how to profit from and cash in on floor
space that they were not taking full advantage of, nor have they ever
realized what that area would add to their overall operation.
A TRUE STORY OF A MOE, LARRY, CURLY & DUMMY
I know of a club, one of the partners had to have a Latin night, he
screamed, he demanded, he all but threatened to
quit if he didn't get his Latin night.
He got it and it bombed.
Then they booked a live remote broadcast every Friday Night with an
alternative format radio station. This is
supposed to be a mainstream high energy dance club and they are paying
wasted money, and I mean with Clear Channel so you know it's way too much
money, to have a DJ with a tat and body piercing broadcast live to bring
in spenders? Did this work? Of course not.
I look at the inconsistencies of the operation of this club, a Manager who
knows zero about marketing, promotions and advertising, and a Club that
sadly lost whatever "Mojo" it had, when it first opened.
Ready for their next major mistake, then this same club decides to
bring in local bands, bands that mean nothing.
And instead of booking them just on Friday Nights exclusively to make the
night and the band a drawing card combo, these brilliant owners book the
same band they feature on Friday Nights on one of the worst nights of the
week to even be open, let alone book, a band,
Can you imagine booking your Friday Entertainment on Tuesday Nights of
every week as well? I sure can't.
Why on earth, where is the logic, what kind of thought process,
such arrogance. Why
this club even needs a band on Friday Nights defies common sense, it's not
even open 7 months.
I mean Friday Nights you should be packed with a line outside all night,
but why would anyone who can see this very same
band do the very same songs in the very same
sets frequent your Club on Tuesdays and Fridays.
Pssssst, I have news
for you, they won't.
What did they promote on St. Patrick's Day, "'Free
Beer' while it lasts."
That was their entire promotion for one of the biggest nights in the
I state these mistakes one after another, because I want to insure you
learn and you absorb what arrogance buys you and brings you.
And for Spring Break they wait till the Saturday Night before Easter
Sunday to do any "SPRING BREAK" Promotions, and what do they do, they
bring in old nobody's from former MTV Shows for a drink fest.
It's bringing in former fifteen minutes of fame, reality TV stars who mean
nothing, I mean who have not been on a TV Show in one to two years, who
cares to see them?
Then the all time loser promotion of all a "POLKA NIGHT."
I mean, yup, the "POLKA," with a band and
dancing lessons. Never have I witnessed first
hand so much total disarray and mass confusion in one club with no
direction, no path and simply a totally "Panic Promote" mode of operating.
Next up a "Biker Night," why not? They have had everyone appear at this
club but bozo and sponge bob, why not a "Biker Night"?
This is "THE FUN"? To whom? This Club has
zero chance of ever reaching any kind of success.
The advertising is hideous.
But enough about this pathetic excuse for night life, between the drink
specials, the lack of weeknight business, the way this club is run and the
arrogance of the Owner, let's check back in Nov. to see if it is still
I had a new Club Owner call me, who is opening in May, one of the worst
months in the biz to open or launch a club.
Anyway, he is going to spend thousands of dollars on radio, ( why?) he is
going to order and pass out thousands of flyers (get the straight jacket
ready) and he is going to hold an event that is as old as outdated milk.
And is not anywhere near worthy of being
the kind of event you use to unleash "THE FUN."
Hey, if you're happy
with your Club, and you have the right Crowd, and you pack them in during
the week, and you have a great promotion schedule and you're
not having or offering any cheap beer nights, or drink specials on
other nights, and you're
charging a cover charge and collecting it, and finally you're
the #1 Club in your area then I salute you.
If you don't meet any of this criteria, call me
and I mean fast, because time is money and you can't deposit conversation.
Call Rich Unger at 1-941-921-7027 or e-mail
But don't keep drifting and dwelling, being creative is not your niche,
your best at being a bean counter, ordering, hiring and maintaining the
club, let me do what I do best, suck the life out of your competition.