COLLEGE NIGHTS = BIKINI CONTESTS
By Rich
Unger
Instead of simply offering "Cheap Beer" and "Drink Specials" to lure in
College Students for a "COLLEGE NIGHT," why not
stop the giveaway madness and abandon the panic promoting?
How about making money with "Regular Price
Beer & Drinks and charging a "Cover Charge".
"No Way" You say? " It won't work" you say?
Oh really, either your so stuck in a "cheap, free and no cover mode"
that you can't begin to comprehend or understand how you can really make
money, attract a better quality College Student and not have to tolerate
rude, rowdy and no tipping losers. Look
at your "College Night" and check out the ratio of Fine Women as opposed
to obnoxious herds of guys?
Look at the wear and tear your restrooms and the club itself is put
thru and you tell me? Ask your bar staff
and wait staff how their tips are on this night?
I pack "College Nights" with "THE FUN" and my ratio of Women to Men
is four to one. That's right you heard me.
I target Women with "THE FUN" and no I repeat no cheap anything and no
free cover charge. You over do it every
time with giving "IT" away.
You think by being packed with "College Kids" enjoying free and cheap
beer and drinks that your accomplishing something your competition isn't.
I would rather be your competitor serving FULL PRICED DRINKS and
charging a COVER CHARGE, then be a club packed with freebies.
You have no clue what your missing.
You have no idea what damage you are doing to the image of the club.
You have no grasp on the Women that won't set foot in your club do to
the "Animals" you cater to.
You have no comprehension of what your missing out on.
Look at MTV, read "MAXIM" your target "College Market" is all about
sex, but in a tasteful and receptive promotion.
The right kind of "BIKINI CONTEST" not the same old sleazy and
tacky events, that most clubs offer, No Way, No Day, I am talking about my
"CONCEPT" that rocks, rolls and runs every week for 8 straight weeks and
that packs "College Night" with the Women.
So keep doing what your doing, and keep thinking your King of the
Hill, while in reality your Club is going nowhere.
I am always amused how clubs think "College Night" means a special DJ,
or a special band, what College Kids think about more than any subject is
"SEX." The key is a High Energy, Fast
Paced, Quality Contest, you stick with the cheap and free I will pack my
Client's Clubs on "College Night" with "THE FUN" which translates into the
Revenue.
You keep attracting "Fifty Cent" and the "College Creeps" and I will
keep welcoming "BEYONCE" and all her friends. When
are you going to realize, your not making money, your drawing the wrong
crowd, your staff is suffering, and your club is dying?
Either turn it around by picking up the phone and calling me or
e-mailing, or just let it nose dive, the choice is yours.................
Stand back and take a long hard look at where your "College Night" is
and where it should be and then get back to me!
RichUnger@promotingnightclubs.com or call Rich at 1-941-921-7027
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