CLUB PROMOTERS, ALL TALK, ALL ABOUT THEM
By Rich Unger
I am constantly contacted by Club Promoters and Club Promoter hopefuls,
what do they have in common?
In most cases, they are not even needed.
The basics of "Club Promoting 101", I supply the DJ, the Security, I
will pass out a million flyers, I will run the door ( Your Door) I will
have a VIP LIST, I will require a bar tab, and I will basically run your
club for the night.
As I began to write this Article, a leading industry insider, called me
to discuss various topics, one of which was why do club Owners feel the
need to rely on outsiders to pack their own clubs?
The answers are simple, lazy, lack of confidence, burn out factors,
desperate, and last, they were sold a bill of goods, that this so called
"Promoter" can do what this Owner cannot?
Yet, every day I receive emails and phone calls from aspiring club
promoters who have talked their way into a Club Owner granting them a
strong night during the week, to take and to pack.
But.............................the young rookie club promoter wet
behind the ears, has no clue now that he has gotten his foot in the
door, how to actually carry out what he promised the Club Owner he
In New York City, Clubs are so fed up with being mislead, scammed,
conned and broken promises by fly by night club promoters that they now
demand, require that before any club promoter takes a $1 from the door
charge, their bar has to hit a level of revenue.
It's about time!
No club promoter should be given the door revenue from any club, until
the club's bar has
done enough business to justify the club promoter being compensated.
What purpose does it serve for a club promoter to say, my "Street Team"
handed out 10,000 flyers, who cares?
"I have a huge following".
Really, tell you what, you bring in "that huge following" and then you
are entitled to the door charge.
My concern has always been if this club promoter is so good at what he
does, why does the club have to offer any kind of drink special or beer
discount, in order to attract clubbers?
The club promoter should have a systematic method for packing the Club
with Quality Patrons, especially HOT WOMEN, and more HOT WOMEN.
If the club promoter's crowd are all punks, thugs, and gangsta types,
why would you want them in your club?
Does the club promoter bring in a GQ Crowd, or a Mad Magazine bunch?
Does the club promoter's own DJ, staff, dress stylish and are they
polite, well trained, professional?
Remember a club promoter has no loyalty to the club, 99% of club
promoters do not even want to put anything in writing, let alone sign
That way they are not legally bound to any prerequisites, any pre agreed
What would compel you as an Owner to simply shake a hand and think all
Why would you put your club, it's image, it's identity, it's entire
operation in the hands of this stranger?
A Female Club Owner in Wisconsin, who is reliant solely on Club
Promoters who are doing nothing to enhance her Club, wants to know how
to "NICELY" severe her relationship with them?
She is losing money, she is a procrastinator, she is costing her club
tens of thousands of dollars and she wants to know how to politely ask
Her Club is dying, she has taken no aggressive action to re-energize her
club, and her main concern is being graceful to club promoters who
promised her everything and delivered on nothing.
For Six Months she reads my Articles, after losing so much money,
closing down more nights, she finally decides to ask me what I think?
What kind of Owner manages, operates and functions like this?
Club Promoters are fast becoming an "Extinct Species", because their not
needed in over 75% of the clubs they are active in.
How can I make such a bold statement?
Because I have studied for four years now, over 50 clubs in major/minor
cities that use club promoters and the facts bare out that:
FACT: The attendance and bar sales do not warrant paying an outsider the
fees, the tabs, the guest lists, they require, in order to bring
business to these clubs.
How Club Owners or more, Why a Club Owner would give up their revenue to
a prefect stranger,
when what they should be doing is hiring a Promotions Manager, or
assigning their General Manager to be a Promotions Manager as well.
If he or she complains, Fire them.
I have zero tolerance for arrogance and ignorance in this industry, and
there appears to be plenty to go around.
From Club Promoters to Partners, from Radio Salespeople to Local Bands,
from Alternative Newspaper Ad Reps to Liquor Sales"Hammers" who push you
to buy what they are under pressure to sell, but know full well will not
pour in your establishment.
ENOUGH IS ENOUGH.
What would you do if you had a customized "GAME PLAN"?
What could you do with a "PROMOTIONS PATH"?
What insight you could follow with a "REAL STRATEGY"?
Now, either pick up the phone and call Rich Unger at 1-941-921-7027 or
Or suffer, sulk, stagger, stumble and
KUDOS to the Bar Manger at "The Crazy Donkey" in Farmingdale, Long
Island, they have excellent taste in hiring "BAR BABES", first they
hired Monica Leigh who ended up on the Cover of "PLAYBOY" and then they
hired Ashley Massaro, who also was featured on the cover of "PLAYBOY".
Both went on to CALL BRAND JOBS in modeling and acting.
That is what I urge you to do all the time, hire Women hot, hotter,
hottest women, not men.