NIGHTCLUB PROMOTIONS, BUT WHERE?
By Rich
Unger
You have a Bar Manager who orders your liquor and beer, a DJ to spin
your jams, you have every position in your Club filled, except for the
most 'important one,The Promotions Person.
They either designate the DJ, or hire a very pretty looking young lady
with zero experience or they rely on their Clear Channel Sales Rep.
Wrong, wrong and wrong again.
First of all, the DJ has no experience in presenting a proper
promotion, his motives are simple ego and money.
He has no clue what to do.
Then you have the pretty long legged great bust line new marketing and
promotion Fox that the owner hired.
She is nice enough, but again, could not tell you what the difference
between a shot and a shooter are, and thinks cheap drinks is the answer.
Finally, you have the Creme, DE Le Creme, the Clear Channel Radio Rep
who is only interested in selling you radio time, and then before you run,
picking up that check. Too funny, about a Month ago, a Clear Channel Rep
and then a Clear Channel Promo Person called, they were having a live
remote at a club, ladies drink free, no cover on a Friday night and they
needed a "name" for the night?
I said "you mean to tell me you charged the club for the remote, for
the DJ's personal appearance, the club has no chance in breaking even and
you can't even come up with a theme or name for the Friday Night event?"
They both said "Nope."
I almost roflmao......................................... Radio sales
people care as much about you as local bands who play across the street
one week and at your club the next week. Depending
on any of the above three choices to lead your Nightclub Promotions defies
common sense and logic.
I had a Club Owner who listened to his radio rep went thru $12,000 in
three months and called me.
I said it's too late, I can't help you, you have run this club into the
ground giving everything away, and doing nothing but advertising cheap
drinks and hammering it home so much with the money you spent on radio,
you need to close down, change names, change architecture and reopen.
Nightclub Promotions are like your electricity, if you have no lights,
you can't see, you can't live you can't do much of anything, but rely on
candles, well, apply the same mentality to your nightclub and your lack of
nightclub promotions and get back to me?
The Where to find them is right here.
Pick up the phone and call me, 1-941-921-7027 or e-mail
RichUnger@promotingnightclubs.com
Look at it this way, you can either close your doors since nobody is in
your club,.............................. or you can open them for fresh
air, since your packed.
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