JULY 2019 - BARS, YOUR "FUN FACTORS"
FROM "CORN HOLE" TO "AXE THROWING BARS", FROM "DARTS" TO "BILLIARDS", FROM "KARAOKE" TO "TRIVIA", TO YOUR "HAPPY HOUR" WHICH IS WAY TOO SHORT IN LENGTH, FINALLY, CHEAP, CHEAPER, CHEAPEST DRINKS,THESE ARE WHAT BARS CONSIDER "FUN"?
WITH REGARD TO THE LAST ACTION, WHY WOULD ANY BAR OWNER THINK THAT GIVING AWAY THEIR BAR AT THE LOWEST PRICES IN THEIR AREA, IS ACCOMPLISHING ANYTHING AT ALL? IF THIS IS THE SITUATION YOU ARE IN, YOUR NOT FAR FROM CLOSING DOWN, SADLY.
WHY DIDN'T YOU CONTACT ME, THE MOMENT, YOU SAW YOUR CROWD SHRINK?
WHY DID YOU IGNORE THE DECLINE?
WHY DID YOU PRETEND THE LACK OF WOMEN FREQUENTING YOUR BAR, WAS JUST A STAGE YOUR BAR WAS GOING THROUGH?
AS FOR THE CUSTOMERS YOU ARE PRESENTLY SEEING, WHAT ARE THEY DRINKING, EATING, SPENDING ON FOR HOW LONG IN A NIGHT?
HOW? WHY? WHO? SURELY THESE ARE NOT THE CUSTOMERS THAT DRINK TOP SHELF, THAT ATTRACT WOMEN, THAT CREATE A CROWD EVEN DURING WEEKNIGHTS?
MY FATHER, WHO OWNED, BARS, RESTAURANTS, NIGHTCLUBS, RESORT RANCHES, SHOE COMPANIES, ALWAYS SAID TO ME " YOU BRING IN THE BEAUTIFUL WOMEN AND EVERYTHING ELSE FALLS INTO PLACE". ( I am not referring to "Alternative Lifestyle Bars)
I ALWAYS CREATED "SENSATIONAL STRATEGIES" TO MARKET, CAUSE STREET BUZZ, ATTRACT STRONG SOCIAL MEDIA ATTENTION, BECAUSE, SERVING GOOD CRAFT BEERS/CRAFT DRINKS/CRAFT BAR BITES, ARE A MUST.
HAVING A CAPTIVATING ATMOSPHERE THAT CAUSES GUESTS TO FEEL COMFORTABLE, TO STAY LONGER, TO RETURN MORE OFTEN, TO SPREAD THE WORD IS ANOTHER MUST.
FEATURING PREMIER STAFF, MOSTLY WOMEN, BECAUSE THEY CAN ROMANTICIZE A BAR.
OFFERING THE BIG 60-65 INCH SCREENS, NOT THE SMALL SCREENS, WHICH ARE NO LONGER ACCEPTABLE.
COUNTERING THE USUAL BASIC DJ FORMAT, OR LOCAL LIVE BAND FORMAT, WITH BOTH ON THE SAME NIGHTS.
THAT'S RIGHT, BOTH A DJ SET, IN BETWEEN A GREAT LIVE BAND'S BREAK. OH NO, "HOW CAN I AFFORD BOTH"?
SIMPLE, YOU BRING IN A FRESH DJ AND A HOT BAND, NOT THE SAME DJ THAT SPINS ALL OVER YOUR AREA, CERTAINLY NEVER THE SAME LOCAL BAND, THAT PLAYS EVERYWHERE, AND THE SAME SONGS IN THE VERY SAME SETS EVERYWHERE AS WELL.
AND REMEMBER THIS, DO NOT BE DEPENDENT UPON ANY BAND OR ANY DJ AS THE SOLE DRAWING DYNAMIC FOR YOUR BAR. YOU MUST, YOU HAVE TO, IT IS IMPERATIVE THAT YOU ADD "FUN", YOU ADD "WOW", YOU ADD "FAB". THAT'S WHAT MAKES A NIGHT!
IT'S 2019, YOU EITHER NEED TO WAKE UP AND REALIZE THE BAR WORLD HAS CHANGED, THE RESTAURANT SCENE HAS CHANGED, THE CLUB/LOUNGE BUSINESS HAVE DRAMATICALLY CHANGED, OR DON'T EXPECT TO BE OPEN LONG.
EVERYBODY WANTS TO OWN A BAR, EGO, MONEY, WOMEN, PICK YOUR REASON?
BUT REMEMBER THIS, WITHOUT "BRAND NEW BAR FUN", YOUR NOT GOING TO THRIVE, LET ALONE SURVIVE.
WANT SOME REAL BAR FUN, THEN PRESENT "TECHNO, TACOS & TEQUILA", A PACKED DAY OR NIGHT PROMOTION, NOW YOU PLAN, PROMOTE AND PRESENT THIS CONCEPT FOR A CROWD, YOU HAVE NO HAD IN MONTHS !
WANT THE "BE.ST OF THE BEST" TO GUIDE YOU THROUGH THIS MAZE? EMAIL, RichUnger@promotingnightclubs.com OR JUST FILL OUT THIS FORM : http://promotingnightclubs.com/contact.htm
LET ME ASK YOU STRAIGHT UP, WHERE IS YOUR "BAR FUN"?
THEN YOU RESPOND, "WHAT IS BAR FUN"?
THEN I RESPOND " IT'S PREMIER PROMOTIONS, PARTIES, CELEBRATIONS, GATHERINGS, HAPPENINGS, THEMES, EVENTS, CONCEPTS, SOPHISTICATED CONTESTS"? THESE ARE ENERGIZED "EXCITEMENT", THAT ATTRACTS MOVERS, SHAKERS, SPENDERS, AND WOMEN. THAT IS THE ENTIRE REASONING BEHIND PRODUCING THIS TYPE OF NIGHT.
NO, YOU DON'T WORK WITH SO CALLED "CLUB PROMOTERS", THEY ARE NOT YOUR ANSWER. THEY HAVE NO OFFICE, NO INSURANCE, NO CREDENTIALS, NO LOYALTY, NO BUSINESS DECORUM. YOU DO IT WITH YOUR STAFF, YOUR MANAGER AND YOU, THE OWNER.
THAT IS HOW YOU PACK YOUR PLACE.
OTHERWISE, WHEN I ASK YOU, "DO YOU HOST THESE TYPES OF NIGHTS"?
THEN YOU RESPOND " I DON'T DO ANYTHING LIKE THAT"!
THEN I THROW MY HANDS UP AND RESPOND "WHY"?
WHY, DON'T YOU TAKE SLOW NIGHTS, DEAD NIGHTS, AND TURN THEM UP WITH "WOW"?
"WOW FACTORS" ARE WHAT IS ALL OVER TELEVISION RIGHT NOW WITH LEBRON, STEPH, CREATING NEW GAME SHOWS THAT NEVER EVER WERE PRESENTED ON NETWORK TV BEFORE.
LOOK @ ELLEN DEGENERE'S "GAMES", YOU WIN $100,000 IF YOU CHAMPION THE ENTIRE STEP BY STEP OF CHALLENGES.
NOW, I AM NOT ASKING YOU TO PRESENT "GAMES", NOR GIVEAWAY HUGE $, BUT WHAT I AM URGING YOU TO DO, IS WAKE UP YOUR COMMUNITY WITH FRESH NEW "FUN"!
IT'S SUMMERTIME AND PEOPLE WANT MORE THAN JUST TO BE SINGLE AND MINGLE. EVEN ROOF TOP VENUES ARE BEING CHALLENGED BY COMPETING UP ON THE ROOF BARS.
IF YOU HAVE AN OUTSIDE AREA, A PATIO, A BEER GARDEN, AND YOUR NOT PACKED WHEN THE WEATHER IS GREAT, YOU ARE WAY TOO LATE TO THE PARTY. DON'T YOU KNOW HOW TO TAKE A VERY HOT, HUMID OUTSIDE AREA AND COOL IT DOWN?
RICH UNGER HOLDS NOTHING BACK. YOU NEED A SPLASH OF COLD WATER IN YOUR FACE. BUT WITH SPECIFICS & CREATIVITY.
THIS YEAR WILL BE A "GAME CHANGER" FOR THOUSANDS AND THOUSANDS OF BARS, CLUBS, LOUNGES, SPORTS BARS, RESTAURANTS.
IN VEGAS, YOU HAVE MGM PROPERTIES, REPLACING BARTENDERS, COCKTAIL SERVERS WITH AUTOMATED MACHINES. HOW ARE CUSTOMERS SUPPOSE TO CREATE A CONNECTION TO THEIR SERVER, WHEN THERE IS NO SERVER? HOW IS THE CUSTOMER SUPPOSE TO "TIP" THE SERVER, WHEN THERE IS NO SERVER? WHO WANTS TO WALK INTO SUCH A COLD ATMOSPHERE, AND ORDER A DRINK THAT MAY NOT EVEN TASTE RIGHT, THAT MAY NOT HAVE THE RIGHT LIQUOR IN THE DRINK, THAT MAY NOT BE WHAT YOU ORDERED, BUT YET, YOU WENT TO THE BEVERAGE DISPENSER THAT SAID IT WAS " JACK DANIELS & COKE", BUT WAS NOT? THE JOBS NOW ARE MAINTENANCE JOBS, AND TECHNOLOGY JOBS TO KEEP THESE "BOTTLE BOTS" FUNCTIONING PROPERLY. THIS IS A REAL "GAME CHANGER" FOR THE ACTUAL PROPERTY INSTALLING THESE MACHINES, THE TOURISTS WHO FREQUENT THESE ESTABLISHMENTS, LAS VEGAS ITSELF WITH THE NEW IMAGE IT IS GOING TO START PROJECTING WORLD WIDE.
THERE IS NO HEALTH INSURANCE, NO WORKMAN'S COMP, NO FICA OR OTHER TAXES TAKEN OUT OF PAYCHECKS, BECAUSE THESE ARE "BOTS", AND NOT HUMANS.
WHAT HAPPENS TO ALL OF THESE EMPLOYEES?
WHAT ABOUT ALL THE YEARS THEY GAVE TO THIS PROPERTY?
WHAT ABOUT THEIR LOYALTY AND DEDICATION?
WHAT ABOUT ALL THE GREAT CUSTOMER SERVICE THEY GAVE?
WHAT ABOUT ALL THE TIMES YOU ASKED THEM TO WORK, WHEN THEY HAD OFF?
"MGM" YOUR SAVING LOTS OF LABOR COSTS, BUT YOUR COSTING HUMAN BEINGS, THEIR LIVELIHOODS.
I AM FOR "PEOPLE" NOT "MACHINES". ARE THE "BOTS" GOING TO TAKE OVER THE "EXECUTIVE JOBS" AS WELL?
OF COURSE NOT
With all the Years, Experience, I have had in this industry, I can look @ a new Restaurant/Bar, new Bar/Grille, new Nightclub, new Rooftop Club/ new Eatery, new Craft Brew House, and tell within minutes, whether or not this establishment is going to succeed or fail?
New Owners, Current Owners who choose to open another location, often make so many mistakes, that they feel are just regular moves to do business, when in fact they are sinking their own venture, without ever realizing it.
Here are some of the major mistakes made:
Lack of Oversight
Poor Social Media Presence
Wrong Customer Targeting
Quality of Food & Drink
Lack of Community Connection
Wasted Spending, causing lack of Funding
Poor Health Department Inspections
Constantly finding shortages of money and Liquor
Being Pressured by Salespeople to buy Liquor, Beer, Food, that you know you won't sell, but that are being pushed upon you
Ask Yourself are you meeting all of these Challenges?
Imagine a "Barrier Island" in the US, that One Owner has FIVE DIFFERENT Venues operating.
A Bar/Club, A Bistro, A Sports Bar, An Upscale Restaurant, A Causal Dining Eatery. All are successful. All within blocks of each other.
This is a very successful "Hospitality Group" comprised of two partners who are on top of every issue, and eat, sleep and breathe their businesses, because that is the only way they are SUCCESSFUL.
This is no Tony Robbins nonsense. This is YOU reaching inside yourself to either MAKE IT HAPPEN or GET OUT OF IT !!!!!
DO you know why Mick Jagger is back on stage from Heart Surgery, performing before 60,000 fans?
Because he loves what he does. He still at 75 has the fire in his belly.
Either you have it or you don't. If you want to get it back, then email RichUnger@promotingnightclubs.com or fill out this simple form:
http://promotingnightclubs.com/contact.htm there is no charge, no obligation, nothing to sign. I simply tell you like it is. But without the cursing, screaming, berating. None of that is helpful or productive, it just makes for good TV.
And the facts are over 60% of the places that are rescued, are put up for sale once he leaves. FACT
Why shouldn't they be. Owners don't change overnight. So many are set in their ways. EGO, ARROGANCE, IGNORANCE, all play a part in their lack of doing business.
On May 14, Burger King announced that it was expanding sales of its Whopper made with Impossible Foods patties from St. Louis to three other U.S. markets.
As you contemplate whether the meat you put on your grill comes from a cow or a plant, consider who may or may not stand to gain from your choice.diet. Whether you'll be eating more calories – and stuff that's not good for you – when consuming cow versus plant comes down to some simple numbers.
Calorie-wise, they're almost identical. A 4-ounce Beyond Burger is 270 calories, compared to 240 calories for a same-size Impossible Burger and 287 calories for an 80% lean traditional burger.
The Beyond Burger has 3 grams of fiber, 20 grams of fat and 380 milligrams of sodium. Compare that to the Impossible Burger's 3 grams of fiber, 14 grams of fat and 370 milligrams of sodium. A beef burger's deets are 0 grams of fiber, 22.6 grams of fat and 75 milligrams of sodium.
A bigger issue is what you use to dress your burger: cheese or lettuce? A giant buttered bun or a pickle slice? A ton of mayo or a small dot of mustard? That's where racking up grams of fat sneaks in.
The "IMPOSSIBLE BURGER" is the way of this Generation. Stop ignoring and refusing to embrace it. Even "Shake Shack" is mulling over this type of burger. Pizza Chains are now offering "Cauliflower Crust" Pizzas which are SELLING. Because they taste Great.
So what are you prepared to serve?
WHY ARE YOUR "HAPPY HOURS" JUST 4PM-6PM? Wrong.
WHY ARE YOUR "HAPPY HOURS" NOT OFFERING A "BAR BITES MENU", THAT EXCLUDES FRIED FOODS? Right.
WHY ARE YOUR "HAPPY HOURS" FEATURING A MALE BARTENDER, WHO IS NOT DRAWING IN LOTS OF WOMEN?
WHY IS YOUR "HAPPY HOUR" NOT ATTRACTING YOUNG PROFESSIONALS, AS WELL AS MOVERS AND SHAKERS OF YOUR COMMUNITY?
WHY ARE YOUR "HAPPY HOURS" NOT OFFERING ANY "FUN" OR "WOW FACTORS"?
I CAN BUILD YOUR "HAPPY HOURS" INTO MONSTER MONEY HOURS !
BUT YOU NEED TO HAVE AN OPEN MIND AND OPERATE WITH A NEW ATTITUDE!