NOVEMBER 2018 - THE NIGHT BEFORE THANKSGIVING IS ALL $$$$$
It's one of the biggest night's of the year. I mean it's wall to wall party people. They want to dance, they want to dine, they want to drink, they want to have "FUN".
In my Front Bar with the Waterfall going down the entire window, I had a Happy Hour on that Wednesday before Thanksgiving from 4pm to 9pm. I had a "Bountiful Buffet" of Turkey, and the Fixins using small plates for $10 two times up to the "Buffet".
When 9pm clicked, I opened the doors to the main room, we had a line outside and down the sidewalk. I instructed my DJ to build his spins up to full mix energy. After his set, my house band "One For All" my 9 piece horn band came out, blowing those horns, doing their "Earth Wind & Fire" Set better than "EWF" did.
My Dance Floor was packed, our entire rooms was wall to wall, our servers were nonstop serving.
My Bartenders were at their best.
My Door Staff were vigilant about IDs, not even a speck of questionable ID was not accepted. Man were they good.
We hosted Turkey Night Contests all night, giving away Cash.
We had boxes of shirts, caps, visors, key chains, and blinking liquor brand items.
We asked all of our Beer and Liquor Vendors for as much POS as we could get.
We were giving big orders every week to our beverage distributors, and it was time for "Quid Pro Quo".
We needed enough POS to last us the weekend.
We locked it all up in our liquor room.
We wanted to throw out the goodies from our "In The Air DJ Circular Space" right on to the dance floor.
We were at capacity and beyond.
We had a record night.
My Partner and I decided to leave for "O TOWN" and "DISNEY" after we closed.
We thought "Turkey Day" away would give us a break.
Little did we know, when we got back, Friday Morning, our message machine was filled with calls from our Guests, who wanted to know, why were we closed on "Thanksgiving Night"?
It seems our Guests had enjoyed family time, and Traditional Turkey Dinner, but afterwards, they wanted to "PARTY".
But, we had NO problem, having another record night, Friday. Then Saturday Night kept the cash flow coming. Our Entire Staff was exhausted, but thrilled, they made incredible cash. We were open again Sunday Night, with are you ready for this "Mud Wrestling". We used 300 pounds of "Chocolate Cake Mix". We had a special portable, but big cage made.
We put down three layers of visqueen to protect our dance floor.
We told our "Southern Liquor Salesman", he was going to be the "Referee" in the Cage for the matches, or we would give our well to "Republic National". We were kidding of course, but we did not let on to him.
We even put him in black pants and a REF Shirt, with a whistle.
We offered the Winner of each match $100. Ladies 21 and up were matched by size and weight, they signed legal releases and entered the "Chocolate Cake Mix". Each round was 3 minutes and each match was 3 rounds.
The Crowd were the Judges.
Cover Charge $10. again, yup, another packed night. Women loved the thrill of "Mud Mix".
We had no indoor shower, so we had to roll the Ladies out after their match, through the crowd, to the front of the club, to be water hosed down.
Then they dried off and changed in our band's dressing room.
We had no live entertainment on Sunday Nights, no need.
I was the Announcer, it was a blast.
Our DJ kept the music instrumental and intense during the matches.
We spaced them out, so they started @ 11pm and went till 1am.
Even though it was Sunday Night, you would never know from our crowd, which was a mix of women and men.
Other Club Owners came to see the action, but none dare attempt to do what we did.
When you are very successful, it takes, eating, breathing and sleeping Premier Promotions, Superior Social Media, and significant in house marketing a full month in advance. When we sold the club for $100,000 more than we paid for it, the bars, clubs around us told our Southern Salesman, "Thank GOD they are gone, now we all can make some $ ". True Story. No exaggeration at all. We owned Tampa Bay. I was on radio,doing sixty second spots off the top of my head, going through "PEACHES" for music nobody knew, had to be instrumental, if it were short in time, we looped it together. I knocked out radio spots in minutes. I had the copy, content all in my head ready to record.
We used a vertical blitz back then we owned the airwaves, but now a days,radio is a waste of $. Social Media and the digital approach is the way to go. But it takes a full 30 days ahead, to properly promote and pump up an event, so that you are packed. Otherwise, you are wasting your nights, your staff is not making any $ and in fact you are losing $ My focus was entirely on drawing young ladies of legal age, and men who spend. That's who I targeted. Yes they had to dress with style, no slobs, because if someone comes in your bar at night, when you are trying to attract quality millennials, and they are in baggy jeans and a t shirt, they are going to curse, act belligerent and you do not want that rep on the street, you will scare away ladies and you will become a dive bar. UGH....................No Thanks.
The newest challenge for bars is, "POT IS LEGAL" in many States, so unless you get on the Reefer Madness Cash Bong, you are going to miss out on tens of thousands of dollars monthly.
Not in your bar, but investing in Pot Businesses that are run by legit biz People, who are "SOLID" and not fly by nighters. I know people who have invested 250k in pot biz and don't expect a return for a year or so. But they are confident of their investment and the principals who are in charge. And they Gentlemen who invested are very ,very, smart SHARKS..............................
The bar biz is a cash biz, sure you take plastic and use phone pay, but ultimately, cash is king. So make it work for you by using it to grow more green. Don't bogart that investment.
THE TOP TEN FAST FOOD CHAINS FOR PROMPT DRIVE-THRU SERVICE & ACCURACY OF THE ORDER ARE:
ARBY'S , BURGER KING , CARL'S JR , CHICK-FIL-A , DUNKIN, HARDEE'S , KFC ,
MCDONALD'S, TACO BELL, WENDY'S. IN THIS ORDER. YUP, WITH EYES WIDE OPEN,
GO THROUGH THE DRIVE THROUGH AND JUDGE FOR YOURSELF.
A MUST TO FEATURE AND SERVE AT YOUR BAR:
Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co.,has launched its first line of caffeinated products, Sparkling Ice +Caffeine.
Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.
The 16-ounce cans are available in five flavors: Black Raspberry, Blue Raspberry, Triple Citrus, Strawberry Citrus and Orange Passion fruit.
"We're constantly working to expand our product offerings to meet consumer demand," said , Chris Hall, chief executive officer of Talking Rain Beverage Co. "Since we're seeing a surge of consumer demand for caffeinated products in the industry, we wanted to leverage our expertise for making zero-calorie sparkling waters that consumers love with an added boost of caffeine. A departure from our one-size-fits-all approach, we're excited to reach a new audience of consumers through the launch of our Sparkling Ice +Caffeine 16-ounce cans, while continuing our ongoing partnerships with convenience stores nationwide. Our distribution network has been particularly excited for the introduction of this immediate consumption solution."
Sparkling Ice +Caffeine contains 70 mg of caffeine, zero sugar, zero calories, antioxidants and vitamins. The new product retails for $1.89 a can and will be rolling out to retailers nationwide starting in January 2019.
What Have You Done For Your Community?
What Charity have you hosted a Fundraiser for?
What Child in need of a wheelchair or some other medical aid has your bar held an event for with the proceeds going towards that help?
What Womens Group have you jointly held a Night for?
What Is The Biggest Need In Your Community and what has your bar, your restaurant, your sports bar, your gentleman's club done to support that need?
Why do you expect your Community to patronize your place, when you don't even help anyone or any group that needs it?
Where is your heart?
Where is your compassion?
The Holiday Season is upon us, NOW IS THE TIME to reach out and give $1000 Worth of Toys you buy from "Sam's Club", "COSCTO" or "BJ'S". Don't just talk the talk, walk the walk.
It's a tax deduction.
It's a 100% PUBLIC RELATIONS BONANZA FOR YOU.
GET OFF YOUR TUCHUS,SHOW YOUR COMMUNITY YOU CARE !
WHY "SEARS" BANKRUPTCY COULD BE YOUR BAR?
AT ONE TIME, "SEARS" WAS RETAIL KING OF THE MOUNTAIN. THEY HAD THE MERCHANDISE CONSUMERS WANTED AT THE RIGHT PRICE, IN THE RIGHT LOCATIONS, THEY HAD THEIR WORLD FAMOUS CATALOG, THEY HAD THEIR OWN "KENMORE" NAME ON THEIR APPLIANCES. THEY OWNED "ALLSTATE INSURANCE", THEY ALSO OWNED "DEAN WITTER" STOCKBROKERS. BUT THEN THEY LOST IT ALL.
THEY BECAME STAGNANT, THEY REMAINED THEY SAME HAD NO VISION OF THE FUTURE. THEY TOOK THEIR EYE OFF THE BALL. THEY THOUGHT THEIR RETAIL FORMAT WAS GOOD FOREVER. BUT THEY NEVER EVER SAW THE POWER OF THE INTERNET. THEY NEVER CAUGHT THE FASHION FEVER OF CHANGING STYLES FOR WOMEN, FOR MEN, FOR KIDS. THEY WERE LIKE THE "LED ZEPPELIN" SONG " THE SONG REMAINS THE SAME". NOW TAKE YOUR BAR, YOUR CLUB, YOUR RESTAURANT, YOUR SPORTS BAR, YOUR GENTLEMAN'S CLUB, THE ATMOSPHERE IS STILL THE SAME, THE FORMAT IS STILL THE SAME, THE ADVERTISING IS STILL THE SAME, THE STAFF IS STILL WORKING IN THE SAME MODE THEY ALWAYS DID, YET YOUR REVENUE IS DOWN, YOUR FOOT TRAFFIC IS DOWN, FOR RESTAURANTS, YOUR MENUS ARE OUTDATED, YOU NEVER CAUGHT ON TO "FARM FRESH TO TABLE", YOU SPORTS BARS JUST RELY ON THE GAMES. YOU BARS JUST THROW YOUR DARTS, SHOOT YOUR POOL, AND GO THROUGH THE MOTIONS. WHAT HAPPENED TO 'SEARS', IS SLOWLY GOING TO OR RATHER RAPIDLY HAPPENING TO YOUR PLACE, BECAUSE YOU ARE NOT FAST ENOUGH. YES, IT TAKES QUICK RESPONSE WITH A THOUGHT OUT STRATEGY TO SUCCEED IN THESE TIMES. YOU FACING A GENERATION THAT STAYS HOME, THAT IS VERY PICKY, THAT WANTS FOOD DELIVERED TO THEM, THAT'S NOT LIKE ANY OTHER GENERATION BEFORE THEM. THEY RELY ON A HAND HELD PHONE TO DETERMINE THEIR PLANS FOR THE DAY AND THE NIGHT. YET, YOU JUST DON'T GET IT. SO YOU LISTEN TO PEOPLE WHO HAVE NO KNOWLEDGE, AS I ALWAYS SAY, NO EXPERTISE, OF THE FOOD/BEVERAGE INDUSTRY, AND YOU DO WHAT YOU "THINK" MIGHT CHANGE YOUR PRESENT BUSINESS SITUATION, BUT YOU CAN'T JUST GUESS. YOU CAN'T JUST ASSUME. THIS IS WHY YOUR DEPRESSED, LOSING $ AND MENTALLY GIVING UP.
NOW, TAKE A MOMENT, THINK ABOUT BEING PACKED WITH PEOPLE WHO SPEND, WITH THE RIGHT CROWD, WITH A FRESH NEW APPROACH? DON'T TAKE THE 'SEARS' SINKING TO YOUR BAR, CLUB, RESTAURANT, SPORTS BAR, NOPE, IT'S TIME TO "DO THE RIGHT THING". EMAIL RichUnger@promotingnightclubs.com or fill out this form, you have nothing to spend, but everything to know, so go to
http://promotingnightclubs.com/contact.htm YOU HAVE EVERYTHING TO GAIN & NOTHING, NOTHING TO LOSE.
What do you do when your a fast food chain & you don't want to focus on price? Brainstorm! You roll out "Seared Duck Sandwiches".You use the "Limited Quantities"spiel, & create buzz, lots of PR Free Media Coverage = Brilliant Branding Strategy, If I say so myself, or, if your "Burger King" you are the price conscious Chain, so you offer "Ten Chicken Strips" for $1. That is your Market. Remember any time a new place opens up that is a Sports Bar, and your a Sports Bar you are going to suffer. Anytime a new Bar opens and your a Bar you are going to suffer. Anytime a Club opens up and your a Club you are going to suffer, any time a Restaurant opens up and your a Restaurant you are going to suffer.
In my area, a well known, very popular, but alittle pricey,though, Pizza Place that has been around for years and years, an independent, that delivered, had take out, sit down, but never ever offered new flavored Crusts, Multi Cheese Pizzas, Square Pizzas with Chicken/Steak/Shrimp on them, deep dish, flat bread, or even Pastry/Pizzas for breakfast, nope, none of the above, they just relied on the same old pizzas with the same old toppings, CLOSED DOWN. Because there were new Pizza Places in town.
My Father always said " You Never Lay Over and Let The New Competitor Take Your Customers".
The problem is far too many Food/Beverage establishments DO JUST THAT ! They let the new Kid empty out their own place. They don't circumvent and steal their thunder. They rather just think that nothing is going to affect their long established base. Well , guess what, that is not the way you survive in this industry now in 2019. If your burnt out, tired, dazed and confused, then email me, RichUnger@promotingnightclubs.com I am FIRED UP AND READY TO GO !!!!
HAPPY THANKSGIVING, AND IF YOUR BAR, GIVE TURKEYS TO CUSTOMERS WHO HAVE NO JOB , BUT SPEND THEIR $ DRINKING @ YOUR PLACE. IF YOUR A RESTAURANT, GIVE A TURKEY TO YOUR DISHWASHERS AND BUSING STAFF. BE THANKFUL FOR WHAT YOU HAVE.