SEPTEMBER 2017 - BAR FUN, FAB & WOW !

SEPTEMBER 2017 - BAR FUN, FAB & WOW !

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SEPTEMBER 2017 - BAR FUN, FAB & WOW !
By RichUnger@promotingnightclubs.com

  Walking into a "BIG BAR" for the first time, or a "Nightclub", or a "Sports Bar", or even a "Gentlemen's Club, you can tell right away, if the "Place" has any "FUN", FAB" or "WOW".
Start with it's "Appearance".
Then observe the "Staff's Attitude".
Keep your eyes on the "Energy".
Look @ the "Dress Code" they adhere to.
Are the glasses hanging over the bar" Spot Free, or Spot Filled"?
What kind of "Uniforms" are the Staff wearing?
Is the Place "Clean"?
Does the place "Smell"?
Are The Rest Rooms Spotless?

   IF they fail on answers to most of these Concerns, it is a sign of very poor management and totally negligent Ownership.
Bars, Clubs, Sports Bars, Restaurants with Bars, Gentlemen Clubs should have "FUN", they are the kind of place, you can't wait to go back to.
They should have "FAB" as in "FABULOUS" Atmospheres, that enhance your experience.
And most of all, every place that serves liquor, beer, wine, even beer and wine only establishments should have "WOW".
"WOW" is what makes one place packed, and another empty.
"WOW" is that Magic, that Thrill, that Vibe, you are glued to.
That's when a Place is @ it's Peak and is "HOT, HOT, HOT".
When Kendall Jenner walks the Carpet @ The Cannes Film Festival in teeny tiny denim shorts, aka "Jorts", with a black cropped one shoulder top attached to a long poofy black train,plus.............black stilettos, silver necklaces and a sparkle belt, that is totally "WOW".
Yes, "WOW" is always, ABOVE, BEYOND, OVER THE LINE, OUT THERE, that captures, captivates and corners your Bar Market, so that YOU OWN IT.
Now you take your Bar, Club, Lounge, Sports Bar, Restaurant with a Bar, Gentlemen's Club and think about creating "WOW".
I can take any bar, in fact any establishment, even just "Beer and Wine" places and pack them with "THE WOW".
I refer to any place that has NOT had a violent incident, that does not have a horrible reputation, that does not have an Owner who is a "TRUMP". Nope, no can do.
You can't reset that type of place.
When you buy a Place, you change the name, change the look, change the format, change the staff, change it ALL.
Except, when your a live music bar like the Legendary "FIVE O CLOCK CLUB".
When it was recently purchased, the new Owners are of course going to clean up, update, and repair/renew that which needs it, but otherwise, they are going to leave the "CORE" alone, because it is a gold mine. It's all about the music. When a bar is dependent upon just the "Live Music", it is the #1 priority to insure that the bands  you book, are bands that will pack the place. There is no booking "MEDIOCRITY", it will cost you the night.
There are places that rely on Bands or DJs to draw Crowds in, then, there are other places that it does not matter what Band is playing, who the DJ is spinning, people flock there because of the "Atmosphere".
The Best Advantage a Sports Bar can offer is an "OUTSIDE BAR", not a small 20 seat bar, but a 50 seat outside bar, that during Football Season, can generate a year's worth of profits, from the bar stools to the high tops, to the low tops, to the standing room only. The Outside Bar I am referring to has a dozen TVs going with every football game you can imagine. During NFL/College Season, they are packed three to four deep.
That's not even counting or including the rest of this massive Sports Bar & Grille.
This is easy a 2.6 million dollar a year generator.
"WOW" is just like advertising, Social Media, TV, Move Theaters, when you see an ad that grabs you, causes you to think, to consider that you should respond, that is a "WOW". I have Won plenty of "ADDY" Awards, the Advertising Industry's "Oscar".
I won for "PRINT", for "TV", for "RADIO", and it was easy for me. Because, I have
 the GIFT of Creativity. I am not the boring ad person, the lazy brand person who just wants to get it done, regardless of the results. NO THANKS, NOT ME, NOT EVER.
When it comes to "WOW", do you know how to generate "BUZZ" about it? Because using paper flyers, buying radio time, using print ads,are all total "WOM" aka, "WASTES of MONEY".
Flyers are pure paper and nothing more.
Radio, nobody listens to, like they use to. If the spots you run are not Sixty Seconds long and in Afternoon Drive Time, you have zero chance of any effectiveness. Who is going to voice your spots, what kind of music will be in the background, what is the script going to be? Radio does not have an audience that will return 10x what you spent on it.
Print ads are a space maker, but Newsweek, no longer even prints a paper edition.
More people read publications online by a ratio of 50 to 1 readers. Print ads have no force, no punch, no ability to bring in bodies, especially beautiful Women and Men who spend.
Look @ all the $ you have wasted on "BAD BRANDING", and think about what Powerful Social Media, and Creative Social Media would have done for your establishment.
Look @ your current Status in your Community?
Look @ your image?
Look @ your Format?
Look @ what your Nightly Biz is?
Look @ your Competition,what they are doing, and ask yourself why they are packed?
Straight UP, they have elements of "WOW" and You Don't !!!!!!
You can read my words all you want, but when are you going to take ACTION?
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 IMPACTING YOUR BAR'S SOCIAL MEDIA PRESENCE AND CAUSING ATTENTION, WHICH RESULTS IN DISRUPTION, WHICH PRODUCES CROWDS OF BEAUTIFUL WOMEN AND, MEN WHO SPEND.
DO YOU AS A BAR OWNER, A CLUB MANAGER ,A RESTAURANT ASSISTANT MANAGER RESPONSIBLE FOR SOCIAL MEDIA, WHO FULLY UNDERSTANDS,WHAT IT IS YOUR SEEKING TO SUCCEED AT? If not, Email, RichUnger@promotingnightclubs.com
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HOT, HOTTER, HOTTEST SAUCES ARE TAKING OVER!
  They beg for water and scream for mercy. Faces glow red and tears well from puffy eyes.
Then they want more.
When it comes to popularity, hot sauce couldn't be hotter.
When McIlhenny in Avery Island, La., introduced Scorpion, a version of its famous Tabasco sauce, that is 20 times hotter than the original this month, it sold out within a few hours. Demand was so great that the sauce is back ordered to November.
McDonald's enters the fray when it debuts a sriracha quarter-pound hamburger, part of its Signature Crafted Recipes sandwich menu. Sriracha, made famous in the U.S. by Hoy Fong Foods in Irwindale, Calif., with its red bottles and rooster logo, can now be found in everything from Heinz Ketchup to jelly beans.
Hot sauce sales soaring, demand is growing, and all of a sudden what was once for just a few dining, are now for the entire table of guests. The market is way over $1/half billion in sales.
And it's not just the sauces, Farm Fresh Growers, are now infusing their veggies, even their fruits with various different hot sauce versions. That's how out of control, this market is, right now.
Besides Tabasco and sriracha, other big names in hot sauce include Texas Pete, popular in the Southeast; Frank’s RedHot, a treasure in the Northeast; and Louisiana Hot Sauce, beloved hundreds of miles north in Chicago.
The regionalization of hot sauce preferences means there's still plenty of room for small players in a still fairly fragmented market. McIlhenny has a 17.1% market share; Reckitt Benckiser, maker of Frank's RedHot, has 11.3% and Huy Fong Foods has 8%, according to IBISWorld.
Food giants can be outflanked. Spicemaker McCormick announced earlier this month it will pay $4.2 billion for Reckitt Benckiser. But Conagra Brands, Smucker, Kraft Heinz and Hormel are largely absent from the category. Talk about missing the "Sauce", these Brands did not have enough faith to launch new hot sauce Products, and claim their share and more of the market. They totally missed the "Heat".
This is just like a bar refusing to offer "Craft Beers". This is pure stubborn thinking, that costs the bar owners decision makers hundreds of thousands in this case, the brand companies, millions of dollars.
 Mexican and Asian Cuisines are a major reason for this new "A Lot Hotter is Fine", Guests Requests, when ordering.
A love of hot sauce spans generations. Millennials love new experiences, making hot sauce more on-trend. A new or unusual condiment can sass up an otherwise ordinary dish. At the other end of the age spectrum, people's taste buds aren't as sensitive to spicy heat as the grow older. Graying Baby Boomers can rev up dulled senses of taste with an atomic blast.
Like many other hot-sauce fans, Mayra Palacios puts the spicy condiment on eggs and fish. When she's feeling especially brazen, she'll add it to watermelon.
 "I like to have the hot sensation on my tongue," said the 40-year-old Houston senior caregiver, who even travels with a bottle in her luggage. "People like the heat on their food. They see it at restaurants on the table, so now everyone is asking for it. I see it everywhere now."
 This Generation as well as the Baby Boomers, want something new in their foods, and these sauces are just what they want to taste.
From, Original Tabasco Sauce, to Jalapno, Chipotle, Habanero, Sriracha, and Garlic infused Cayenne, you can't offer enough of these Great Hot Tastes.
Bring on your "HOT, HOTTER, "HOTTEST Sauces", Drink s, Foods, Appetizers, Deserts, It's the latest Craze in Taste, "HOT".
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Are You Tired Of Your Competition being very BUSY and your Bar, Club, Sports Bar, Beach Bar, Hotel Bar, Restaurant Bar, Bowling Center Bar, Catering Center Bar, VERY SLOW?
Then why are you letting it GO DOWN HILL?
Why do you simply lay over and get run over by those you compete with?
You keep wasting more $ on Radio, and NOBODY is responding.
You keep giving away your bar and NOBODY is responding.
You keep refusing to charge a cover charge for live bands and yet the response is very little.
What is it going to take to motivate you to INFUSE "WOW"?
 There is a bar that has been open for 14 years, the MOM and DAD run it from the start, but now they want to retire and let their Daughter take over.
But take over what?
The Bar is so outdated, out of touch, out of reach.
Their Daughter needs to REINVENT the Bar with Promotions, Celebrations, Gatherings, Happenings, Concepts, Parties, Special Events, NOT THE SAME BORING BASIC NIGHTS.
WHAT YOU USE TO DO NO LONGER WORKS.
WHAT YOU USE TO FEATURE NO LONGER MATTERS.
WHAT YOU USE TO PACK THEM IN WITH HARDLY DRAWS ANYBODY ANYMORE.
"APPLEBEE'S" IS OUT OF TOUCH, THEIR MENU, THEIR PRICES, THEIR FOOD, THEIR ATMOSPHERE, THEIR SERVICE, THEY ARE CLOSING OVER 60 UNITS, THEY ARE GOING TO END UP GOING THE WAY OF "STEAK & ALE" AND "BENNIGAN'S". WHY? BECAUSE TIMES HAVE CHANGED AND THE "SUITS" THAT RUN THESE TYPES OF CHAINS ARE LOST IN THE NEW ENVIORNMENT OF WHAT DINING PATRONS IN 2017 AND BEYOND WANT?
THEY HAVEN'T A CLUE? DO YOU?
DO YOU KNOW WHAT IT TAKES TO PACK YOUR BAR OR CLUB WITH WALL TO WALL WOMEN AND MEN WHO SPEND AT LEAST FOUR NIGHTS A WEEK?
BECAUSE THESE TIMES ARE NOT  FOR AMATEURS, OR ZERO, LACK OF EXPERIENCE, CREATIVITY AND LEADERSHIP.
I HAVE HAD ALL 3 FOR OVER 40 YEARS. HOW ABOUT YOU?
THERE ARE BARS MAKING FIVE TIMES WHAT THEY DID LAST YEAR, BECAUSE THEY REFUZE TO LUZE.
HOW ABOUT YOU?
WHAT ARE YOU DOING, HOSTING PROMOTING, FOR THE END OF SUMMER "LABOR DAY WEEKEND SUMMERBRATION"?

WHY DO YOU EVEN OWN A BAR, NIGHTCLUB, RESTAURANT WITH A BAR, GENTLEMEN'S CLUB, SPORTS BAR?
IF YOU NEED DIRECTION, EXPERTISE, THEN EMAIL
RichUnger@promotingnightclubs.com

 

Copyright 2017 Rich Unger

 

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