MAY 2017 - BAR PROMOTIONS A MUST!
THE DAYS OF SIMPLY OPENING YOUR BAR, AND DOING NOTHING,
THE DAYS OF NOTHING FRESH, NOTHING NEW, NOTHING DIFFERENT, NOTHING UNIQUE, NOTHING CREATIVE, NOTHING EYE CATCHING ARE OVER.
Aren't you tired, burnt out, and frustrated @ how slow your bar is?
HERE ARE 7 SIGNS YOUR BAR IS ABOUT TO GO "BYE BYE":
1. Your using your "OWN $" to pay your bills on time.
2. You sales have fallen off a cliff.
3. Your employee turn Over is daily.
4. Your competitors are burying you.
5. The Big Major Chains are moving in.
6. You spent too much on elements of your Bar that did nothing to increase Biz.
7. Your Business is in constant turmoil.
NOW, WHAT ARE YOU PREPARED TO DO NOW?
And, Guess what?
"May", is one of the worse Months of the year for "Bar Biz".
But................It doesn't have to be, not for your bar.
The "Memorial Day Weekend", is "THE KICK OFF TO SUMMER", Official Three Day Weekend.
What this should mean to you, is to pull out all the "STOPS".
COME ON, no more excuses, no more procrastination, no more arguing with your Brother, your Spouse, your Partners.
Your losing way too much money to ignore REALITY.
You use to be able to just open, book the same bands, offer darts, pool, trivia.
But, THOSE DAYS ARE
OUR CULTURE HAS CHANGED. OUR SOCIETY HAS GONE THROUGH A MAJOR TRANSFORMATION.
YET, YOUR BAR REMAINS THE SAME.
YOU KNOW VERY WELL, YOUR NUMBERS ARE WAY DOWN, SURE YOU HAVE YOUR AFTERNOON REGULARS.
BUT WHEN IT TURNS DARK, YOUR BAR TURNS ALMOST EMPTY.
Do You realize what changes, improvements, energies, enticements, atmospheres, staffing shakeups you NEED TO MAKE, AND NOW?
Think of it this way "YOU BAR HAS TO DELIVER BETTER EXPERIENCES".
THE KEY IS, YOU MUST KEEP YOUR BAR RELEVANT.
MAYBE YOU NEED TO CHANGE YOUR NAME?
MAYBE YOU NEED TO CHANGE YOUR FORMAT?
MAYBE YOU NEED TO RESHUFFLE YOUR STAFF?
MAYBE YOU NEED TO REMAKE YOUR IMAGE?
MAYBE YOU NEED TO ADD ATMOSPHERE?
MAYBE YOU NEED TO STOP CHEAP DRINKS?
MAYBE YOU NEED A SIGNATURE DRINK MENU?
MAYBE YOU NEED "POP UP" BARS?
MAYBE YOU NEED TO EMBRACE YOUR COMMUNITY?
MAYBE YOU NEED TO COME TO THE REALIZATION?
MAYBE YOU ARE IN DENIAL, THUS YOUR BAR IS SUFFERING?
THIS IS THE "LEAD IN TO SUMMER", IT'S ALWAYS ALL ABOUT "HOT WOW IN THE SUMMERTIME".
BUT WHAT ARE YOU PREPARED TO DO?
WHY DO YOU JUST GO THROUGH THE MOTIONS, INSTEAD OF PACKING YOUR INSIDE AND OUTSIDE WITH SPENDERS AND BEAUTIFUL YOUNG PROFESSIONAL WOMEN?
SERIOUSLY, ARE YOU BURNT OUT?
THEN CONTACT ME TODAY AND LET'S TURN YOUR ATTITUDE AROUND.
PROMOTIONS are the KEY, the STRATEGY, the PATH, the DIRECTION, THE DIFFERENCE BETWEEN THE WAY YOUR BAR IS NOW, AND THE WAY IT WILL BE WITH WHAT YOU RARELY EVER DO, HOST PROMOTIONS.
HERE ARE THE TEN BEST CITIES FOR THE BEST BEER SCENE:
1. GRAND RAPIDS, MICHIGAN
2, ASHEVILLE, N.C.
3. FORT COLLINS, COLO.
HEY, WHAT HAPPENED TO NYC AND VEGAS?
THIS WAS A NATIONWIDE "READERS CHOICE SURVEY"
The Beer Brewers Association wants to have certain Brewers with "Sexual Beer Names" change the names NOW.
Every Brewer should have the right to name their beer whatever they choose.
The name of the beer should not impact the Beer's ability to win Awards.
This is a form of censorship, which is ironic, because Craft Beers are a Revolution against the Beer Establishment.
They have poured their way into the marketplace, taking up shelf place, cooler room in liquor stores, supermarkets, and are now being served in bars, clubs, sports bars, gentlemen clubs, almost every kind of fast casual restaurant, that serves beer.
The Brewers Association is living in the past.
It's 2017, and instead of judging a beer by it's name, use the usual criteria for awarding and acclaiming a beer the best in it's category.
Stop trying to control, and dictate what a beer's name should be.
Brewers are naming their beers, based on the demographics and market share they are seeking.
They certainly are not naming their beers "X" rated names to lose money.
In fact none of the questionable names I have read, are anywhere near "X" rated.
In movie ratings, they would be considered "R" rated.
So ease up Brewers Association and focus on selling Craft Beers,expanding markets, enhancing oversea's business.
Don't waste time on "NAME NONSENSE".
WHY JUST HAVE A DJ AND CHARGE A COVER?
WHY JUST HAVE A BAND AND CHARGE A COVER?
WHY NOT HAVE BOTH & CHARGE A COVER?
In these daunting "On Premise" times, simply having a DJ or a Band is not enough anymore.
But.......................having both on Friday and Saturday Nights is the new "Beats Strategy" to feature.
When you only have One without the Other, you have "Downtime", because without a seamless transition, you are just like every other "PLACE".
First, your DJ is your CLUB DJ, he is on Salary for each night he spins.
Second, Your Band is being paid for the Night's Performance.
What source of revenue should pay both of them?
Your door charge.
As I always have said for years,you can't go to the movies for less than $10 at night if not $15.
Why would you not charge from $8 to $10 Cover Charge?
Oh, I see, your locals will never pay that?
WRONG, and WRONG AGAIN.
It's not the amount of the Cover Charge that is a deterrent, it's WHO ASKS, the methods you use to ask for it and what goes along with it.
Those are the keys to implementing a successful Cover Charge.
OH YES YOU CAN. EVERY TIME, DISNEY WORLD, UNIVERSAL RAISES THEIR TICKET PRICES, EVERYONE MOANS, BUT..................ALMOST ALL OF THEM PAY ANYWAY.
Stop putting the burden of your entertainment on your bar.
It doesn't matter that no other bar or club charges a Cover Charge for their Entertainment.
I will build your Ice Cream Sundae for you.
The DJ is the Ice Cream, the Band is the Hot Fudge, the "WOW" are the Nuts, the "FUN" is the Whip Cream and the "FAB" is the Cherry on Top.
This is how you take a $1000 Night and convert it into a $5000 Night, filled with Women.
I eat, sleep and breathe this industry, but I am not concerned with the daily soap operas, the nonsense of day to day operating.
I focus on one GOAL, packing your place FOUR NIGHTS A WEEK.
That is totally different, than your current level of thought. Why are you so "Stuck in your ways?". Why are you so stubborn and mind set, when it is costing you tens of thousands of dollars? Email RichUnger@promotingnightclubs.com Let me take you from " Yesterday's ways to Tomorrow's Success".
FIND OUT WHAT'S WRONG WITH YOUR
Just fill out http://www.promotingnightclubs.com/contact.htm
WHY NOT HEAR THE TRUTH, AND NOT EVEN PAY FOR IT ? SERIOUS OWNERS ONLY, OF SPORTS BARS, LOUNGES, BARS, NIGHTCLUBS, RESTAURANTS, GENTLEMEN CLUBS, BEACH BARS, HOTEL BARS, CATERING HALLS, FEEL FREE TO CALL RICH UNGER DIRECTLY @ 941-552-9866
ALL CALLS ARE RECORDED FOR "QUALITY ASSURANCE".
THE TOP TEN IMPORTED BEERS
1. CORONA EXTRA
2. MODELO ESPECIAL
4. DOS EQUIS XX LAGER ESPECIAL
5. STELLA ARTOIS LAGER
6. CORONA LIGHT
9. MODELO ESPECIAL CHELADA
10. TECATE LIGHT
OFFER A BRAND NEW "CHIP N DIPPERS" A FRESH NEW DELISH DELIGHT THAT PUTS A WARM DIP INSIDE A CRISPY WONTON CHIP, FOR "AN OUTSIDE-IN EXPERIENCE YOUR GUESTS WON'T SOON FORGET.
SERVED IN SPINACH AND ARTICHOKE OR LOADED NACHO.
NOBODY IN YOUR AREA SERVES THIS "WOW WONTON CHIP".
YOU OWN A BAR & GRILL, YOU OWN A SPORTS BAR, YOU OWN A BAR WITH NO FOOD, ( HUGE MISTAKE) YOU OWN A BISTRO, YOU OWN AN EATERY, YOU WANT A "ROLE MODEL" TO BASE YOUR BUSINESS METHODS ON?
STUDY "GUY FIERI". WHAT YOU SEE, IS WHAT YOU GET.
NOW WITH OVER 50 RESTAURANTS THAT HE IS PART OF, HE IS 100% SUCCESS, HIS WAY, ALL THE WAY. HE WASN'T AN ACT, WHAT YOU SEE IS WHAT YOU GET, ON THE SCREEN AND OFF.
HE IS FEARLESS ABOUT DOING WHAT HAS NEVER BEEN DONE.
MOVING RIGHT ALONG, LOOK @ YOUR MENU, I HAVE NEVER EVER SEEN SO MANY EATERIES WITH MENUS THAT HAVE WAY TOO MANY ITEMS TO CHOOSE FROM.
GAUGE WHAT SELLS, IT'S SIMPLE USING YOUR POS SYSTEM.
"86" THOSE ITEMS THAT SIMPLY ARE NOT SELLING.
WHY TIE UP $ WITH FOODS THAT YOU ARE NOT SEEING ORDERED?
STOP WASTING YOUR $.
MAYBE IT'S YOUR COOK, OR YOUR CHEF.
PERHAPS, IT'S TIME FOR A CHANGE.
IF YOUR NUMBERS ARE STAGNANT, IF YOUR GUEST COUNTS ARE DOWN, IF A ANOTHER COMPETING EATERY OPENED UP NEAR YOU, WHY HAVEN'T YOU PUSHED BACK AND TRANSFORMED TO ADDRESS THIS NEW FOOD CHOICE?
WITH "READY TO EAT" FOOD ITEMS EXPLODING IN SALES @ SUPERMARKETS, AND WHOLE FOODS, YOU DON'T JUST LET THEM TAKE YOUR POTENTIAL GUESTS.
YOU IMPLEMENT FRESH NEW DINING DYNAMICS THAT TAKE BACK YOUR GUESTS.
DON'T LAY OVER AND LET YOUR BUSINESS GO "86".
THERE ARE SO MANY NEW ELEMENTS TO OPERATING YOUR RESTAURANT, THAT YOU JUST ARE NOT PART OF.
IT'S NOT HOW MANY DIFFERENT PLACES YOU OWN.
IT'S ALL ABOUT HOW PROFITABLE THE PLACES YOU DO OWN,GENERATE?
I had a Bar Owner contact me. He has a problem. He was an "Absentee Owner", ( worse situation ever).
Anyway, every Monday, his Manager would ask him for a Check to pay for the Liquor and Beer Orders.
I asked the Owner, how much business, he did over the weekend.
He told me the numbers.
I was bewildered.
I asked him, if those were the numbers, that his bar did, why is his Manager asking for additional money to pay for the new liquor and beer orders?
He could not respond to me?
I suggested, he stop whatever he was doing, go to his bar, ask the Manager for a detailed, specific "Written Report", right there and then, as to where all the money from the weekend went to?
I advised him to go to the liquor room that stored all the liquor and beer, to see first hand what liquor & beer was being stored in the liquor room.
Then go behind his bar or bars, and see what liquors and beers were shown & stored behind the bar or bars ?
I then urged him to fire his Manager, change the locks on all the doors ASAP. You don't need "BEVINCO", to weigh your bottles, I have a simple system that demands, no bottles of liquor that are empty that night, be smashed or thrown out.
Rather all the empties are put in a box for that specific night.
That is all I am going to state on my process.
Anyway the bottom line is, once again, "Absentee Owners" are totally out of the loop, as to what goes on in their bar.
Sure you could have Cameras hidden and aimed at the registers, at the liquor inventory, but, "HONESTY" is hard to come by in this industry, it surely is not found, when an OWNER is never at their own bar.
Whatever you do that demands all your time, in addition to your FAMILY TIME, you need to COMPARTMENTIZE YOUR LIFE, SO THAT YOUR BAR IS ALSO A PRIORITY NOT A MINORITY THOUGHT PROCESS. Stop ignoring the obvious and start taking the necessary steps to tighten up your Bar's Day to Night Operation.
Don't know where to start? I have done this easily over a thousand times.