MARCH 2017 - LET THE $ MONTHS BEGIN!
RIGHT NOW ARE THE MONEY MONTHS, EASTER COMES LATE THIS YEAR, WHICH IS GREAT FOR YOU.
IT'S NOT A MATTER OF DOING THE SAME OLD FORMAT, THE SAME OLD NIGHTS, THE SAME OLD BANDS, THE SAME OLD DRINK SPECIALS, THE SAME OLD OVER AND OVER. NOT NOW.
THERE IS FAR TOO MUCH MONEY AT STAKE TO IGNORE THE VITALITY OF THESE DAYS, AND WEEKS.
IT'S TIME TO "RESET YOUR ENTIRE NIGHTLIFE MENTALITY".
FROM 10PM ON YOU SHOULD BE PACKED NOW ALMOST EVERY SINGLE NIGHT OF THE WEEK.
HOW YOU ASK? BY DOING WHAT NO OTHER BAR, CLUB, SPORTS BAR, RESTAURANT BAR IS DOING IN YOUR ENTIRE AREA.
WHY STAY STAGNANT? WHY JUST SURVIVE ON FRIDAY AND SATURDAY NIGHTS?
WHY LET SOME SO CALLED "club promoter" TAKE YOUR $ ?
THINK ABOUT IT, WHAT ARE YOU DOING, THAT MAKES YOUR PLACE STAND OUT?
WHAT ARE YOU DOING THAT ATTRACTS WOMEN, BUT NOT FOR FREE OR CHEAP DRINKS?
WHAT ARE YOU DOING TO BRING IN QUALITY CUSTOMERS?
WHAT ARE YOU DOING TO EXPAND AND ENHANCE YOUR STREAMS OF REVENUE?
THERE ARE SO MANY CRAFT BEERS ON THE MARKET NOW.
THERE ARE SO MANY NEW LIQUOR BRANDS AND FLAVORS PUSHING TO BE ON YOUR BAR RIGHT NOW.
THERE ARE SO MANY PRINT, RADIO, DIRECT MAIL, SALESPEOPLE TRYING TO GET INTO YOUR CHECKBOOK RIGHT NOW.
YOU NEED TO BE HANDS ON, NOT DRINKING BUT WORKING.
IT'S YOUR BAR, IT'S YOUR SPORTS BAR, IT'S YOUR NIGHTCLUB, IT'S YOUR GENTLEMEN'S CLUB, IT'S YOUR LOUNGE, IT'S YOUR RESTAURANT BAR, IT'S YOUR BOWLING CENTER BAR, WHY DO YOU JUST GO THROUGH THE MOTIONS EVERY DAY AND NIGHT, AND NOT CREATE MAGNIFICENT NIGHTS?
WHY IS YOUR "HAPPY HOUR" ALMOST NON EXISTENT?
WHY AREN'T YOU SERVING FOOD WITHOUT THE NEED FOR A KITCHEN OR PAYROLL?
WHY ARE YOU LETTING YOUR BARTENDERS DO WHATEVER THEY WANT?
WHY ARE YOU LETTING YOUR DJ CURSE OVER THE MIC AND PLAY TOTALLY FOUL MUSIC?
WHY ARE YOU LETTING YOUR BANDS DRINK ON STAGE?
WHY ARE YOU LETTING YOUR BANDS IGNORE YOUR OWN DRESS CODE, AND DRESS LIKE SLOBS?
WHY, WHY, WHY, WHY, WHY?
THIS BUSINESS IS NOT FOR EVERYONE.
The first year, that you open a bar, club, lounge, sports bar, restaurant with a bar, should be a "Honeymoon", meaning you should be packed nightly.
Your brand new!
But far, far, far, too often, way too many Owners rest on their laurels, and let their business sink, slump, sour.
This business is like having a second Wife at the same time as your current Wife and Family.
It's the nature of the "Bar Beast".
The Formula is during the day you take care of business, and at night you do the business.
Of course when your open during the day, your customers are treated royally.
But at the same time, it's a juggling act. You pay bills, you order, you do payroll, you make repairs.
YOU NEVER LET YOUR RESTROOMS, YOUR INTERIOR OR EXTERIOR GET RUN DOWN, OR LOOK DAMAGED OR IGNORED OR OUTDATED OR SIMPLY UGLY.
Sports Bars, "FOOTBALL" is over, the "MOTHERLODE" is gone, you need to regroup, and transform at night into an Experience unlike any other Sports Bar.
Why can't you be what your not?
OF COURSE YOU CAN.
But, instead, you would rather show NBA, fine, show NFL, fine, but you want "FOOTBALL $ ".
You want Women Patrons flocking to your Sports Bar.
You want Spenders and not beer pitcher drinkers.
I realize this is totally out of your realm of thinking Owners.
Some of you are so stubborn, you refuse to embrace the Future, when the Future is NOW!!!!!
You have no faith in "CHANGE".
You trust no one.
So your revenue is down, your letting competing places take your business, as you simply just watch.
You drive around to see how busy everyone else is, when you are so slow, it's pathetic.
Why not do the "REVERSE"?
Why not empty out their place and you be packed ?
Why not change the depressive mood of your staff and the entire "Pity Party" going on?
Isn't it about time you Rose Up, and RESET by Emailing RichUnger@Promotingnightclubs.com
Seriously, what have you got to lose?
SERIOUS OWNERS ONLY, OF SPORTS BARS, LOUNGES, BARS, NIGHTCLUBS, RESTAURANTS, GENTLEMEN CLUBS, BEACH BARS, HOTEL BARS, CATERING HALLS, FEEL FREE TO CALL RICH UNGER DIRECTLY 941-552-9866 ALL CALLS ARE RECORDED FOR "QUALITY CONTROL".
CASUAL RESTAURANTS, Consider Delivery and I mean NOW. Times have changed. Dining Habits have changed.
Dining out has seen it's most dramatic decrease in decades.
It's a new generation, with their set of eating and drinking rules.
They want Kale, They want Healthy, They want Pricey, They want Creative, They want Fresh, They want Different and They want Delivery.
Even "McDonald's" in certain Markets are rolling out Delivery.
First, and foremost your must test, check and double check to see how you can package and present what tastes so great on premise ,off premise.
"OUTBACK" does a record breaking revenue segment just from take out.
Order from them, check out their packaging, their presentation, the taste, the food, the over all experience.
Then apply these dynamics to your method and process to Delivery
"Jimmy John's", does unbelievable business from delivery, and on bikes no less very often.
Focus on just "LUNCH" for starters.
It's not your entire menu, choose your most popular items and create a "DELISH DELIVERY CONCEPT".
You can retain my own Delivery Person or Persons or use one of the half dozen or more Delivery Services.
Check out the Reviews on these delivery services, do research on them, their background, their track record, any lawsuits, I mean "VET" them carefully.
Then start your Major Social Media Blitz.
A Full Month in advance of your launch.
I don't mean just a post on Face Book. ( Sigh )
I do mean utilizing every single element of Social Media.
I do mean an aggressive, in your face, here's the plate Branding Strategy.
There are thousands of dollars each month, just on lunch delivery alone.
You can rely on your sit down lunch biz and lunch specials, or you can really increase your lunch market share.
I know places that are packed at lunch, yet still have two to four of their employees, using their own vehicles to deliver lunch to offices up to ten miles away. FACT.
And they are very, very, successful at it, because...... they have perfected the "Art of Lunch Delivery".
Did you know "Carrabba's" is now offering Delivery?
Yup, they are have created this new stream of income, because they are facing very stiff competition.
Very Smart Move !!!
WHERE'S YOUR "LA LA LAND" NIGHT?
ARE YOU KIDDING ME?
RYAN AND EMMA WERE NOT ENOUGH TO MOTIVATE YOUR CLUB TO HOST A "LA LA LAND NIGHT"?
IT'S ONLY A RECORD NIGHT, DURING THE WEEK, WHICH ALL YOUR LOCAL MEDIA WOULD COVER.
IT'S ONLY A NIGHT OF DANCE, OF MUSIC, OF FASHION, OF STYLE, OF ART, OF CULTURE.
WHERE'S YOUR "LA LA LAND" NIGHT?
THIS "OSCAR WINNING MOVIE" IS JUST WHAT YOUR BAR, LOUNGE, CLUB, IS IDEAL FOR.
A TOTALLY DIFFERENT DEPARTURE FROM YOUR USUAL FORMAT.
TAKING A WEDNESDAY NIGHT AND TRANSFORMING IT INTO "LA LA NIGHT".
THE MUSIC, THE DANCE, THE FASHION, THE SETTING, TALK ABOUT MEDIA COVERAGE.
THEN ADD THE CONTESTS, THE FUN, THE "WOW FACTORS", TALK ABOUT A RECORD WEEKNIGHT OF REVENUE.
NOW, AS I ALWAYS STRESS, IT TAKES A FULL MONTH OF ADVANCE SOCIAL MEDIA MAXIMUM TO BRAND AND MARKET THIS FAB NIGHT.
FOR ONCE IN YOUR OWNERSHIP, TRY IT MY WAY AND SEE THE DRAMATIC DIFFERENCE !
" A YAPPY HAPPY HOUR" GIVES YOU THE ABILITY TO HELP ABANDONED, LOST, ABUSED, NOWHERE TO GO LOCAL "DOGS". CONTACT YOUR LOCAL DOG RESCUE, YOUR LOCAL DOG SHELTER, AND PUT ON THIS EVENT BELOW. USE THIS "EMAIL BLAST" AS YOUR OUTLINE FOR YOUR NIGHT.
HAVE YOUR STAFF DRESS AS DIFFERENT DOGS.
DECORATE IN DOG BONES, DOG HOUSES, DOG FOOD, DOG BOWLS, DOG LEASHES, DOG COLLARS.
SHOW YOUR ENTIRE AREA, YOU CARE ABOUT ANIMALS, RAISE FUNDS FOR YOUR LOCAL "DOG NOT FOR PROFIT", CAPITALIZE ON THE MEDIA EXPOSURE.
MAXIMIZE YOUR SOCIAL MEDIA BLITIZING A FULL MONTH IN ADVANCE.
"WHO LET THE DOGS IN?"
THIS IS A ONE TIME A YEAR, ANNUAL EVENT THAT WILL PACK YOUR BAR, CLUB, SPORTS BAR, EVEN GENTLEMEN'S CLUB, RESTAURANTS WITH A BAR, IF, IF, IF YOU DO IT ALL FROM A TO Z RIGHT.
Save Animals | Win Prizes
Yappy Hour Party
Join us to kick-off the Heart-Paw Raffle
to benefit ARC - Animal Rescue Coalition
Photo Booth | Signed Posters | Music | Prizes
Pet & People Drinks & Treats
Rock musician Sammy Hagar is ready for his tequila encore.
But this time he has a playing partner in Maroon 5 front man and The Voice star Adam Levine.The duo are bringing their own twist to the burgeoning spirits category: a tequila blended with mezcal.
Priced at about $55 a bottle, Santo Mezquila is an 80-proof blend of the two spirits, both of which are distilled from agave. Tequila is actually a type of mezcal made from blue agave, while mezcal can be made from other forms of the desert plant.
The two spirits are made differently, with agave for tequila baked and often shredded, for mezcal it's usually roasted and subsequently pressed, which gives mezcal a flavor distinct from tequila. Mezcal may be a popular hipster order at the bar, but some can find the taste overbearing. "After three or four shots, you feel like you smoked a cigar," Hagar said.
When Hagar mentioned to Levine his plan to bring a new mezcal to market, the pop star was more interested in tequila. While drinking together in the celebrity destination of Cabo San Lucas, Mexico, they mixed some tequila and mezcal together and found they liked the taste. "When we came up with that name — mezquila — the whole road opened up," Hagar said. "We know what we’re going to do. It's the first mezquila. We've invented a new product."
Hagar approached the Mexican distillery that worked with him to make Cabo WaboTequila, a brand he founded 1996, and after several experimental blends, they arrived at a taste that pleased them. "It comes on like tequila and you smell a little bit of smoke in it, but is toned down to where you get a sweet finish," Hagar said. "It’s taking tequila to another level. When you blend the two you get a higher spirit, a brand new taste. "
Hagar and Levine will take help launch Santo Mezquila in L.A. Over the next month or so, it arrives in Las Vegas, California, New York, Texas and Florida.
It's for good reason that Hagar wanted to get back into the agave booze business. Tequila sales outpaced overall spirits industry growth in 2016, according to the Distilled Spirits Council of the U.S.
Revenue from supplier sales of spirits to wholesalers rose 4.5% to $25.2 billion in 2016, however, tequila sales rose even more, 7.5%. Growth in high-end tequila (brands such as El Jimador and Sauza Hornitos) and super-premium tequila (Patron, Avion) rose 15% and 7%, respectively. Overall, tequila sales to retailers accounted for about $8 billion of the nearly $80 billion spirit industry in 2016.
Many celebrities have joined Hagar in the tequila game, from Justin Timberlake, who co-founded the Sauza 901 brand, to George Clooney, who created Casamigos with entertainment entrepreneur Rande Gerber.
"You can't make a tequila now, there's so much competition," said Hagar, who sold his stake in Cabo Wabo in two transactions, in 2007 and 2009, to the Campari Groupfor nearly $100 million. Three years ago, he founded Sammy's Beach Bar Rum.
In the past, Levine had been approached to endorse various alcohol brands, yet, "nothing really spoke to me," said Levine, who bonded with Hagar in Cabo and on the last season of The Voice when Hagar served as as a mentor for his team. "I believe there's no one better, aside from the fact we get along famously and instantaneously, to jump on board with than this guy. He kind of paved the way for so many people."
Hagar built a business life beyond his musical career as a platinum-selling solo artist and more than a decade with Van Halen. He owns or is a partner in eight restaurants and is about to start the second series of his own TV show, Rock & Roll Road Trip with Sammy Hagar on AXS TV NOW.
NOW, HAGER, AND LEVINE WON'T APPEAR AT YOUR BAR OR CLUB OR SPORTS BAR, BUT YOU CAN STILL CAPITALIZE ON THIS NEW BRAND WITH AN AMAZING PARTY, INCORPORATING SAMMY, AND ADAM'S MUSIC, THE BRAND, IT'S POS, IT'S BRAND GIRLS, CONTESTS, CONCEPTS, TAKE AN AVERAGE WEDNESDAY AND TURN IT INTO A "WONDERFUL REVENUE NIGHT", THAT WILL PACK YOUR BAR OR CLUB WALL TO WALL. IT TAKES A FULL MONTH OF ADVANCE SOCIAL MEDIA BLITZING AND NOT A SIMPLE POST ON YOUR FACE BOOK PAGE. WANT THE ENTIRE CONCEPT?
WHEN YOU ASK "WHAT'S NEXT" WHEN YOU EMAIL ME, YOU WILL HAVE THE "ANSWER".
SO OFTEN, YOU ARE LOST. YOU ARE GIVING AWAY CHEAP DRINKS, FREE DRINKS FOR LADIES, YOU ARE WAIVING YOUR COVER CHARGE FOR LOCAL BANDS, YOU ARE SPENDING $ ON RADIO, YOU ARE DOING EVERYTHING wrong.
You are so reluctant to make the right moves, you keep making all the same mistakes over and over.
Remember, I have been doing this for 40 years, having owned "Super Large Restaurants and Nightclubs", having turned around and established leading bars and clubs as #1 by the "Hundreds".
No, I don't curse @ you, put your down, turn the cameras on you, and then bring in products I promote to install in your club for on camera exposure.
Not me, Never Me!!!
I take your
Restaurant with a Bar
Bowling Center Bar
And I pack it with beautiful Women and Men who spend.
How do I achieve this?
I eat, sleep and breathe this industry.
I know what you don't.
I have done what you have not even thought of.
I change lame, formats to Exciting Concepts
I Give you "The Owner", my A to Z of
What, Where, When, Why, How, Who, of every single "ELEMENT" of your Establishment.
STOP trying to be Creative.
STOP trying to do what you don't know.
STOP operating in "DENIAL".
Face It, your losing $, nobody is coming in, those who do come in, tell you how beautiful your place is, BUT, they do not return.