SEPTEMBER 2014 - "Gotta Get This CLUB, This BAR Jumpin"
It's a common challenge to so many Club Owners, they have a huge space, but few people.
Recently a new Club Promoter contacted me, he had spent huge money on radio for two weeks, reaching out to draw a crowd for an upcoming Saturday Night.
The results of the two week radio blitz = 25 people showed up, in a club that holds up to 400 capacity.
I asked this Club Promoter what his next strategy was.
Sit down before I tell you...............................................
He said " I'm going to have one of the radio DJs make a personal appearance at the Club".
I said "WHAT???????????".
I added "If the radio spots did not work, why would you even consider having one of their DJs do a live appearance?"
He replied " I hadn't thought of that Rich".
This is why Club Owners should contact me directly, do your own Marketing, do your own Promotions, Host your own "WOW FACTORS", not offer cheap drinks, not offer free cover, not let outsiders take over your club.
You can't rely on , depend on club promoters they are meaningless and totally ineffective.
They have NO Business License, NO Sales Tax Account with the State, NO INSURANCE of any Kind, They have NO Office.
They deal in cash and YOU as the Owner of the Club are responsible for ALL Sales Tax and Revenue Taxes that he is suppose to..............................PAY.
You can't pack your club doing what your currently implementing, if it's not WORKING.
You can't survive, let alone thrive, if you refuse to embrace the latest WAYS.
"HOW ARE YOU EVER, GOING TO GET THIS CLUB JUMPIN"
Never before in the History of "The Bar Business" have so many bars, sports bars, gentlemen clubs, bar and grilles, nightclubs closed, because of "OUT OF TOUCH" Owners.
The worse aspect of this is, it all could have been the other way around. These very same Owners should have been successful and Dominating their Communities four nights a week. I know of an Owner who is still booking the same local bands he did five years ago. Yup. No Cover Charge, just play and lay the band's fee on the bar.
He says, " Oh No, My Customers will never pay a cover charge No Way."
Yes, they will pay a cover charge, only you have no clue what to do?
You don't know how to implement a cover charge. I do it all the time.
It takes patience, consistency, and a Strategy.
You just don't start asking patrons to pay to stay.
You do not post a Man on your door.
You do not make it totally unfriendly and uninviting.
There is a method to all the tactics of revenue generating, in bars and clubs.
You don't put it out there, you bring them in here.
You don't use chalk boards anymore.
You don't hang beer neons or beer signs anymore.
You don't let bands use milk crates to hold up their equipment without covering them up with black fabric.
You don't let bands dress like slobs anymore.
You don't over pour customers anymore.
You don't over serve customers anymore
You don't let your soda gun holder develop slime.
You don't let your ice machine create slime & not clean it.
You don't let your bar stools, tables, look worn, torn, beaten.
You don't let slobs work for you in BOH or FOH.
You don't let your ceiling fans run, covered with dust.
You don't let your restrooms look like horse stalls.
Why do you continue to operate if you are so burnt out?
Don't you agree, it's time to inject "FUN", "WOW" into your basic, boring, been there, done that Format?
How can any bar still offer "BEER PONG"?
How can any bar still host "KARAOKE"?
How can any bar still let their staff dress in street clothes?
How can any Owner never ever be at his Bar?
"HOW ARE YOU EVER, GOING TO GET THIS BAR JUMPIN?"
I ASKED A BAR HOW THEY CAN FEATURE LIVE MUSIC AND NOT CHARGE A COVER:
Good Afternoon, As a Bar and Nightclub Expert, I don't understand why, or how a bar can feature a live band, not charge a cover charge and also offer $2 Shots on top of that?
How can you make any money?
Hope you are Packed.
Rich Unger, promotingnightclubs.com
Hi Rich, We've been doing it for almost 22 years. It's not always easy, but the Owner has always wanted to make sure we never charge a cover. We stick to our Budget and make it work. We have a great regular Crowd because of it. Thanks, Charles
My Thoughts, I know of hundreds of Bars that feature live bands and do charge a cover and people pay it. You can't go to a movie in these times for less than $10 a person.
Paying $5 to $10 to $20 and seeing a Premier Band and NOT the same old local band , playing the same songs in the same sets over and over again, justifies a cover charge.
But, there is a METHOD to the implementation.
It is ill responsible to make the bar pay for the band.
In these "Very Tight Operating Cost Factor Times, you are punishing your bar by burdening it with entertainment costs.
People do not, nor should they pay a cover charge for the same lame local bands, they see perform everywhere.
BUT, when you bring in Quality, Outstanding, Fresh Face Bands, that kick out the JAMS, people will PAY.
In Vegas, it's "A Battle Of The Beats". As in overpaid, DJs.
Each Club is paying tens of thousands of dollars a night to feature a DJ, when they can create their own "SUPER SPINS", just by bringing in "Unknowns", and they will still be packed with Tourists, and Guests.
I am especially an adamant Supporter of what I call "FEM SPINS", Female DJs, I think they bring so much more to the "MIX".
But again, in addition to the DJ you need a Theme, a Concept, "THE WOW FACTORS" to engulf your nights.
Sure you have lights, sound, video, but beyond that, you dropped the beat.
But so many Owners refuse to see the Future, so they operate in the past and it never lasts. The DOLLARS start disappearing, because the Business is BORING.
Owners don't GET IT.
Look @ Atlantic City and "REVEL" the $2.4 billion Hotel/Clubs/Restaurants, employing 3100 people, declaring bankruptcy twice, yet, it just opened in April of 2012.
Why did it go through Financial Free Fall?
Because even before it was finished, Atlantic City was.
So many surrounding States had legalized limited Casino Expansion, the Mohegan Sun Casino was another mitigating factor.
The "REVEL" should have never ever been built.
The State of New Jersey gave it over $260 Million in tax breaks, just to insure it was completed.
Atlantic City had it's Glory, but the writing was on the boardwalk, the City was no longer a viable Gaming Metropolis.
There has to be a "NEED" for what you want to open, otherwise it becomes fractured and fallen.
The Club element to "REVEL" was awful, the marketing was mish mash, the bookings of excessive costing DJs unnecessary.
It was simply attempting to copy "SIN CITY", but on the East Coast, where you have NYC, Chicago, with popular Hot Spots, Hotels, that are in demand.
"REVEL" joins "The Atlantic Club", "SHOWBOAT" and even "TRUMP PLAZA Hotel & Casino" is closing.
That's over 8,000 jobs plus those in businesses, dependent upon Casino Operations. IT's AWFUL. But it was inevitable.
Even Pennsylvania has Casinos.
When "REVEL" was put on the auction block not one bid from anyone or Investment Group came forth.
Apply this to your Bar, your Bar and Grille, your Sports Bar, your Nightclub, your Gentlemen's Club, your Gay Club, you are no longer the "MUST GO TO" Hot Spot that you were.
Sure, you had great years, and fists full of money, but FACE IT, those days are gone, part of the blame is yours for staying stagnant, part of the blame is times have changed, part of the blame is fierce Competition that you allowed to come in and empty you out.
Years ago, I had an Owner in Montana contact me, he owned two clubs that were soaring, but a new club was being built and he wanted to steal their thunder before they opened, and especially their opening week.
So, I devised a "GAME PLAN" of relentless "FUN", "WOW" and "FAB", that he launched every night of their Grand Opening.
The end result: The New Club only had a half filled Parking Lot their entire first week long doors open.
I created a "STRATEGY" that countered, that topped, that captured the local market, and put a severe SMACK-DOWN on "The New Club".
That is how you minimize new competing, similar ventures, that you feel threaten your current market share. YOU have to take your Venue to the next level before it's too late.
UPGRADE, ADAPT, UPLIFT, three actions you have largely ignored.
SO................................You can read me, and do NOTHING or you can CONTACT me and let's do EVERYTHING!!!
OK, We all know Carrie Underwood and Taylor Swift, BUT, THESE ARE FEMALE RISING COUNTRY SINGERS YOU SHOULD BOOK AND PRESENT NOW:
1. CLARE DUNN
2. SUNNY SWEENEY
3. ANGALEENA PRESLEY
4. MADDIE MARLOW & TAE DYE
5. LEAH TURNER
THESE ARE THE NEW FUTURE FACES OF COUNTRY MUSIC'S HOTTEST FEMALE PERFORMERS.
JUST listen to their Singles, their Songs, then book them.
It takes a full month of advance marketing, but when done right you will have a packed room with a line outside waiting to get in.
If you don't know how to promote "Fast and Fantastic Female Country Artists" Email RichUnger@promotingnightclubs.com
IF You Have The Outdoor Space Just Sitting Idle, It's time for The New Ultimate "BEER & BEYOND GARDEN", I created.
The old look is just that, the old format is just that. My New "BEER & BEYOND GARDEN" embraces far more streams of revenue, while enhancing the image of what Millennials seek.
A fresh new Look, an exciting new Energy, a creative new Beer/Food & Beyond Menu.
Ready to ENHANCE, ADD, EXPAND, EXCITE, ENTICE?
TOP FOUR USA BEER GARDENS:
Bohemian Hall & Beer Garden
An Eclectic mix of locals and visitors who pack this "Century" old Beer Garden, when the weather is good. Featuring a large grill that bring the hungry "Authentic Meaty Treats".
Atlanta's most Traditional Beer Garden, featuring a dozen German Beers on Tap. The Menu offers German Fare, "Weiner Schnitzel" and "Sauerbraten".
This Scenic Beer Garden, Overlooking Waller Creek, offers 30 Beers on Tap.
Estabrook Beer Garden
A River Front Spot with an Authentic Atmosphere, hosting Beers from Munich Hofbrauhaus.
Enjoy Tasty Brats and Pretzels.
Of course the most recent additions to Beer Gardens are those that feature , 20-40 Craft Beers, some on Tap, some in the Bottle.
Along with Farm Fresh Foods and Veggies.
No more frozen fried foods.
You add Music, you add fantastic seating, Guest Interactive Art". You add an enhanced setting, you are able to serve and operate both day and night.
You can depart from the traditional beer gardens and break out creating a new "BEER EXPERIENCE".
CUSTOMER SERVICE, ATTITUDE, RESPECT, PROFESSIONALISM ARE EVERYTHING BOTH IN THE BOH AND THE FOH.
Stop tolerating Management or Staff that are constantly late for work.
Stop accepting rude, and ill mannered Staff.
Stop letting Staff that Smoke while they have Tables, get away with it.
STOP the use of cellphones Period. Any Staffer using their phone while on the clock should have their phone locked in the office safe. Cellphone use is Expressly Prohibited during Work Shifts.
Stop allowing Staff to come to work, with poor personal hygiene.
Stop putting Staff to work, who don't want to give great Customer Service, who are lazy and just go through the motions to get by.
Stop having a Manager who does not give 100%.
Stop going home, and letting Manager and Staff do as they please, resulting in your Venue's image, reputation, revenue, customer loyalty all going down the toilet.
YOUR THE OWNER ACT LIKE ONE !!!
A DIVE SPORTS BAR that relies on Fried Food, Pizza, Cheap Beer, Same old Bands, and Showing NFL to get by, instead of "INVIGORATING" their Venue to be a Premier Place to PARTY.
The food is all fried, ( yuck), the beers are all the usual suspects, at the end of the day, there is nothing Fresh, nothing Aggressive, nothing, Exciting, nothing Thrilling, just the same old (yawn) chillin Format.
How does an Owner just go through the motions, with no motivation?
This DIVE SPORTS BAR is open Thursday-Sunday, when Wednesday Night is a Winner.
You don't need to constantly rely on Bands.
You don't need to offer the same typical Fried Foods.
You don't need to simply post two sentences on Face Book with a few pictures.
You don't need to ignore the Social Media Marketing that is costing you thousands and thousands and thousands of dollars.
Your DIVE SPORTS BAR is the Perfect Storm for losing business, becoming outdated, and just another DIVE SPORTS BAR, that offers nothing Unique, Different in Food, Drink, Format, Atmosphere.
You just can't keep doing it the way it was done years ago.
You just can't keep bringing in the same bands you did over and over.
You just can't ignore health concerns in what Customers eat.
You just can't ignore Craft Beers, or Beertinis.
You just can't ignore The FUTURE, because IT IS HERE!!!
HOW TO HANDLE NEGATIVE 'YELP' REVIEWS
1. KEEP A DAILY REVIEW AND OVERSIGHT OF YELP, URBAN SPOON, TRIP ADVISOR, NEVER EVER LET A POSITIVE OR A NEGATIVE REVIEW OR POSTING GO IGNORED.
YOU POST A PERSONAL RESPONSE TO THE UPSIDE COMMENTS AND THE DOWNSIDE COMPLAINTS.
2. RESPOND, ADDRESS SPECIFICALLY THE ISSUES POSTED ONE BY ONE.
3. HAVE A CARD PUT ON A STAND ON EACH TABLE AND AT THE BAR THAT SIMPLY READS "
IF YOU HAVE ANY COMMENTS OR CONCERNS ABOUT OUR SERVICE OR PRESENTATIONS PLEASE ASK TO SEE OUR "MANAGER"
4. ALWAYS SERVE FARM FRESH, LOCALLY GROWN, AND INFORM YOUR CUSTOMERS THROUGH YOUR MENU THAT YOU SERVE FROM LOCAL FARMERS, GROWERS, FISHERIES. POST THIS ON ALL SOCIAL MEDIA. SHOW PICTURES ON YOUR OWN WEB SITE, INSTAGRAM, TWITTER, FACEBOOK.
5. ALWAYS RESPOND WITH A "DO OVER" WHERE YOU INVITE THE PATRONS BACK AND YOU COMP THEIR DISHES OR THEIR DRINKS, WHATEVER THE ISSUE WAS, YOU OFFER THEM A NEW POSITIVE EXPERIENCE.
6. THE #1 PRIORITY, IS HAVING YOUR MANAGER "TABLE TOUCH ", "BAR TOUCH".
YOUR MANAGER AND STAFF MUST, MUST BE PROVIDING THE SUPERIOR EXPERIENCE.
7. YOUR BARTENDERS MUST BE FOCUSED ON SERVICE, NOT IGNORING PATRONS AT ONE AREA OF THE BAR, BUT WORKING THE ENTIRE BAR, WITH EYES ON CUSTOMERS.
NO UNKIND LANGUAGE, NO NEGATIVITY AT ALL.
8. TURN EVERY NEGATIVE INTO A POSITIVE.
NEVER IGNORE A BAD POST, RATHER TAKE IT HEAD ON.
REVERSE THE NEGATIVITY IN WORDS AND ACTIONS.
9. LEARN HOW TO MASTER SOCIAL MEDIA MARKETING.
YOUR WEB SITE, YOUR FACE BOOK PAGE, YOUR TWITTER POSTS ARE ALL AT YOUR FINGERTIPS MAXIMIZE YOUR CONNECTION TO ATTRACTING NEW FACES.
10. DON'T BECOME EMBEDDED IN A CHEAP DRINK, A DINING DEAL MODE. BUILD UP YOUR REPUTATION.
DEVELOP NEW "FUN", CREATIVE "WOW".
I noticed a post by a Casino Resort, that simply tweeted the remark" A sangria by our Pool today is ideal".
The posting was under a picture of a pool that was beautiful, but empty. Why would you post such a picture?
The entire post/picture was Negative, instead of enticing.
IS ALL THIS ONLINE MONITORING AND RESPONDING EASY? NO, BUT IT IS A MAKE OR BREAK REFLECTION OF HOW YOU RESPOND AND WHAT YOU DO TO TURN A FROWN INTO A SMILE.