BAR PROMOTIONS

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BAR PROMOTIONS

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BAR PROMOTION  
                 
 HOW TO PACK YOUR BAR OR CLUB NOW!
 What it takes to pack your bar, your club, your sports bar, your lounge, your restaurant with night life is to "WOW THE HELL OUT OF YOUR AREA" something you haven't even come close to accomplishing. Too much of what your doing is so outdated and over with. You are way too out of touch with the specific demographics ( the age group) you actually want in your club, the quality and caliber of the person, that you drop your dress code, you play crap hop, and you have no cover charge. WHY? Because your afraid. Yup, you scared, nobody will come to your club. So, I ask you this in all honesty, what good is the present level of people you are drawing?
Look at what you have done to your image, your atmosphere, your format, your staff, yourself, look at how you caved, and panic promoted in order to draw in clubbers. You can't understand why the dive club down the street is packed and your dead? You can't understand why you have the nicest looking club in the area and your dead? You can't understand why you keep spending money on advertising and nobody comes in? It's very simple why? You have no "FAB", you offer no "FUN", you give no "WOW". I can, you can't. Your so consumed with taking care of business, you don't know how to do the business.
This is APRIL, there is nothing but Money and the Thrill, if only you knew how to implement.
 
 
BAR & NIGHTCLUB CREATIVITY UNLEASHED: WHAT ARE YOU DOING THIS YEAR, THAT YOU NEVER EVER HAVE HOSTED BEFORE?  NO SAY IT AIN'T SO, SAME OLD NO COVER CHARGE, SAME OLD CHEAP BEER, CHEAPER DRINKS, USING FLYERS, SAME RADIO SPOTS ON SAME RADIO STATIONS, SAME LOCAL BANDS, SAME RUDE EMPLOYEES, SAME WISE GUY ON THE FRONT DOOR, SAME CHIPPED PAINT, SAME OLD WOOD ODOR? THERE WAS A BEACH BAR THAT SPENT $500,000. RENVOVATING, REMODELING, PUTTING IN BOOTHS, TV'S ALONG EVERY OPEN SPACE, EVEN A KITCHEN, AS WELL A BAR WITH GLASS BAR TOP. LESS THAN A YEAR, A YEAR LATER, THEY RIPPED OUT EVERY INCH OF CHANGE, AND REVERTED BACK TO WHAT THEY WERE. TRUE STORY. WHY? BECAUSE REMODELING DOES NOT MEAN RETURNING TO GREATNESS. IT TAKES "CREATIVITY" THAT IS JUST UNLEASHED. THERE IS SO MUCH MUSIC, FASHION, POP CULTURE, TRENDS, STYLES, MOVIES, THAT LEND THEMSELVES TO PACKING YOUR ESTABLISHMENT, BUT WHAT YOU DON'T HAVE THAT IS REQUIREMENT #1 IS CREATIVITY. YOU CALL THEM "IDEAS", THAT IS THE WORSE WORD YOU CAN USE. "IDEAS" DON'T WORK. "CREATIVITY THAT TRANSFORMS INTO "CONCEPTS" NOW THAT IS WHAT THE KEYWORD IS.

 

 So many Promotion Companies are consumed with pushing liquor brands, and product on your bar, your club, your lounge, and beer companies are so foaming @ the mouth to pump out as many kegs, cases,as they can. That's fine, that's what they are in business for. But you are not operating to give their product away. You can't pay the rent, let alone the payroll taxes, the insurance, the payroll itself, if you can't make money on what you pour.My point is, what kind of "SUPPORT" are you getting? Hundreds of new flavors, brands, liquors roll out every Year, you need another vodka behind your bar, like we need another month of snow in April. You need another beer behind your bar, oh yes, on that point we can agree, but they must be, they have to be unique, creative, "CRAFT BEERS", not a keg, bottle, and can of the same brand. NO, Never again. Those are years gone by mentality. I always say and I will "REPEAT" again, look @ your bar, let your eyes pass every single bottle of liquor both in your well on the shelves, look @ the dust gathering on bottles that simply do not sell. DO YOU KNOW WHAT THE PLAIN BASIC HONEST TRUTH IS? IF a customer comes into your bar, your club, your sports bar, your lounge, your restaurant with night life, and orders a call or top shelf new brand, and you don't have it, do you know what they do? They order what you do have. SIMPLE FACT.Stop wasting money on products that don't pour on a regular basis. Times are way too tough. Money is way too tight, and a gallon of gasoline is way too high. "Brown Foreman",the providers of "Jack Daniels" and other brands just had a 30% increase in profitability from last year. why? Because Jack Black ( had a 9% increase) sells, pours and profits Want to save thousands of dollars? Stop relying on others to do what you as an Owner and you as a General Manager should be doing. Stop procrastinating and start delegating yourself to do more, work more and give more to the venue you own or run.Do you know why many companies are thriving in this economic climate, the raw, harsh reality is, one employee is doing what three use to do. The same goes for you. let your bartenders ice down the bars themselves, let your Managers become expediters, let your Owners get behind the bar, whatever it takes to hold down payroll, but still provide superior service. Having problems? Email RichUnger@promotingnightclubs.com    

 Hello Rich, Own a local franchise, sports bar and grill around the suburbs of ___________.  Opened 12 years ago and did great business until sold in 2008 and the owners ran it into the ground.  Since 2-3 local bars/competition opened up and times are tough. Would enjoy hearing some ideas and promotion opportunities to re-establish my bar to where it once was.  Thanks, Tom

MY RESPONSE: As the great Author Tom Wolfe once wrote, "You can't go home again". You sold your establishment, the new Owners ran it right into the ground. Destroyed everything you built up and derived in good will. Yes more competition has opened, and no I disagree times are not tough for those who offer "THE FUN" and "THE WOW FACTORS", I would have to review what exactly your franchise agreement states you can, and cannot host? I would have to see where this establishment was Format, Food, Bar, Atmosphere, Pricing, Marketing, was when it was on top? Again, I don't know how many times I can say this, "IT's NOT ABOUT IDEAS". You desperately need to REBRAND, REINVENT, REPOSITION, and RETAKE the business back. But what you had 12 years ago is never ever going to return. Those days are longgggggggggggggggggggggggg gone. I hope you email me some specifics, because a generic email accomplishes NOTHING. Email RichUnger@promotingnightclubs.com

 

Hello Rich,
My name is Tonya  and I am co-owner of a nightclub in_______My brother and I inherited the business. The both of us still have our full-time jobs with benefits that we have been
in for over 10 years. I have noticed a shift or change in the club, With face book, twitter, My Space and much more, the club business has become very competitive. Our club has been in
business for 44 years and we are one of the nicest clubs in ___________.
 The age starts at 21, I have dress code of no sagging, no caps,turned backwards, no long T-shirts hanging outside of your clothes.Well, I have lost business due to this, but I am standing my ground and I'm attempting to attract a more mature crowd and the process is going slow. I have occasional Jazz bands, R&B bands and Exotic. I always have a decent turn out for that. However, when I don't have bands I am trying to attract a younger, but mature crowd. The club next door is 18 and up, they have rap groups, that I will not allow to come into our establishment because,
 I don't want to draw that type of crowd. It is frustrating because it seems as though this is the mentality of the 21 - 35 group of people who really spend the money buying drinks. The more mature age will buy one maybe two and call it a night drinking water after that. I have come up with PJ night, Denim and Diamond night, Thirsty Thursday (two for one tequila shots)...... I have a VIP Package for parties to where we decorate and give a bottle of champagne or substitute for $85. I am thinking about going to Bottle
Service as well for certain areas in the club. The club's capacity is 386.  Sorry this e-mail is so long, but I am somewhat frustrated because I am getting to the point of thinking that this is
not worth my time any more. 

MY RESPONSE: Tonya, your club is SO OVERDUE for a REBRAND, REINVENT, REPOSITION, REMODEL, RENEW, RETAKE, that your still hosting events that have long since passed their prime and yet, you for reasons I cannot comprehend, refuse to move. Move as in take your club to the next level. Your just now thinking about implementing "Bottle Service" when it is on it's way down. Bottle Service Sales are off by 35%. Where were you, when "Bottle Service" was bopping and hopping? The reason your at the point of thinking " this is not worth your time any more", is because you have a full time job, and you are squeezing in owning/managing/operating/promoting/marketing this club, when you have the time. You have as I have said 1000x no "GAME PLAN", no "SET STRATEGIES", no "MARKETING PATH", nothing to implement. I tried contacting you to give you some good insight, but you were too busy at your day job. I would suggest either selling the club, taking on an experienced partner who is going to invest in the club, or as a last resort, just close it down. Your options are very limited because you let this club sink into the abyss, and did nothing effective at the right time targeting the right crowd.  The only upside if that is what you want to call it, is that you have not let the totally wrong crowd, dressed like slobs in. That would be the total demise of this club in just weeks, if even that long. Why Owners like you do not ACT, do not Take Bold Steps, do not wake up and change course seriously defies me. I can't explain why you even are in the club business. Your burnt out, your grasping @ straws, you don't seem to be excited or even pumped up about owning a club, quite the opposite in fact. You do not want to lose your benefits under any circumstances @ your day job, but at the same time, this club seems to be a major headache, heartache and hardship, that produces no viable results for you, because of the way you are piecemeal running this venue. I wish you the best, but unless you either wake up, take action, and change direction, you in for a continued nightmare, that ultimately will result in a total shutdown. I really don't grasp your lack of action? I hope you wake up soon and turn this nightmare into a financial reality.___________________/

 

WHERE IS YOUR "FAB"?

You know what "FAB" is, beyond what you have ever done before. A hotel lounge/club that has tremendous potential offers the following nights:

Martini Monday Cheap Martinis on Mondays nothing else. I mean nothing else to add, enhance the night at all.

Tuesday Night Karaoke, just plain old, bland, been there, sang that.

Wednesday Nostalgia Night, they spin the oldies, how boring can you get?

Thursdays Night, Jazz, just what you want the patrons who love this genre of music, but don't spend, don't tip, simply sip and get into the jams.

Fri. & Sat. Nights, your typical DJ dance party, no "FUN", no "WOW FACTORS" no "FAB" of any kind on any of these nights.

The advantage that a lounge/club that is located in a hotel has, is that it can reach out to both it's guests and to locals. The key is to achieve the right mix, the right quality, the right caliber of customers, focusing primarily on attracting Women, Women and more Women. The above nightly format is not accomplishing any of these goals. How can they? They have a beautiful pool, they have no affiliation  with any national hotel chain so they are not bound by stringent contractual requirements that limit their ability to flex their format. Yet, they pigeonhole their lounge/club into such a narrow, dated, even antiquated series of activities that have cobwebs on them, they cannot even create any kind of significant market share, because their beverage manager is simply going through the motions. The problem with hotel beverage managers is often they cannot grasp or understand how to convert their lounge/club into a guest/local "Night Life Adventure"? They have no "STRATEGIES", none. They have no "PROMOTIONS PATH", zero, they have no "MARKETING PLANS", zilch, to implement. I repeat myself quite often, because of the frustration of those in Ownership/Management who for whatever reasons are too lazy, too lost, too lame, too lopsided with just one way of operating they are not applying any logical course of ACTION to ACTIVATE.  I had a Manager of a Nightclub contact me he under no circumstances wanted to host an upscale, stylish, bikini Event. That was until I took the time to explain to him, that what he thought was a "Contest", was nothing more than a cattle call. He eventually had a epiphany , and realized he was looking at this "CONCEPT" through all the wrong  visions. He finally realized what he could do, and totally run from what he had thought was the right way. I explained to him, "Do your homework, how many copies of the "Sports Illustrated  Swimsuit Edition" sells each year? Look at the models, the swimsuits, the backgrounds, the settings, the beauty, the bodies, the essence of the overall format, then apply the same mentality to your event, on a much smaller scale but with the same kind of presentation. It's very easy, if you comprehend, envision, have an "A to Z" of the WHO, WHAT, WHERE, WHEN, WHY, HOW of this weekly Premier Promotion he wanted to present every week for 8 weeks, kicking off, "Memorial Day Weekend". I felt like Dr Phil. But now this Manager of 20 years has a whole new outlook towards a decades old event, that has to be updated, upgraded, and uplifted in order to meet the criteria of 2011. Email RichUnger@promotingnightclubs.com

 Hi Rich, well, here goes, we really have no promotions and no marketing.
My uncle is the owner of this bar, his regular customers are older country folks and redneck. He asked me to help him get more customers. but he's still kind of scared because he doesn't want to lose his regulars..lol What do i do?

MY REPONSE: FIRST, INFORM YOUR UNCLE, THAT YOUR FOCUS IS ON THE HOURS WHEN HIS "REGULARS" ARE ALREADY TUCKED INTO BED. FROM 10PM ON, YOU WILL PACK THIS BAR WITH WOMEN, WOMEN, AND MALE SPENDERS, BY ROLLING OUT "THE FAB", "THE FUN" AND "THE WOW FACTORS".
YOU WILL NOT:
OFFER A SINGLE DRINK SPECIAL
LOWER A SINGLE BEER PRICE
LET LADIES DRINK CHEAP OR FOR FREE
CATER TO OLDER COUNTRY FOLKS AND OY, "REDNECKS".
 
YOUR UNCLE DOES NOT WANT MORE CUSTOMERS, HE WANTS NEW YOUNGER, HIP, AND HOT CUSTOMERS, PRIMARILY WOMEN, WOMEN, WOMEN AND MALE SPENDERS.
THIS IS NOT AN OVERNIGHT SENSATION.
HE HAS RUN THIS BAR THE SAME WAY, WITH THE SAME PATRONS FOR FAR TOO LONG.
 
YOU WILL:
SEND YOUR UNCLE HOME @ 10PM
START OFFERING  "FAB", "FUN", & "WOW FACTORS". ( MARKETING & PROMOTIONS)
ENERGIZE THIS BAR @ NIGHT TO FIT THE FORMATS YOU ARE GOING TO HOST
REACH A NEW FRESH DEMOGRAPHIC
HIRE ALL NEW FEMALE BAR STAFF @ NIGHT
SPIN THE NEW MUSIC I PROVIDE YOU THE PLAYLIST FROM
AND THIS IS JUST FOR STARTERS.
 
YOU WILL DOUBLE, AND TRIPLE YOUR NIGHT'S CROWD AND CASH, BUT IT TAKES BLOOD, SWEAT, TEARS, CONSISTENCY, AND YOUR OWN DISCIPLINE.
_______________________________________________________/
 
 
 
  ONLINE FOOD REVIEWS CAN MAKE OR BREAK YOU
Years ago in New York City, the Theater Critic for The New York Times, Frank Rich was known as "The Butcher Of Broadway", because if he gave your show a bad review, it was over, finished, bury it, close the doors, sell tickets NO MORE.
And that was just one Newspaper with one single review.
 But, Now in the Restaurant Industry, the web can be your best source of word of mouth or your worse source of bad mouth.
     After reading over 100 individual reviews on "YELP", TRIPADVISOR and "URBAN SPOON", I can categorically  state, the #1 COMPLAINT from those posting Reviews is "SERVICE". More patrons post comments about lax, lazy, lame, Servers. Servers who don't provide the extra mile in waiting on their tables.
Servers who don't make sure the dining patrons are "HAPPY". Servers who mix up orders, Servers who make excuses, Servers who are unprofessional. Who's fault are all these situations? Owners, that's who. Many Owners have never ever done any of the jobs they have employees doing. In fact recently Oprah had Donald Trump work jobs at his famous NYC Hotel, as a Maid, as a Doorman, as a Janitor, as a Room Service Waiter, all to grasp exactly what each job was. Trump now has a brand new respect for all of his Hotel Employees.
 Now as an Owner of a Restaurant,  unless you have the Respect, Regard and Reputation for not hiring just anyone, not tolerating any nonsense, and  treating your Servers right, they will simply go through the motions, ruining your image, your reputation along the way.
  I worked as a bus boy, as a prep man, as a cook, as a server, as a bartender, as a doorman, as a dj, as a manager, my Father owned Restaurants and Nightclubs, I learned from the best and I busted my tuchus in the process.
But, when I became an "Owner", I knew all the tricks, all the games, all the inside dirt on all the positions I mentioned. I fired my best DJ for being out in a car with a chick instead of being up in his booth. I fired my best bartender for over pouring.
I fired my Chef for smoking dope instead of smoking the fish. I fired my doorman for letting in under age chicks, I fired my bar back for grabbing cases of beer. Been there done that, seen it all, and could tell you stories, that make your head spin.
But online, on the web at "YELP", "TRIPADVISOR" and "URBAN SPOON", these are sites that you are not to take for granted. For every negative review, you need to have a legitimate customer write a positive one, as long as what they write is the truth. The key to these sites is to keep your QUALITY the highest, your SERVICE the best, your PRESENTATION outstanding, your  Dishes, Silverware, Glassware, Sparkling, your Rest Rooms glistening. There is no room or margin for error. When I read a recent article about an Owner of a five chain casual dining operation, I read all the reviews, his total overall favorable rating was just 81%. I sent him an email asking how can you boast of how great your doing, when your customers have so many common sense complaints about your daily operation. I can tell when a competitor is writing a review just to bash, but when someone takes the time to be very specific about the day, time and date of their visit, and they go into detail about the nightmare they went through ordering, being served and what they were served, you can't make this up. The Owner I contacted, didn't bother to email me back. I assume his ego was more vital to him, than facing the facts. I warned a new Owner "Make sure your kitchen is at "Smooth Running" Mode, with every dish checked before it goes out those doors. Needless to say, he got hammered by online reviews for inconsistent service and entrees. Food is the most difficult aspect of this industry, anybody can make a drink, the most money to be made is at the bar, not in the kitchen, that is why I always say if you serve food till 10pm you should feature night life till 2am. As for "YELP", "TRIPADVISOR" and "URBAN SPOON" you must monitor both sites daily and quite often for Owners who are only on premise a few nights a week, or are absentee owners, you sure can learn a lot from these reviews. A lot more than you even knew. Email RichUnger@promotingnightclubs.com         


WANT TO DOUBLE YOUR FOOT TRAFFIC @ YOUR BAR OR CLUB THEN TAKE ACTION RIGHT NOW.

 GO TO www.clubtexting.com that's right stop waiting, and start working, towards bringing in new faces from different places to your bar or club. Contact www.clubtexting.com NOBODY pays me to say what I do. You can suffer or you can succeed. Stop wasting money on ads I mean newspaper, print, magazines, STOP ALREADY. Go to the PROs, they know. Talk to Shane tell him I said, "PACK YOUR PLACE" No, it won't happen overnight, but it will happen. Remember nobody put your bar or club in it's present situation but YOU<<<<<<<<<<<<<<<<<< The first significant step is www.clubtexting.com because texting is a way of life, it's the most used source of communicating for the 21 to 35 year olds RIGHT NOW. But your still years behind, that's why your slow and empty. Don't blame anyone but yourself for your OFF NIGHTS, A Manager told me her Owner was going out of the Country to see her children and the Owner told her, "you take over, your in charge, turn this club around, you have full authority". The only problem is this Manager has no clue what to do. Seriously, no Game Plan, no Set of Strategies, no Marketing Paths, no FAB, no FUN, no WOW. Do you know who is going to get blamed when this Owner comes back expecting the club to have been packed? This Manager. The first move this Manager should have made was to click www.clubtexting.com.

 

   YOU HAVE A DRESS CODE FOR YOUR PATRONS WHY NOT FOR YOUR DJS AND BANDS?

  I WILL NEVER UNDERSTAND THE LACK OF LOGIC IN ENFORCING A DRESS CODE FOR THOSE WHO COME THROUGH YOUR FRONT DOORS, BUT YET WHILE YOUR PATRONS ARE PAYING TO AND DRESSING ACCORDING TO YOUR DRESS CODE, YOUR DJ IS IN A TSHIRT AND JEANS, YOUR BAND LOOKS LIKE A BUNCH OF SLOBS. WHY DO YOU DEMAND FASHION CIVILITY FROM THOSE WHO ARE SPENDING MONEY WITH YOU, BUT ANYTHING GOES FROM THOSE YOU ARE PAYING? DJs, BANDS SHOULD DRESS TO THRILL, THEY ARE THE FOCUS OF THE MUSICAL ENERGY. THEY ARE WHAT DRIVES THE PATRONS TO THE DANCE FLOOR, THEY ARE WHAT KEEPS THE PATRONS ON THE DANCE FLOOR. SO WHY DO THEY DRESS LIKE NO STYLE, NO ENERGY BORING, PERFORMERS?  THE DAYS OF BAGGY JEANS BELOW THE REAR, BIG OLE TSHIRTS WITH FOUL LANGUAGE, TORN JEANS, I MEAN, THAT IS SO YEARS AGO. WHAT HAPPENED WITH GOING "GQ"? THE "ATTITUDE" SHOULD BE ALL ABOUT SOPHISTICATION NOT DEGENERATION. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

 Have You Asked Your Customers What They Want Or Have You Decided For Them? A Club Owner takes his nights, and adds formats so fast, nobody has the time to even grasp his intentions. For instance he takes Thursday Nights and makes them "Game Show Night", he plays off former popular tv shows and sets up a complete game show set, the problem is he has no "Step by Step Implementation Of The Concept" it  is simply a "wing it" type of night, that is not working.

Did he do any research, any in depth, any first hand fact finding to even discover if his mind burp would work? Of course not. It was an impulsive disarray of a thought he had, that became a night's activity. This is not a test kitchen for Pizza Hut, you don't just decide overnight to try this, do that and expect your patrons to embrace it. Email RichUnger@promotingnightclubs.com Tell Rich what you think?

 

NFL UNION IS DECERTIFIED, SADLY THE SEASON MAY NOT EVEN HAPPEN, SPORTS BARS, SPORTS BARS, SPORTS BARS, YOU BETTER MAKE & PLAN CONTINGENCY "FUN", "WOW FACTORS" AND "FAB" IN CASE THE NFL DOES NOT HAPPEN. RIGHT NOW THE ONLY PLACE YOU WILL SEE PLAYERS AND OWNERS ARE IN COURTS OF LAW.

JUST HAD A HUGE 2000 CAPACITY CLUB OWNER ARRIVE BACK HOME FROM THE "VEGAS NIGHTCLUB & BAR SHOW" HIS EXACT WORDS TO ME " THE VEGAS CLUBS KNOCKED ME OUT, THE VEGAS BAR SHOW BUMMED ME OUT". I ASKED HIM, DID YOU BRING BACK ONE SINGLE GREAT CONCEPT?" HE REPLIED "RICH I DIDN'T BRING BACK ONE LOUSY CONCEPT". HE SAID " I LEARN MORE FROM YOUR SITE THAN I DID FOR TWO DAYS LISTENING, LOOKING AND HOPING I COULD TAKE SOMETHING AWAY FROM THAT SHOW BESIDES FREE DRINKS". I REMINDED HIM, " I TOLD YOU NOT TO GO". NO RESPONSE. YOU PAID FOR AIRFARE, TAXIS, HOTEL, MEALS, TO ENTER THE SHOW, TO SIT THROUGH BORING SEMINARS AND LEARNED WHAT? PLEASE EMAIL ME, RICHUNGER@PROMOTINGNIGHTCLUBS.COM I WELCOME YOUR OWN OBJECTIVE OPINIONS ON THIS SHOW. BECAUSE EVER SINCE ED MEEKS SOLD THE SHOW IT HAS NEVER EVER BEEN WHAT IT WAS.

 Hi Rich,  I'm going to be reopening a bar that used to have a reputation for having an older crowd and NEVER stayed open late.   What is the best way to let the young crowd and excite / give them a reason to come in? Do you have any promotions that really push sales for this kind of group, or any ideas to get this really going? Thanks, Steve 

MY RESPONSE: STEVE, IF ONE SINGLE PARAGRAPH WITH A QUESTION INCLUDED WAS THAT EASY TO SEEK INDEPTH RESPONSES, LIFE WOULD BE GRAND. WHAT WERE YOU THINKING?

WHAT KIND OF REPUTATION DID THE BAR HAVE REGARDING OLDER PEOPLE, DID THE OWNER GIVE THE BAR AWAY, WHAT GENRE OF MUSIC WAS FEATURED, DID ANY WOMEN FREQUENT THIS BAR, DID THE OWNER EVER ATTEMPT TO ENTICE THE YOUNGER MARKET? YOU THROW A CURVE BALL @ ME AND WITH NO SPECIFIC INFORMATION, AND EXPECT ME TO RESPOND IN KIND. NO CAN DO. TAKING A BAR THAT HAS BEEN AN OLDER DEMOGRAPHIC BAR, THEN REINVENTING THE FORMAT TO ATTRACT A MUCH YOUNGER CROWD IS DAUNTING. THE SUCCESS RATE IS 50%. THAT'S RIGHT YOU HAVE 50% ODDS OF ACCOMPLISHING THIS VERY COMPLEX CHALLENGE. YOU NEED MORE "THAN A REASON". IT'S NOT A MATTER OF "PUSHING SALES", STEVE IT'S ALL ABOUT REINVENTING, REBRANDING, REPOSITIONING THIS BAR WITH A FRESH NEW MAKEOVER FROM IT'S LOOK/APPEARANCE TO IT'S NIGHTLY "FUN" AND "WOW" AND "FAB". IT'S NOT "THE BEST WAY", IT'S THE MOST EFFECTIVE "STRATEGIES" THAT YOU ARE IN NEED OF. YOU SOUND LIKE YOU ARE IN WAY OVER YOUR HEAD? YOU DO NOT APPEAR TO BE EXPERIENCED IN THIS INDUSTRY AT ALL? FAR TOO OFTEN OWNERS LOOK TO PEOPLE WHO HAVE NO CLUE TO DO WHAT THEY HAVE NO SKILLS TO ACCOMPLISH. YOU CAN'T SIMPLY TAKE OVER A BAR KNOWN FOR A NURSING HOME CROWD AND BRING IN THE HIP YOUNG SPENDERS WITHOUT GRASPING THE METHODS TO THE MADNESS. HERE ARE SOME RECENT EXAMPLES OF "WHAT ARE THEY THINKING:

A. A SPORTS BAR/GRILL SEEKING TO DO NIGHT LIFE BUSINESS, FEATURES "LIVE MUSIC" HANGS A BANNER OUTSIDE AND THEN PROCEEDS TO BOOK THE SAME LOCAL BANDS THAT PLAY EVERYWHERE, EVERY WEEK, AND HAVE NO DRAWING POWER AT ALL. WHAT ARE THEY THINKING?

B. AN UPSCALE RESTAURANT/NIGHTCLUB HIRES A CASUAL RESTAURANT CHAIN MANAGER TO MANAGE THEIR DUAL OPERATION. THE PROBLEM IS THE NEW MANAGER HAS NO EXPERIENCE, NO BACKGROUND, NO EDUCATION IN UPGRADING TO THIS LEVEL OF THE FOOD/BEVERAGE INDUSTRY, HE IS A DUCK OUT WATER. WHAT ARE THEY THINKING?

C. A DIVE BAR OPENS IN THE CLOSED LOCATION OF A PREVIOUS DIVE BAR, IT LASTS ABOUT A MONTH AND THEN IS GONE. WHY? IT DIDN'T WORK THE FIRST TIME, IT WOULD NOT WORK THE SECOND TIME. THE LOCATION HAD A DEADLY KNIFING TAKE PLACE, FIGHTS GALORE, THE NEW DOOR PEOPLE SMACKED AROUND CUSTOMERS, IT WAS AWFUL. WHAT WERE THEY THINKING?

D. SOME FRIENDS ARE OPENING A "BLUES CLUB" LIVE BLUES ON NIGHTS IT IS OPEN, RIGHT NEXT TO A LEGENDARY CLUB THAT FEATURES EVERY GENRE OF LIVE MUSIC YOU CAN THINK OF. IS THERE A NEED FOR THIS CLUB, OF COURSE NOT, WILL THIS CLUB THRIVE, IT WILL BARELY SURVIVE. HOW MUCH BLUES CAN DO YOU NEED? HOW BLUES CAN YOU TAKE ON A WEEKLY BASIS? SO THEY WILL POUR ALL THIS MONEY INTO THIS VENTURE AND THEN WONDER WHY IT NEVER TOOK OFF? WHAT ARE THEY THINKING?

E. A GREAT GREEK FAMILY, VERY NICE PEOPLE, OPEN A GREEK RESTAURANT IN THE FORMER LOCATION OF A ORIENTAL BUFFET FORMAT, THE PROBLEM IS THE GREEK FAMILY KEEPS THE SAME PRICES FOR LUNCH AS FOR DINNER. MAKES NO SENSE AT ALL. NONE. I GIVE THEM MAYBE SIX MONTHS, A VERY NICE, FRIENDLY FAMILY, BUT NO CLUE IN HOW TO SURVIVE IN THIS DINING OUT DEBACLE. WHAT ARE THEY THINKING?

F. "HOOTERS" HOLDS A BIKINI CONTEST DURING SPRING BREAK, INSTEAD OF LETTING ANY LEGAL AGE GIRL ENTER AND WIN, ONLY A LOCAL HOOTERS GIRL WHO WORKS AT THIS SPECIFIC "HOOTERS" WHERE THE EVENT IS HELD CAN WIN. WHAT WERE THEY THINKING? THAT MAYBE A REALLY HOT GIRL WHO ATTENDS COLLEGE WON OVER THEIR OWN GIRLS? SO WHAT? WHAT ARE THEY THINKING?

G. ANOTHER BAR HOLDS A BIKINI CONTEST, THE MC IS A SLOB IN A TSHIRT, CUT OFFS, SANDALS, AND A RUDE MOUTH, THE GIRLS COME OUT ALL "T AND A", RATHER THAN IN A STYLISH, TRENDY FORMAT. TOTALLY TRASH. WHAT ARE THEY THINKING?

H. AN UPSCALE CLUBS LETS THEIR DJS WEAR BASEBALL CAPS TURNED BACKWARDS, WHILE NOT ALLOWING ANY PATRON TO EVEN WEAR A BASEBALL CAP IN THE CLUB. THE DJS LOOK LIKE CLOWNS, THEY GIVE THE CLUB A HORRIBLE REP, JUST FROM THEIR CAPS AND ATTITUDES. WHAT ARE THEY THINKING?

 

I. A HUGE CLUB TIES IN WITH A CLEAR CHANNEL RADIO STATION FOR A DANCE PARTY EVERY WEEK, FINE, IF THAT'S THEIR CHOICE, BUT THE CLUB CHARGES NO COVER CHARGE, SO OVER 500 PEOPLE WALK IN FOR FREE, AND THE FIRST $1500 TO $2000 THEY SPEND GOES DIRECTLY TO THE RADIO STATION FOR THE COST OF THE BROADCAST AND THE TALENT FEES FOR THE DJS. WHAT ARE THEY THINKING? 

J. A FATHER, WIFE AND THEIR SON RUN A SUCCESSFUL BAR THAT IS GOING THROUGH A MID FORMAT CRISIS, THE PATRONS WANT MORE THAN THE SAME OLD FORMAT EVERY SINGLE WEEK. THE FATHER REFUSES TO REACH OUT AND BRING IN "THE FUN", "THE WOW FACTORS" AND "THE FAB". WHEN OWNERS ARE IN THIS BUSINESS FOR WAY TOO LONG, THEY ARE STUCK IN A TIME WARP AND A BRAIN FREEZE, THEY CAN'T HANDLE FRESH, NEW, INNOVATIVE, HIGH ENERGY, CROWD DRAWING PROMOTIONS. WHAT ARE THEY THINKING?

SO IF YOU ARE ONE OF THESE OWNERS, I ASK YOU TO EMAIL ME PLEASE, AND EXPLAIN, WHAT WERE YOU, WHAT ARE YOU THINKING? EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

 

Copyright � 2011 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.