BARS, NIGHTCLUBS
& BIKINI EVENTS
By
RichUnger@promotingnightclubs.com
Now we are in
the final days of Summer, and you've yet to host one single Bikini
Fashion Event, Bikini Competition, Bikini Wars, Bikini Challenge,
Bikini Beach, you've never given females a free "DIANE C" designed
Bikini for free like Tommy who owns one of the biggest beach bars in
California and knows how to host, hold and highlight hot Women in
his Bikini Events.
He gives them a
free $75 Bikini just for entering his "FUN".
He buys the
Bikinis by clicking on the "BIKINI BANNER" on our home page, and he
contacts "DIANE C" directly, I have nothing to do with these
bikinis, other than to scream buy them, they are $75 and all you pay
for them are just $20 each, made in the USA and gorgeous prints,
triangle tops, and your choice of Thong, Brazil or American bottoms.
A 9 Chain Club out of Texas just had "DIANE C" design a Bikini for
their July 4th event at each club, it was a HUGE SUCCESS.
Nobody, No Bar
No Club in your entire area, gives away a free $75 bikini just for
entering an Event. You wonder why you never have hot, hotter,
hottest females in your so called bikini contests, you ask yourself
why they are so lame, it's because you don't rise above the norm and
feature an Event that is SUPERIOR to any challenge to it from any
other bar or club.
You don't
exploit the Female Contestants, you Excite them, you don't let some
lame guy host your events, you let a hottie female MC.
YOU JUST DON'T
GET IT. And you wonder why your weekends are so weak? You start your
Weekly Bikini Concept NOW and you end it over Labor Day Weekend,
making thousands and thousands of dollars during each week you host
this Bikini Bash. NO sleazy dancing, NO shaking the rear end, come
on grow up and get up with style, sophistication and spectacular
Bikini Nights.
If your going to
give away $100 expect the worse contestants, the smallest number of
customers and a lousy night in cash flow. Stop thinking like it was
1999 and realize it's 2010.
Your in it to
win it...................................................................................................
You have to be
mind set to hold the Premier Bikini Weekly Night that no competing
bar or club ever even thought of presenting. I started hosting a
High Energy Style Driven Bikini Event during Spring Break at one
time, the event was on Wednesday Night and was packed, after Spring
Break the Owners wanted to cancel the event, I said "WHY, the Night
is yours, the locals will come out wall to wall", as usual I was
right, the Event lasted two more years and was packed every
Wednesday Night.
It was so
successful in fact, that we did the same Event down on South Beach
in a 30,000 Square Foot Club with no Roof, every Thursday Night and
again the line was outside down the block.
My point is, you
don't simply stop a very successful Week Night because the specific
crowd you were targeting is no longer in town, you go with the flow
and target the locals. Running the same Wednesday Night in my area
and the same identical format Thursday Nights on South Beach both to
packed crowds for two years straight is absolutely something to be
applauded. When was the last time you held such a Bikini Event, and
btw attracted gorgeous women, like Haven Gaston, when she was
modeling? She participated in both events, and the quality of female
contestants were always, that's right always The Best, The Hottest,
and The Most Sensual.
So while your
wallowing over "oh he doesn't understand we can't attract those kind
of girls, and we can't run an Event for that long", I reply, YOU
KEEP THAT NEGATIVE THINKING and WATCH WHAT IT PRODUCES FOR
YOU........................................ZILCH. CONTACT
RICHUNGER@PROMOTINGNIGHTCLUBS.COM
TO FINE TUNE YOUR BIKINI PREMIER PROMOTIONS.
WHY DO SO MANY
WAIT UNTIL IT'S JUST TOO LATE?
Hi Rich, I
have been reading your page on and off for many months. I finally
decided to breakdown and email you. I run this bar in _______ just
on the edge of ______. It's owned by a friend, he participates very
little in the day to day running of things. If there were a picture
of a bar that was you write about in your article, "what not to do"
bar, this would be it. :) I will keep this as brief as possible. We
opened in December 07. The owner was a successful local dj for many
years and the bar he worked at most nights closed down, leaving
weddings and parties but the chance to do something different. I
was working for a property title company/attorneys and the market
was crashing. We both left jumped ship and here we are. Needless
to say, it wasn't as easy or as fulfilling as we had hoped. Truth
is it's a wonder the doors are still open. We are making it by the
skin of our teeth, the owner's making nothing and we are out of
money. I am guessing you hear this often.
We are a
neighborhood bar, about 3000 square feet, just under 200 occupancy.
We have 4 pool tables (we do an in house league and that has boosted
sales on league night a little). We have 3 regulation dart boards
but they see very little use. The main area is divided into 2
spaces. Pool tables in one, dance floor in the other. The decor is
"eclectic" which translate into no real style. Old album covers,
pics of patrons & staff, beer signs, the usual. We have a small
patio, when it's not too hot to use. 3 bay doors that open up to
it, with lots of small windows on the 2 exterior walls letting in
lots of outside light/view. We have karaoke 2 nights during the
week, sales suck. We have a DJ those nights and on Friday and
Saturday night. We recently changed our music format, not allowing
what I call "gansta ghetto music", that has help with taming the
disrespectful crowd. Unfortunately, we received a pretty bad rep
before we made the changes. Our happy hour is very slim. We run
lots of specials, happy hour until 10pm, ladies night, theme
parties, the usual. Our only advertising is cheesy flyers and word
of mouth. The neighborhood we are in is older and lower income. We
are in a strip shopping center, fortunate to be on the end but the
view from the main road is horribly blocked by another building.
Not located or built for real highend, no matter how much paint you
put on it. There are several other bars in the general vacinity and
they would all be described the same way. One has more pool tables,
one has more dart boards, one has great food, some have been around
longer than us, etc. but basically the same.
Originally, we
had a great full menu but sold very little food, only alcohol. (I
mean like 2-4 meals a day). The cost was enormous and eating us
alive. We sold the kitchen equipment and switched to just pizza and
wings for those who are starving. Needless to say we don't do a lot
of food sales. There were several restaurants in this location
prior to us that did not do well either, but the bar in the corner
of the same shopping center does ok on food sales - burgers,
appetizers, basic bar food, but good.
Finally, my
question is, is it too late? Are we too broke to bring it back? I
keep reading "Wow factor", "rebrand", "fun". But other than giving
away quality bikinis, how? I see the problems, would love to fix
the problems, not sure how or if we have the money.
Your comments
will be greatly appreciated. We are both at our wits end. It is
difficult to find the motivation and enthusiasm to go forward, but
not ready to give up just yet.
Thank you for
your time. I look forward to your response.
Tina
MY COMMENTS:
Giving away Bikinis is only one small
aspect of an overall Promotion, that I write extensively about in
the opening of this Article. It is with great regret, distress and
frank honesty that I suggest you throw in the bar rag and either
close or sell the equipment. You have no good will to sell. You have
no business to sell, I will never understand why Owners, Managers,
Partners, wait wayyyyyyyyyyyyyyyyyyyyy too long, until it's too late
before taking immediate ACTION to reverse, REBRAND, REINVENT,
REDIRECT their bar to turn it around???????????????????????
This entire
situation is truly heart breaking, but totally avoidable.
Instead of
"reading my articles on and off for months" you really should of
contacted me quite some time ago. Your in a NO WIN Situation, no
business, no finances, ,no fresh format, no advertising ability, no
FUTURE. I wish you "THE BEST" in whatever endeavor you move on to,
but to stay in this nightmare any longer is nothing but more
emotional, physical and mental suffering that you just do not need.
TINA'S
RESPONSE: Thank you so much for your honesty! You are the first
person who hasn't tried to blow smoke up my rear and convince me to
stay in it! Thank you! Tina.
I HOPE SHE
QUITS AND THE PLACE CLOSES DOWN, BECAUSE WHAT IT NEEDS IS A MAJOR
OUTSIDE, INSIDE AND OPERATIONAL MAKE OVER ( NAME CHANGE IS A GIVEN)
==============================================
ANOTHER
GENERAL MANAGER WHO NEEDS MAJOR HELP
"Hi Rich, I
have been in the business for over 25 years, now I am a General
Manager of a Club that holds 300, but had a previous "GM"who let
club promoters run the nights, allowed under age girls in and to
drink, and basically ran the club into the ground. I have been here
for 8 weeks and am trying to bring the Club back to life without any
"FUN" or "WOW FACTORS", just basically doing what I thought would
work and hasn't.
I am hiring a
company to provide "GO GO DANCERS" and bringing in local bands, I
thought I would charge a minor cover charge for the bands, what do
you think"?
MY COMMENTS:
Booking the same local bands as I
always say, that play everywhere in your area, with the same songs,
the same clothing, and who drink onstage is costing you thousands of
dollars in lost revenue. Charging a minor cover charge is not
generating enough cash to even pay the band, a Cover Charge is
suppose to cover the cost of the band, never as I have said over
1000x should the bar bear the burden of the band.
You should
never book the same boring, stale, usual song set, predictable
performance bands.
Why are you
paying a company to supply "GO GO" Dancers, instead of simply
letting your female customers dance, energize & entertain your
Crowd, so that you feature "Dance Floor Fun"? Why, Why are you
paying girls to "GO GO" Dance? Why are you still running radio
spots, when nobody is coming in.? Why are you presenting male
reviews instead of the only Premier Male Review worth hosting? Why
do you have no "FUN" and no "WOW", yet since your Club has a
horrible reputation, you do nothing to make a 360 degree
change? The
Club has a great atmosphere, just needs bodies, but this General
Manager instead of jumping at learning and listening to what needs
to be done, is more concerned with the soap opera of running a this
down and sinking club logistical wise, rather than placing the major
emphasis on The Promotion Priority Process.
This club is
ten minutes from a huge college, yet this GM has no desire to
REBRAND, REFORMAT, REFOCUS & REDIRECT it to being packed as it once
was, a long time ago. Contact
RichUnger@promotingnightclubs.com or
Call Rich @ 941-921-7027 please no club promoters.
BEER SALES
FLAT, EXCEPT FOR "CRAFT BNEERS" THE bright
spot was the growth of craft beers such as those from Sweetwater
Brewing Co., Terrapin Beer Co. and other small brewers. Craft beer
sales grew 7.2 percent by volume and 10.3 percent in dollars last
year, bolstered by more shelf space in grocery stores and the
popularity of their seasonal styles.
``What we're hearing on the anecdotal side is things are at least
as good for the craft guys as they were last year, and better in
some cases,'' said the, director of the Colorado-based Brewers
Association. ``What still works are things that immerse a brewery
in the community: sponsoring local events and hiring people.'' I
have always stressed to beer distributors that you can't push
brands on this "GENERATION", that their Father's Generation were
loyal to. You have to roll out unique, creative, "Craft Beers"
that the very in tune new beer drinker can relate to and develop a
taste for.
THE BIG PLAYERS: Both "InBev" and "MillerCoors" blame high
unemployment among young men, for driving down sales, but I don't
buy that pull on the draft. I have never seen such weak marketing,
such lost ad campaigns, such lack of Promotions, while "BEER PONG"
is no longer supported by either of the two Beer Giants, bars
continue to ignore the risks, the lack of regard for customers,
and still bring "BEER PONG" to their bars. Then they wonder why
they attract the wrong crowd? Keep in mind, The Big brewers
arguably brought some of the sales declines on themselves by
raising prices as consumers looked to save money. That contrasts
with prices for wine and spirits, which are flat or down.Why Beer
"SUITS" in their executive offices chose to raise prices when Wine
and Spirits Distributors left prices as they were defies common
sense? While profits may be up volume sales are down. Just what
People want is to find their formerly fave beer price per six
pack, per twelve pack rise as their disposable income fall. This
is the ideal time for "CRAFT BEERS" to expand their niche and
simply find new BFF by offering their beers with aggressive,
relentless fresh new marketing campaigns. In the best of times, d
be serious trouble, since American drinkers consume it by the
hundreds of millions of cases every year. Three of the top four
beer brands sold in the United States are light beers, and those
brands -- Bud Light, Miller Lite and Coors Light -- account for
more than a third of the industry's sales.But as I said young
adult drinkers' reluctance to drink their ``father's beer,'' are
migrating to cheaper beers. The advertising of marketing of all
major brands has been weak and failed to connect with the current
younger beer drinker. The on premise Promotions are hideous and
the off premise concepts never have an traction.
________________________________________________/
ATTENTION
BARS, CLUBS, RESTAURANTS AFFECTED BY THE OIL SPILL:
DO NOT, I
REPEAT DO NOT LET "BP" SLIDE WITHOUT COMPENSATING YOU FOR YOUR
LOST BUSINESS. GATHER UP ALL YOUR LAST YEAR LIQUOR & BEER &
WINE INVOICES, FOOD INVOICES, PAYROLL RECORDS, AND PROVIDE THEM
ALONG WITH YOUR CLAIM FORMS AND YOUR SIMILIAR INVOICES FOR THE
SAME INVOICES AND PAYROLL RECORDS FOR THIS YEAR, TO SHOW THE HUGE,
SIGNIFICANT LOSS OF REVENUE YOU SUFFERED THROUGH SINCE THIS SPILL
BEGAN. FROM FLORIDA TO ALABAMA, FROM MISSIPPII TO LOUISANA, EVERY
FOOD AND BEVERAGE AND JUST BEVERAGE ESTABLISHMENT SHOULD SUBMIT
THESE DOCUMENTS SO THAT MR. KENNETH FEINBERG CAN REVIEW YOUR CLAIM
AND AUTHORIZE YOUR COMPENSATION. GO TO THE BP CLAIM SITE, CONTACT
KENNETH FEINBERG DIRECTLY, DO NOT STOP, BE RELENTLESS AND DEMAND
YOU BE REIMBURSED. EMAIL HIM @
kfeinberg@feinbergrozen.com
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CHILI'S BIG
MOUTH BURGERS, A GOOD START BUT NEEDS MODIFYING:
A. They are
priced too high
$8, $9, $10
for a "BIG MOUTH BURGER" is just priced too high.
B. They have
no "VEGGIE" Burgers
C. They have
no low sodium, low fat Burgers
D. They have
no Gluten free Rolls
E. Whole
Wheat, instead of White Flour Rolls
F. They have
no Low Calorie Burgers featured
Chili's still
has the calories are king mentality
Nowhere in
their TV Roll Out of "THE BIG MOUTH BURGERS" is there even a mention
of any of the above?
The Corporate
Suits still have that "Bigger is Better" Mentality.
After being
skewered on "The Today Show" for dishes loaded with thousands of
calories, they still don't get it.
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