By RichUnger@promotingnightclubs.com

    How can you NOT take full advantage of "LADY GAGA" and bring the "FUN" to your bar, and the "WOW" to your club? There are so many diverse Fashion/Music/Culture/Food/Liquor/Trends that give every bar Owner, every club Owner Night after Night of cutting edge, first in the area, never before hosted "FUN" and "WOW". It's so "HOT" out there, why isn't your bar or club so "COOOOOOOOL"? Take "LADY GAGA", with over 10 million on her Face Book she is "HOT", "HOT", "HOT", and you are doing nothing to capitalize on her. I have created 3 "LADY GAGA" Events that are wall to wall packed Nights. It's so easy. Every bar that wants to surge this Summer needs the "FUN", every club that wants to be wall to wall this Summer needs the "WOW". It's a financial imperative. Your giving your drinks away and patrons are STILL NOT coming in. Your letting everyone in free, and clubbers are STILL NOT walking through your doors. How can just sit there and not make this a teachable moment when you say "I NEED FUN", and you say " I NEED WOW"? Why do you continue to listen to radio salespeople who could care less, as long as you buy more 30 second wasted spots, and liquor salespeople who only want you to order more of what you don't sell? Email RichUnger@promotingnightclubs.com Tell Rich your Tale. Or Call Rich @ 941-921-7027, but he prefers emails, they are always more from the heart and mind.

WHY DO DJs WANT TO BE CLUB PROMOTERS?

   Every week another five to ten DJs, email me who wants to step out from behind the wheels of steel and enter the Club Promoter Wannabe Fray. Why? Every Club DJ should first subscribe to "DJ TIMES" the Premier Publication for all DJs. Jim Tremayne it's Editor is superb at inserting content that is vital to every DJ from those spinning at private functions to those in club booths. You should of taken the "GROOVE CRUISE" from August 5th to August 9th on the "CARNIVAL GLORY", with 20 of the Top DJs in the World. You should also make plans to attend both "THE DJ EXPO", August 16th-19th in Atlantic City, and "America's Best DJ" EVENT in a City near you. Now as for being a club promoter, my strong suggestion is create your own mixes, you own your signature style, you fine tune being a dynamic DJ, you learn not just how to mix, spin, sample, produce, but also develop mic personality, and a fashion statement. Because use the "Swedish House Mafia" as a ideal example of collaboration, creativity and collective ACCOMPLISHMENT. I am a firm believer in "Truss Tables" and not DJ Booths, I am a strong advocate of "Inter-Active DJs" and not just someone standing behind their tables, spinning, without getting out and mixing it up with your crowd. So leave the Promotions to the PROS, not to any club promoter, they are hardly on that level. I refer to Promotions Managers, Creative Owners. I just had a flashback, to when I use to hire my DJs straight from skating rings, for real, they were young, willing to please, totally open to learning, and had no ego or arrogance that they were indispensable. I would take them, mold them, make them into self confident, high energy own identity, style, and trademark mixes. Suggest a fashion direction, hand them a wireless mic, push them out of the booth, and on to the dance floor. They went from the farm league to the "Majors" in a matter of months. I have a very simple Credo, when it comes to bar and club DJs, if the place is packed and the dance floor is slammed, then the DJ is at the top of his game, but if the place is packed and dance floor so so, the DJ has a major disconnect. Most Patrons do not walk into a bar or club and look to see who is spinning, they walk in and listen to what's being spun. That is the determining beat if they stay or go. In my huge Club in Clearwater years ago, I spun a few nights, and it was a blast, fill the dance floor, keep them on the dance floor, then empty them off to cool down, order drinks & light fare, and bring them back energized. Once Again, remember club promoters are a dime a dozen, but dynamic DJs are a select group of Pure VINYL or CD or both spinning "STAND OUTS"............................... Email RichUnger@promotingnightclubs.com let him know your "DJ ADVENTURES or MISADVENTURES or call Rich@941-921-7027 but he prefers emails. The Phone takes too long to spin the chat...............       

VEGAS CLUB SWINGS OUT OF BIZ ON THE VINE

   Maybe it's just me, but perhaps clubs like "Rum Jungle" could have attracted more people if they played something other than hip hop constantly. That gets REALLY boring, really quick, you can't sing along or hardly dance to it. As a matter of fact, you can't really hear it at all. DJs crank it so loud, that it becomes just noise, that you automatically tune out and all you can feel is the bass. Which with the way most artists sample songs now, just constantly gets recycled  from  one song to another. Certainly trends in music and society change, but it seems that the newest dance clubs actually have talented DJs who don't just know to play actual "DANCE MUSIC", everyone, I said EVERYONE will like. But also know how to set their sound systems up to that you can actually hear it. People absorb sound, if a club is empty or half full, a DJ should realize the volume needs to meet the partial filled club, half filled club or packed wall to wall club. "Rum Jungle" like many of the fallen clubs  and bars of Vegas past, all seem to have failed to understand this. Simply placing some no talent in the DJ Booth who doesn't  know anything other than to crank the volume and bass up, while playing 20 different mixes of the same song, every night is NOT enduring the customers. Eminem can sell over 740,000 copies of his new CD, but that does not mean it will pack a dance floor on a Friday Night with hot females who want to dance till they can't, it won't. That is not his objective nor his music's challenge. I am the BEACON to "THE FUN" and "THE WOW FACTORS". I will tell you straight up, your bar, your club, your sports bar, your lounge, your restaurant with a night life room need to be "COOLER" and "HIP" beyond any other competing venue in your area. Either your at the top of your GAME or your not even in the game. Bye Bye "RUM JUNGE", hopefully, you will RETURN, REBRANDED, REINVENTED, REFORMATTED ( with a new prospective on your DJ & what he spins & at what volume level) and ready to recoup your customers, who have flocked to every other hot spot in Vegas.

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                          THE RICHIE SUMMER "PASSION COLADA

 SUMMER IS A TIME FOR COOL, ICE SMOOTH SENSUAL DRINKS: Combine ice, passion fruit juice, cream of coconut and 151 rum in a blender, blend until smooth. Passion fruit juice turns a Pina Colada into something "SPECIAL", Two Cups Ice, One Cup Passion Fruit Juice, 1/4 cup of Coconut and 3 ounces of 151 rum. SERVE ONLY TO COUPLES WITH A DESIGNATED   DRIVER.----------------------------------------------------------

             REDUCING COSTS, INCREASING CASH FLOW

The most important steps you should take right now regarding your overhead vs your revenue, is reviewing every single aspect of your expenses.

PAYROLL: IF YOU ATTRACTED A BETTER  QUALITY CUSTOMER, YOU WOULD NOT NEED ALL THE "HOSTS" YOU HAVE FOR SECURITY. IT IS THE DOMINO EFFECT, BRING IN WOMEN, WOMEN, WOMEN AND MALE SPENDERS. SAVE PAYROLL, INCREASE INCOME. TAKE A LONG HARD LOOK AT ALL YOUR EMPLOYEES, THOSE THAT ARE NOT 100% DEDICATED, COMMITTED AND PROVIDING THE BEST CUSTOMER SERVICE THEY CAN, NEED TO GO BYE BYE. ASSIGN MORE DUTIES TO LESS EMPLOYEES, THAT'S RIGHT, NO LONGER CAN EMPLOYEES WHO JUST DID ONE SPECIFIC JOB BE INEXPENDABLE. THESE CHALLENGING TIMES CALL FOR "PIVOT PERSONNEL" PEOPLE WHO CAN DO MORE THAN ONE BAR RESPONSIBILITY. FOR EXAMPLE, YOUR DJ NEEDS TO BE ABLE TO ALSO JUMP IN AND DO WHATEVER IT TAKES TO INSURE A SMOOTH RUNNING FORMAT. YOUR BARTENDERS NEED TO BE WILLING TO CLEAN, TO EXPEDITE, TO HOST. FORGET THE FALSE PROMISES OF "YOU CAN COUNT ON ME", AND LET THESE EMPLOYED, SHOW YOU FIRST HAND THEIR "DO WHAT IT TAKES" TO MAKE YOUR BAR #1. YOUR GENERAL MANAGER HAD BETTER BE PREPARED TO SHIFT GEARS, SPIN MUSIC, MIX DRINKS, OTHERWISE YOU DO NOT NEED A BABYSITTER, WHOM YOU CAN TRUST. YOUR HIRING THE WRONG PEOPLE BY USING CRAIGSLIST, EVERYTIME YOU NEED A POSITION FILLED. I SEE THE SAME ESTABLISHMENTS EVERY OTHER WEEK OFFERING THE SAME JOBS OVER AND OVER. SO DOES EVERYONE ELSE LOOKING FOR A JOB IN THE FOOD AND BEVERAGE INDUSTRY IN YOUR COMMUNITY.

MARKETING AND ADVERTISING: I CANNOT EXPLAIN WHY OWNERS WASTE SO MUCH MONEY WEEKLY ON ALTERNATIVE NEWSPAPERS, ONE NEW OWNER REMODELING AND RENOVATING, PUT IN THEIR AD, "NEW PAVED PARKING LOT", WHAT DOES ANYONE WHO WANTS TO DINE, DRINK, PARTY AND PLAY CARE ABOUT YOUR PARKING LOT? YET, OWNERS CONTINUE TO RUN INSTUTIONAL ADS, THE BASICS OF YOUR NAME, ADDRESS, NIGHTS AND HOURS OPEN, ALONG WITH A SLOGAN, ONCE AGAIN WASTING MONEY, THE DAYS OF BASIC BORING PRINT ADS ARE OVER. THE DAYS OF RUNNING RADIO SPOTS AND EXPECTING SPONTANEOUS RESULTS ARE GONE, RADIO NO LONGER HAS THAT POWER. FLYERS, ANY OWNER USING FLYERS RIGHT NOW NEEDS A MAJOR MENTAL EXAM. THE KEY FORMULA IS FOR EVERY $1 YOU SPEND ON REACHING OUT TO YOUR SPECIFIC MARKET, YOU SHOULD GENERATE $10 IN REVENUE. WHEN WAS THE LAST TIME ONE OF THESE HOT SHOT ADVERTISING SALES PEOPLE EVEN SPENT A $1 IN YOUR BAR OR CLUB? WHEN WAS THE LAST NIGHT THEY BROUGHT IN A PARTY OF FOUR OR SIX OR EIGHT OR TEN PEOPLE WITH THEM?

OVERHEAD: FROM YOUR ELECTRIC BILL, TO YOUR GARBAGE BILL, FROM YOUR RENT, TO YOUR INSURANCE, FROM YOUR BURGLAR ALARM TO YOUR CUSTODIAL SERVICE, FROM YOUR BAR SUPPLIES TO YOUR BMI AND ASCAP FEES, FROM YOUR OUTSIDE MAINTANCE TO YOUR REST ROOMS, CUT DOWN ON EXPENSES, USE INDEPENDENTS WHO CAN GET THE WORK DONE WITHOUT DEALING WITH COMPANIES, CONTACT YOUR LANDLORD ABOUT A REDUCTION IN RENT, WHAT GOOD IS AN EMPTY SPACE NOT PRODUCING ANY INCOME? SHOP YOUR INSURANCE AROUND, RAISE YOUR DEDUCTIBLE TO LOWER YOUR PREMIUMS, CONTACT BMI AND ASCAP ABOUT REDUCTIONS IN YOUR LICENSING COSTS, HAVE YOUR BAR BACKS CLEAN THE BAR INSTEAD OF OUTSIDE CLEANING SERVICES, JUSTIFY EVERY EXPENDITURE YOU HAVE. BURNT OUT LIGHTS AND SIGNS COST YOU MORE THAN REPLACING BULBS AND FIXING NEONS. STOP CARRYING BEERS, LIQUORS AND WINE, THAT NOBODY IS ORDERING. ASK YOUR LIQUOR DISTRIBUTORS FOR NAPKINS, STIR STICKS, STRAWS, DRINK AND BEER COASTERS, EVEN UMBRELLAS, AS WELL AS BANNERS, SIGNS, AND IN HOUSE MARKETING THAT DOES NOT ALWAYS HAVE A BEER OR DRINK SPECIAL ON IT. IF RED BULL WON'T PROVIDE SUPPORT ASK THEM TO LEAVE AND CONTACT ROCKSTAR. IT'S QUID PRO QUO TIME, YOU DO FOR THEM, THEY DO FOR YOU.

PROMOTIONS: LIVE MUSIC, DJS, CONTESTS, EVENTS, THEMES, PARTIES STOP RELYING ON OLD OUTDATED CONCEPTS, STOP BRINGING IN THE SAME BANDS THAT DO NOT DRAW ENOUGH PATRONS, STOP USING DJS WHO PLAY VULGAR MUSIC AND TALK OBSCENE OVER THE MIC, AND DRESS LIKE SLOBS, REBRAND, REINVENT, REFORMAT, THAT IS WHAT IS GOING TO REINVIGORATE YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR LOUNGE.

QUALITY OF PATRONS: CLEAN OUT THE SLOBS, LOSERS AND TROUBLEMAKERS. STOP LETTING IN PROBLEMATIC PEOPLE, WHO DON'T TIP, WHO DON'T SPEND, WHO USE THE F BOMB OVER AND OVER WHO HASSLE YOUR FEMALE STAFF AND CUSTOMERS, DEMAND QUALITY CUSTOMERS, WHO DRESS ACCORDINGLY AND ACT WITH STYLE, NOT TRASH. FOCUS ON ATTRACTING WOMEN, WOMEN, AND MORE HOT WOMEN AS WELL AS MEN WHO SPEND. STOP BEING SO CUSTOMER CRAZY, THAT YOU LET ANYONE IN, STOP LETTING IN MINORS JUST TO COLLECT THEIR COVER CHARGE, THEN WORRY ABOUT THEM OBTAINING A DRINK ALL NIGHT ILLEGALLY. STOP LOWERING YOUR DRESS CODE, YOUR CIVILITY, YOUR ENTIRE IMAGE, JUST TO PUT PEOPLE IN YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR LOUNGE. OPEN YOUR ESTABLMENT TO A FAR MORE DIVERSE CROWD AND DON'T PAINT YOUR PLACE INTO A CORNER KNOWN FOR JUST ONE RACE OF PEOPLE OR ONE TYPE. UNDER NO CIRCUMSTANCES LET ANY NEGATIVE TYPES IN.

NEW AVENUES OF INCOME: START CREATING FAR MORE AVENUES OF CASH FLOW, NOT JUST FROM THE BAR, NOT JUST FROM GAMES, NOT JUST FROM BOTTLE SERVICE, IF YOU EVEN STILL OFFER IT, NOT JUST FROM THE BASICS, BUT WITH A THOUGHT OUT PROCESS THAT INCLUDES A COVER CHARGE, FOOD SERVICE AND ADDITIONAL STREAMS OF REVENUE FROM WITHIN YOUR ESTABLISHMENT. REMEMBER MOST PATRONS WHO SPEND TIME AT YOUR BAR, ARE CRAVING SOMETHING FAR MORE THAN POPCORN, PEANUTS OR TRAIL MIX. YOUR PATRONS WILL PAY, BUT YOU HAVE TO PRESENT "BAR BITES" THAT ARE JUST RIGHT. ASK RICHUNGER@PROMOTINGNIGHTCLUBS.COM

HAVE A QUESTION, CONCERN, COMMENT? JUST EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027 BUT HE PREFERS EMAILS, PHONE CALLS TAKE WAY TOO LONG.

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TO ALL CASUAL DINING AND UPSCALE EATERIES: WEARY OF GOURMET BURGERS, BORED BY BURRITOS, THE NEW HOT DISH IS "QUICK PASTA". FOCUS ON ORGANIC AND LOCALLY SOURCED INGREDIDENTS, INCLUDING WHOLE GRAIN AND GLUTEN FREE OPTIONS. IT'S ALL ABOUT SIMPLE, EXCITING, INEXPENSIVE MEALS. JUMP ON THE "SSAM OR WRAPPED FOODS" AS ANOTHER FRESH NEW OFFERING. "SSAM" IS A KOREAN WORD FOR FOOD THAT IS WARPPED, OFTEN IN LETTUCE. THINK HEALTHY, THINK SMALLER DISH, THINK FAR LESS EXPENSIVE ITEMS THAT ARE BRAND NEW ON YOUR MENU. WANT TO REBRAND YOUR MENU, SURE EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

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WHY AREN'T CHILI'S, TGIF, AND EVERY OTHER RESTAURANT THAT SERVES NACHOS, OR SALSA OR REFRIED BEANS DIPS OR ANY MEXICAN DISH THAT REQUIRES CHIPS, WHY NOT SERVE "XOXHITL" TOTOPOS DE MAIZ CHIPS?  THEY HAVE NO SALT, NO PRESERVATIVES, NO CHOLESTEROL, NO TRANS FAT, NO GULTEN, NO GMO AND ARE THE MOST AWESOME TASTING, CRISPY AND DELICIOUS CHIPS ANY RESTAURANT, CHAIN OR INDEPENDENT CAN SERVE. THEY HAVE NONE OF THE BAD FOR YOU INGREDIDENTS AND ALL  NATURAL AND WITH THE BEST IN TASTE, CRISPYNESS AND NUTRION. I CHALLENGE ANY RESTAURANT TO MATCH THESE HEALTHY, GREAT TASTING NO SALT, LESS CALORIE CHIPS? BRING ALL COMERS ON.