REBRAND YOUR BAR

WWHY YOU DO NOT NEED CLUB PROMOTERS

By RichUnger@promotingnightclubs.com

This past Month I must of received over two dozen emails/phone calls from Bar & Club Owners all over the USA asking me " Please do you know of any Club Promoters in my area".

My Answer was May I ask Why:

1. You want to give up your cover charge as a source of cash flow and hand it to a perfect stranger?

2. You want to give a % of your bar sales to a perfect stranger?

3. You want to entrust your image and atmosphere to a perfect stranger?

4. You want an unknown dj to spin at your venue, who is a perfect stranger?

5. You want people on your door, who are perfect strangers?

6. You want to give all this power over your venue to a perfect stranger?

7. You want to let in a list of Guests, you have no clue who they are, submitted to you at the last minute by a perfect stranger?

8. You want to extend a "COMP BAR TAB" to a perfect stranger?

9. You want to let cheesy flyers distributed that you have no control over their

content by a perfect stranger?

9a You want anyone dressed in any kind of slob clothing to be in your bar or club?

9b. You want some stranger to be responsible for paying the sales tax on the money he takes from your bar or club?

10. You are that desperate for business, that you don't care who comes in to your

venue, attracted by a perfect stranger?

Most of these Owners hung up on me or ignored my emails ( rolling on the floor laughing) when I asked them these ten questions.

I mean when confronted with logic and common sense, they had no response.

Only two replied and said honestly "I don't know what else to do".

Email RichUnger@promotingnightclubs.com or call Rich @ 941-921-7027

PLEASE NO CLUB PROMOTERS, DO NOT CONTACT ME, I have

spoken to many of you, there is nothing more to say. Just had a Club Owner call to tell me, he is devastated , a club promoter said all the right things, promised him a packed club, and instead he has the worse crowd, nothing but police called over and over, no spending, no tipping and he is in total despair for his decision, which almost cost him, his entire business.

_____________________________________________________________________________________/

WORD FOR WORD FROM A LONG TERM CLUB OPERATOR & INSIDER:

Hi Rich,

           I was just doing a web search and noticed your web site, and could not stop reading.

ARE WE TWINS THAT WERE SEPARATED AT BIRTH?

I stayed up all night reading your entire site. Every  single Article, you have written.

It made me angry, it made me laugh out loud. and it reminded me of why I sold my club in 1994,

after having three truly excellent profitable years.

Please tell me WHY, WHY, WHY do  Nightclub Owners

 Hire EXCELLENT Managers from large chains and franchises ( ideal for fundamental operations) but expect

that they are capable of marketing, but were HIRED by the former, BECAUSE their HR People

know how to look for people WHO CAN'T think for themselves?

( So they won't be unhappy about top level refusal of their ideas and

end up stealing out of resentment)

Hire Staff, especially  managers or DJs who worked at the club across town until it went bankrupt?

Hire people with big tattoos and facial piercing's ( and I'm talking about  THE

GIRLS) and FULL WELL KNOWING that their friends will come to the club

and then wonder why their crowds are violent and don't spend? Whine and Complain that *people here

are cheap* and yet won't spend a dime ( NOTHING) on a REAL Promo?

And my favorite part,  Wait until they are a WEEK AWAY  from closure

before they starting looking on the Internet and ( IF THEY ARE EVEN SMART

ENOUGH TO DO *THAT*) and expect us to fix their problem *THIS WEEK*

but put up resistance to half our suggestions? We know what they need to

avoid the typical cycle, I could go on and on, but the point is this: I agree with

95% of everything you've written. 80% of it I already knew,  but it was nice

to see someone else express the same ideas. But on 20% you have opened my eyes to new tactical

event ideas. I am good at long strategy, poor at short tactics. You are by

what I see on your Site,THE KING of tactical event promotions and product

brand promotions. I have seen * one trick ponies* * one hit wonders* and more

posers then I care to mention.

You are  the real deal, You are a HUNTER- A TRUE VICTOR!

Chris

_____________________________________________________________________/ Thank You for the kind words Chris, coming from such a respected club insider, I truly

appreciate your frank, honest and open remarks.

SAID BY OWNERS WAY TOO MANY TIMES:

"MY BAR IS DEAD, NOBODY IS INTERESTED IN ANY NIGHTS WE OFFER ANYTHING"

I must disagree with that comment.

It's not that nobody is interested, it's just that what your offering, most potential customers have already done, seen, been part of and you are still

stuck in the "PROMOTIONS PANIC".

You are trying too hard to copy and duplicate another bar's success with your total failure, so you lower drink prices in the hopes that somebody, anybody will respond. Giving away the bar never ever attracts the demographics you want.

While it may fill your bar with people, what good is having a full room with patrons drinking for free, two for one, for $1 a well drink or draft, I just saw an ad for a bar in Bradenton, Florida with drinks 25 cents for everyone until someone had to relieve themselves in the bathroom.

Why not just give everyone their own bottle and after the first person passes out, the night is over, I mean how totally moronic.

Disagree? Email RIchUnger@promotingnightclubs.com or Call Rich @ 941-921-7027

____/

WHAT DO PROMOTIONS MATTER TO YOUR RESTAURANT, WHEN YOUR BAR TAKES OVER?

WHAT DO PROMOTIONS MATTER TO YOUR SPORTS BAR, WHEN THE GAME IS OVER?

WHAT DO PROMOTIONS MATTER TO YOUR BAR, WHEN YOU ARE STUCK IN "OPEN MIC", "KARAOKE", "TEXAS HOLD EM", "BILLIARDS" & "DARTS"?

WHAT DO PROMOTIONS MATTER, WHEN YOUR NIGHTCLUB HAS A PACKED WEEK NIGHT ON LADIES NIGHT, GIVING LADIES FREE DRINKS FOR TWO HOURS?

WHAT DO PROMOTIONS MATTER TO YOUR LOUNGE, WHEN YOU ARE CATERING TO A SOPHISTICATED CROWD?

ANSWER:

PROMOTIONS ARE THE "GENERATOR", YOU'VE GOT TO KEEP YOUR CURRENT CUSTOMERS INTERESTED, WHILE TRYING TO LURE NEW CUSTOMERS, ESPECIALLY AND MOST IMPORTANT WOMEN, WOMEN AND MORE WOMEN.

WHAT BETTER WAY TO DO THAT THAN HOSTING "THE FUN" AND "THE WOW FACTORS".

A BUILDER IS TAKING OVER A WORN OUT, LOCAL DIVE BAR, HE IS SPENDING WAY TOO MUCH MONEY REMODELING/RENOVATING.

HIS WIFE IS IN CHARGE, AND UNFORTUNATELY HAS NO CLUE.

SHE IS STILL THINKING FROM 15 YEARS AGO IN THE INDUSTRY, JUST BECAUSE YOU PUT A NEW FACE ON AN OLD PLACE DOES NOT EQUATE INTO BEING PACKED.

THERE IS NO FASTER WAY TO TURN AROUND A SLOW NIGHT, TO BRING IN WOMEN, TO PUT A NEW IMAGE ON YOUR ESTABLISHMENT THAN TO FORGET THE CHEAP DRINKS, THE BOTTOMLESS BEER NIGHTS, AND CREATE AN ENDLESS FORMAT OF "FUN", "FUN" AND MORE "FUN".

SOME OWNERS HAVE NO CLUE, THEY ARE NOT CREATIVE, THEY ARE NOT ORIGINATORS, THEY ARE DUPLICATORS OF WHAT EVERY OTHER PLACE AROUND THEM IS DOING.

YOU DO NOT REACT, YOU COUNTERACT.

THE BOTTOM LINE IS YOU GET WHAT YOU PAY FOR, HOW YOU CAN GIVE AWAY THE BAR AND THINK YOUR DOING WELL, WHEN YOUR NOT MAKING ANY MONEY DEFIES REALISTIC

RESULTS.

DON'T ASK A BARTENDER OR A DJ TO BE YOUR PROMOTIONS MANAGER, WHAT IS THEIR EXPERIENCE, MIXING DRINKS, SPINNING MUSIC?

YOU ALREADY FOLLOWED THE ADVICE OF SO MANY WHO KNEW SO LITTLE, AND LOOK WHERE YOU ARE NOW?

WHY WAIT UNTIL YOUR REVENUE AND PATRON COUNTS GO WAY DOWN, THE MOMENT, THE FIRST NIGHT YOU SEE A DECLINE IS THE TIME.

YOU HAVE TO SHOW THE SKILL, STAMINA AND STRATEGIES TO GO THE DISTANCE.

I HEAR FROM OWNERS WHO WANT INSTANT RESULTS, WHEN THEY WAITED ALMOST A YEAR TO RESPOND TO THEIR RAPID LOSS OF CUSTOMERS.

I HAVE NEVER HEARD FROM SO MANY CLUB OWNERS IN LONDON WHO ARE LOST, I MEAN HAVE NO MINDSET, HOW TO PACK THEIR CLUBS WITHOUT GIVING EVERYTHING AWAY.

AND EVEN THEN THEY HAVE NO FINANCIAL ABILITY TO MEET THEIR OVERHEAD OR FIXED EXPENSES.

JUST BECAUSE A BAR IS PACKED ON $1 DRINK NIGHT, WHERE DO YOU THINK THAT BAR IS MAKING $ FROM?

WHAT KIND OF CROWD DO YOU THINK THAT BAR IS DRAWING?

WHAT KIND OF TIPS DO YOU THINK THE BAR STAFF ARE TAKING HOME?

LET ME MAKE THIS AS CRYSTAL CLEAR AS I CAN "THE HIGHEST MARGINS IN YOUR FOOD AND BEVERAGE OPERATION ARE BEHIND THE BAR".

STOP, STOP DENYING YOUR BAR, YOUR SPORTS BAR, YOUR NIGHTCLUB, YOUR BEACH BAR, YOUR ON THE WATER LOUNGE, YOUR RESTAURANT AT NIGHT THAT BECOMES A BAR, STOP LOSING YOUR PROFITS by "SHOCK SELLING", meaning

lowering your prices so low, to simply bring bodies in.

Aren't you FRUSTRATED, DISGUSTED, ANGRY,

and DEPRESSED?

THEN bring on "THE FUN" and "THE WOW FACTORS" NOW.

Do you use frozen drink machines?

Is your drink fruit fresh?

Are your glasses shining clean?

Do you require your bartenders dress in proper attire?

Are your bottles clean and minus the dust that settles on them?

Do your bar stools and bar top glow?

Tell RichUnger@promotingnightclubs.com what your bar is facing, emails are welcome, phone calls are fine, but tie up way too much time, call Rich @

941-921-7027

__________________________/

AS A BAR OWNER, A SPORTS BAR OWNER, A NIGHTCLUB OWNER, A BEACH BAR OWNER, A RESTAURANT WITH NIGHT LIFE OWNER, AN ULTRA LOUNGE OWNER, DO YOU KNOW ABOUT

PUBLIC RELATIONS?

COMMUNITY RELATIONS?

GENERATING PUBLICITY?

GORILLA MARKETING?

IMPLEMENTING MEDIA BUYS?

CREATING UNIQUE ADVERTISING?

MAXIMIZE CUTTING EDGE REACH?

How many "ADDY AWARDS" have you won?

Did you ever stop to think that maybe, just maybe

you need to turn to "SUPER SMART", "EXTREME EXPERTISE", "FRESH FACES", to REINVENT your bar, your club, your sports bar, your lounge?

Do you know how many women and what age they are, that you are targeting with your advertising?

Do you know what demographics you are looking to entice and excite to enter your front doors?

Do you know for every $1 you spend attract patrons, you should generate $10 back?

Do you just go through the motions with no logic, no plan, no consistency, no energy with regard to your

spending on what you consider to be proven methods of media?

Hey, ask RichUnger@promotingnightclubs.com what he thinks of your current marketing tools?

Or call Rich @ 941-921-7027

ARE YOU PROTACTIVE OR REACTIVE?

___________/

There are so many avenues of income that you are missing out on, not taking advantage of, that you don't even know exist.

You simply are so dependent upon your bar revenue, that you can't see beyond the drinks for the additional cash links.

Quite often the biggest expense a bar has is the back of the house = the kitchen.

You should be generating thousands of dollars in food sales without a full service kitchen.

You should never ever put the added expense of live entertainment solely on the bar.

You should never place basic, boring ads that have no power points that will bring in new faces from other places.

To many Owners it's as if they are in a time warp, not understanding nor comprehending today's industry.

When Owners don't have open minds, they end up with closed bars.

This industry moves at the speed of the pour, and unless your prepared to listen, learn, lead, then you will continue to suffer slow, suddenly dead nights.

It's now July, your in the heat of Summer, what fresh new "FUN" and "WOW" are you going to create wall to wall Women, Women and Spenders Nights with?

Please run them by RichUnger@promotingnightclubs.com or call Rich @ 941-921-7027, but he prefers emails, they allow you to provide more detail and insight.

HAPPY BIRTHDAY AMERICA