SPRING BREAK 2010 BE IN IT TO WIN
IT
By
RichUnger@promotingnightclubs.com
JUST a short few years ago, for "SPRING BREAK", when bars
and clubs were looking to get the most bang for their buck, the basic
questions were simple, how much can we spend on radio, and which of
the old reliables, flyers, newspaper ads, get the rest?
Today's cutting edge marketing mavens are still building
their Promo Plans and Advertising Arsenal, only now the old reliables
are the NO LONGER DEPENDABLES.
Radio listenership has declined by over 25%, listeners are
fed up with mass morning shows that are broadcast from one major
market to multiple markets with no local format, just an out of touch,
no connection, money saving negative reaction from local listeners,
total tune out.
This "SPRING BREAK" is a "FUN & WOW" Bar/Club takes all,
time of Year.
From Community College Breaks to South San Padre Island,
Panama City, Cancun, Florida Beaches, almost every locale of the US is
"SPRING BREAK BUCKS AREA"
Why ignore thousands of dollars in fresh cash flow?
Stand out from the "Dive Bars", let them cater to the drink
after drink, lewd, crude, rude crowd.
Stand above offering the same old year after year
lame games, contests, lousy flyers, losing drink specials which are
all OUT........................................
<______________________________________________________________________________>
SHE
HAS
CREATED SIX MAJOR BIKINI EVENTS FROM "PROJECT BIKINI", TO "BIKINI
WARS" WHICH WILL PACK ANY ANY FAMILY STYLE, ANY CASUAL, ANY
UPSCALE DINING/BAR, ANY BEACH FRONT OR POOL SIDE OR LAKE FRONT, OR
PATIO DECK OR BEER GARDEN BAR, CLUB, LOUNGE OR SPORTS BAR.
BECAUSE,AFTER SUPER
BOWL, IT'S SLOW.............
SO, LET DIANE C. TAKE
ANY NIGHT FROM WEDNESDAY TO SATURDAY AND DOUBLE, TRIPLE YOUR FOOD
AND BEVERAGE SALES, THE AMOUNT OF VERY HOT WOMEN YOU DRAW.
BUT DO IT WITH PANACHE,
DO IT WITH STYLE, DO IT SO THAT THE MOST BEAUTIFUL WOMEN IN YOUR
AREA, ARE ON YOUR RUNWAY OR YOUR STAGE.
GIVE EVERY FEMALE WHO
ENTERS YOUR EVENTS A FREE $75. BIKINI JUST FOR ENTERING, AND WATCH
HOW MANY BEAUTIFUL WOMEN COMPETE EACH WEEK.
DIANE C.SELLS YOU HER
$75 BIKINIS,MADE IN THE USA FOR JUST $18 EACH.
BUT, WHY NOT BE THE "HOT
SPOT" IN 2010 AND NOT THE "EMPTY PLACE AGAIN"? DON'T LET ANOTHER
COMPETING BAR DOWN THE ROAD DO IT,GIVE $75 BIKINIS TO EVERY YOUNG
LADY WHO ENTERS.
WHY? WHY LET "THEM" DO
IT, THIS YEAR?
TAKE THE NEW "FUN" AND
WHEN YOU ORDER 36 ASSORTED DIANE C. BIKINIS" IN ANY SIZE RANGE YOU
DESIRE, DIANE C. WILL PROVIDE YOU WITH YOUR FIRST EVENT PRIZE.
FREE.
THAT'S RIGHT, SHE WILL
GIVE YOU FREE OF CHARGE, A COMPLETE TRIP TO LAS VEGAS.
THE TRIP INCLUDES 1 FREE
ROUND TRIP AIRFARE TICKET TO AND FROM VEGAS.
PLUS THREE DAYS, TWO
NIGHTS HOTEL ACCOMMODATIONS, AT SUCH FANTASTIC RESORTS SUCH AS
CAESAR'S, FOR TWO PEOPLE.
NOW, YOU HAVE THE FREE
"DIANE C BIKINIS" TO OFFER YOUR ASPIRING MODELS, YOU HAVE THE LAS
VEGAS VACATION AS THE FIRST WEEK'S PRIZE TO LAUNCH YOUR EVENT, THIS
IS JUST WHAT YOU NEED, JUST WHAT YOU WERE LOOKING FOR, JUST WHAT
WILL GIVE YOUR BAR OR CLUB THE "EDGE" TO START 2010.
DIANE C.HAS LIMITED
VEGAS VACATIONS TO GIVE AWAY.
EMAIL
DIANEC@PROMOTINGNIGHTCLUBS.COM OR CALL DIANE C. AT 941-266-7869
AND LET HER PLAN, PRESENT AND PROVIDE YOU WITH EVERY SINGLE ASPECT
OF YOUR PREMIER BIKINI SPECTACULARS, OR FOR THOSE WHO HAVE NO
VISION,YOU CAN SAY,"I SHOULD OF CALLED DIANE C. AND FOLLOWED HER
"BEAUTIES N BIKINIS MODEL SEARCH" FORMAT.IT'S SIMPLE, SIX WEEKS OF
SIX DIFFERENT MODELS, SIX CONTESTANTS, SIX RUNWAY DIVAS, SIX CUTE
AND COOL, SIX FINE AND FOXY LADIES.
FOR ONCE FOLLOW LISTEN
TO A FORMER BIKINI MODEL, DESIGNER AND EVENT COORDINATOR. DIANE C.
HAS HAD FULL PAGE FEATURE STORIES WRITTEN ABOUT HER DESIGNING AND
BIKINI EVENTS.
FOLLOW HER FORMAT AND
NOT YOUR HAP HAZARD WAY OF PROMOTING.
LET YOUR BEER COMPANIES
AND LIQUOR VENDORS PAY FOR YOUR BIKINIS BY RECIPROCATING YOU WITH
FREE BEER OR LIQUOR OR FINANCIALLY.
THIS YEAR, DON'T
JOIN THE SCARED,BECOME ONE OF THE FEARED.
EMAIL
DIANEC@PROMOTINGNIGHTCLUBS.COM OR CALL DIANE C. @ 941-266-7869
THE BIKINI EVENT/ORDER COORDINATOR AND LET HER SPLASH YOUR AREA WITH
HER MOST BEAUTIFUL BIKINIS FOR YOUR FEMALE CUSTOMERS TO WEAR AND
KEEP, JUST, JUST FOR ENTERING YOUR DIVERSE, STYLISH, NO TRASH,ALL
CLASS SPRING BREAK BIKINI RUNWAY EVENTS WITH A LAS VEGAS GETAWAY AS
YOUR FIRST WEEK'S PRIZE, FREE.
IT DOESN'T GET ANY
EASIER THAN THIS....
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Success in the bar business
doesn't require
brilliance, just a long - term
"STRATEGY" and a "KEEN UNDERSTANDING" of your Market's Wants.
Do you have a long - term
"STRATEGY of PROMOTIONS, MARKETING, REBRANDING, RECALIBRATING, AND
REGROUPING?
Do you have a "KEEN
UNDERSTANDING" of your local market, and what the Public/Patrons
want that your not providing?
Without "The Buzz", "The Energy",
"The Excitement" you have a slowly fading away bar. Why so many
bars simply continue to offer the same lame specials, advertise in
the same ineffective ways, and then wonder why they are not doing
business?
I often ask myself, how can these
bars not see the "FUTURE" and what changes they MUST make to be part
of it?
When you walk into a bar or club
or even a sports bar and sense the lack of atmosphere, the missing
enticement, they are just going through the motions, often customers
will just walk out.
Why would you want to eat, drink,
or be somewhere the employees are miserable, the service is below
par, the presentation is unappealing, hundreds if not thousands of
food and beverage establishments will close this year, yes partly
because of the economy, but also due to their own lack of "FOCUS",
"CONSISTENCY", "HOSPITALITY", " FUN" and "WOW".
Everyone from the bartenders to
the servers, from the hostess to the back of the house, from the dj
or house band, to the manager, the owner all must be on the same
page with a commitment to "Superior Food/Beverage/Service/Fun/Wow.
When someone is not on the same
page and fully dedicated to this "Mantra", they need to go.
Why have unhappy, unwilling and
lazy people work in any capacity, when everyone else is giving their
"ALL"?
Call Rich Unger @ 941-921-7027
BMI, ASCAP, & CREDIT CARD
PROCESSING FEES, ALL CAN BE NEGOTIATED AND LOWERED.
Nothing is carved in stone,
when it comes to music licensing fees.
Yes of course BMI and ASCAP
want you to pay to play their artists music, but.................
they realize the Economic
Climate, they understand the struggle that many establishments are
facing, you don't simply give in and agree to their demands.
You haggle, you negotiate,
you exchange fee
amounts, you reach an
amicable and fair resolution so that you can continue to operate and
offer music, be it live or recorded.
What purpose does it serve
BMI and ASCAP to have establishments closing because they cannot
afford their fee schedules?
I have seen them wheel and
deal time after time.
The same is applicable to
Credit Card Processing Fees, to not accept "American Express"
because their transaction rates are too high, is absurd.
"American Express"
cardholders spend far more at food and beverage establishments, then
Visa or Master Card holders do.
This is a FACT.
From bank cards to check
cards to debit cards ,
to credit cards, even McDonalds accepts Plastic now.
But, the rates you pay, the
transaction fees, the interbank exchange fees all can be worked
down.
Again, nothing is carved in
stone.
Never waste your time talking
to a representative who is only doing as they are told, always go to
the President of your Processing Bank or Merchant Services Account.
The Power is at the "TOP" so
why bother even asking the "bottom" to do what is not in their
ability or authority?
The banks just removed all
processing fees for every "Haiti Contribution" made,( which they
should) you may say, "well that is different".
No it's not, it shows you
they have the flexibility built in, to lower, to change, to reduce
fees that you presently are paying.
Have you ever asked?
)))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))
FRUSTRATED AND EXASPERATED
THE FOLLOWING IS AN IMPULSIVE, BRUTALLY HONEST
CORRESPONDENCE I RECEIVED FROM A CLUB EMPLOYEE
REALLY "FRUSTRATED" AND "EXASPERATED" AT THE WAY THE CLUB
THEY WORK OUT IS BEING RUN OR LARGELY IGNORED. YOU DECIDE?
Hi Rich, Here goes, this group has 8 other bars
Reminds me of the letter you had from someone with a few clubs and all
the energy went to the " other " club.
They don't advertise except posters within and announcements
There is zip that is unique.
Hell most people don't know its there.
challenge ? yes to say the least
The thought is, if they pound the ads - they will attract the kids
Staff has been cut and I'm seeing the wall - I may be next but then
there
will be no draw ... but I am committed to see it through
We are open fri/sat as a club and a rest / bar 6 days ( closed sunday
)
It was a previous bar and the general thought is, it wasn't changed
enough
I too agree its all been done before - me being in all facets of the
industry for many years , I see the potential and cannot understand
why
this place wont fly ( yea yea ... I know what you are thinking ....
WOW
and FUN ... )
for example one of the owners believes that throwing drinks is the
answer ... well yes that could be ok .. BUT YOU NEED PEOPLE TO THROW
AT
In the area there are other places
75,000 people live here
This is shakedown and where we fit
Mon - club 1
Tue - club 1 - pub ( in our group ) Does OK - Last week 175 people -
kids
Wed - club 1 - pub ( in our group ) Does Well
Thurs- kids bar packed late > mid - (bar in group live music
packed)
Fri - 3 clubs - packed ( ours not ) - country and 2 dance clubs -
people say they hate - but yet go back
Sat - 3 clubs - packed ( ours not )
Sun - 2 places ( one of our bar's packed )
Here's the question for you Rich,
If all the other places are packed - and there is NO DRAW except
people
are going there and people want to go where friends are - how can you
break it ?
Also the country place has dj / band / mech bull and MAJOR
RADIO AD BUDGET - and food
dance club is dj only
2nd dance club dj only
no drink specials / no cover at any except for special events
here min drink price is 2.75 so you cant do shooter specials
Now as far as rest of clubs / bars in group - they range from a club
like us to bars to a lounge.
As a group they do well but ours is not catching on - majority of
energy
is set to the successful one with T/W/TH activities
Sorry Rich, Thoughts - I know I got a bit long but the words just
flowed
====================================================
MY RESPONSE:
James, After being in the biz for so, so long I would strongly suggest
you
look to one of the successful clubs for a gig in writing, rather than
wait
for this one to die.
These Owners from your "They Want To Throw Drinks" remark have no clue
what to do, nor
are they motivated, nor are they interested in turning this place
around.
The "STRATEGY" to implement when everyone is going to other places and
passing yours by, is to offer what no other pub, club, bar in your
area is
presenting.
Since one dance club only has a dj, another dance club only has a dj,
The Country Place takes a much more aggressive approach with a major
radio
buy, which is so wasted, but also dj, band, mec bull and serves
food, all of this is nothing new and nothing fresh, nothing fun and
nothing
wow, pure predictable format.
As for your question, "if all the other places are packed, and there
is no
draw except people are going there, and people want to go where their
friends are, how can you break the cycle".
Answer:
VERY SIMPLY, YOU OFFER "THE FUN", "THE WOW FACTORS", "THE IT' AND YOU
REBRAND YOUR CLUB TO ATTRACT ALL THESE PATRONS, EMPTYING THEM OUT OF
THESE
OTHER ESTABLISHMENTS, FOR WHAT YOUR DOING , THAT NO OTHER BAR OR CLUB
OR PUB
IN YOUR AREA IS HOSTING.
YOU GO RIGHT AFTER THOSE FEMALE CUSTOMERS FIRST, YOU FOCUS ON BRINGING
THEM
IN BY THE GROUP, AND NOT WITH ANY LAME LADIES NIGHT, BUT WITH
INTERACTIVE,
INTERPATRON, INTERACTION "FUN".
AS YOU STATED, YOU HAD 10 PATRONS LAST SATURDAY NIGHT, THAT IS A
DISASTER.
THAT IS OWNERSHIP THAT IS LETTING THIS CLUB OUT OF ALL THE OTHERS THEY
OWN, SIMPLY SINK.
WHEN OWNERS HAVE MORE THAN 1 BAR OR CLUB, AND THEY NEGLECT ONE OF
THEM, BY
LAYING OFF EMPLOYEES, CUTTING BACK ON ALL OVERHEAD, REDUCING EXPENSES
TO THE
POINT OF JUST TEN PEOPLE SHOWING UP, IT'S TIME TO FIND ANOTHER GIG AT
ANOTHER CLUB. THAT WILL APPRECIATE YOUR TALENT AND EXPERIENCE.
SADLY, MANY IN OWNERSHIP ARE THEIR OWN WORSE ENEMIES , NOT THEIR
COMPETITION, BUT THEMSELVES.
THEY HAVE NO REGARD FOR YOU UNFORTUNATELY, THEREFORE YOU HAVE TO LOOK
OUT FOR YOURSELF.
NOW, SINCE THERE ARE PROSPERING ESTABLISHMENTS IN YOUR AREA, GO AND
QUIETLY,INQUIRE ABOUT A JOB.
DON'T WAIT FOR THE DOOR TO KICK YOU IN THE TUCHUS, LEAVE WITH A NEW
JOB TO START.
BEST OF LUCK.
RICH UNGER @ 941-921-7027 OR
RICHUNGER@PROMOTINGNIGHTCLUBS.COM
