YOU'VE GOT TO READ TO BELIEVE
THE ONLY THING NECESSARY FOR THE TRIUMPHANT OF LOSING YOUR BAR
IS FOR A GOOD OWNER TO DO NOTHING.
FAR TOO OFTEN AN OWNER WILL SIMPLY COME TO A FOREGONE
CONCLUSION,
THAT THEY NEED TO CHANGE
THEY NEED TO COMPETE
THEY NEED TO FIGHT BACK
THEY NEED TO BRING BACK THE WOMEN AND QUALITY PATRONS
BUT LIKE AN OWNER IN OREGON, ANOTHER OWNER IN CANADA, ANOTHER
OWNER IN SEATTLE, ANOTHER OWNER IN OHIO, THEY DO NOTHING AND THEY SEE
THEIR BUSINESS DISAPPEAR.
THEY SEE THEIR WEEKNIGHTS ALL BUT EVAPORATE.
THEY SEE THEIR WEEKENDS CUT IN HALF.
THEY RESORT TO WASTING MONEY, TO STAYING STAGNANT AND TO
YUP "PANIC PROMOTING".
IF PATRONS ARE NOT COMING IN SPENDING MONEY ON LIVE REMOTES,
ON CHEAP DRINKS ON FREE COVER CHARGE, THEN WHY KEEP DOING WHAT DOES
NOT WORK?
IF A CLUB PROMOTER WHO PROMISED YOU A PACKED ROOM HAS HANDED
OUT MORE FLYERS THAN CONFETTI DROPPED IN TIMES SQUARE AND STILL NOBODY
IS SHOWING UP, WHY ARE YOU STILL DEPENDING ON THIS CLUB PROMOTER?
IF THE LIVE RADIO REMOTE FRIDAY NIGHT HAS NOT BUILT UP YOUR
FRIDAYS AFTER THREE WEEKS, WHY ARE YOU STILL LISTENING TO THE RADIO
REP WHO IS ONLY TRYING TO SAVE THE "RADIO BUY" AND STILL GET IN YOUR
WALLET?
WHY DO YOU KEEP THROWING GOOD MONEY AT WORTHLESS PROMOTIONS
AND NO RESULT MARKETING?
WHAT IS AN OWNER OF A BAR IN IOWA THINKING WHO HAS OWNED THE
BAR FOR TWO YEARS, INSTALLED CAMERAS AND BOTTLE MEASURING, YET WON'T
SPEND A PENNY ON CREATING BUZZ ABOUT HIS BAR, NOR HAS HE HOSTED ANY
PROMOTIONS AND HAS YET, HAS YET TO EVEN USE THE INTERNET FOR ANY
MARKETING OF ANY KIND?
WHY DOES AN OWNER IN OREGON CONTINUE TO BOOK VERY EXPENSIVE
BANDS FROM FURTHER AND FURTHER AWAY ONLY TO PACE ALL-NIGHT TO SEE IF
THE COVER CHARGE IS GOING TO PAY FOR THE BAND'S FEE?
WHY DOES AN OWNER LOOKING FOR FRESH NEW PROMOTIONS, PUT HIS
MONEY INTO KITCHEN EQUIPMENT, WHEN IN FACT THE MONEY IS NOT IN THE
KITCHEN IT'S AT THE BAR?
HOW CAN A SPORTS BAR OWNER, FOCUS SOLELY ON THE BASEBALL
PLAYOFFS BECAUSE HIS MAJOR LEAGUE TEAM IS IN THEM AND YET TOTALLY
IGNORE HALLOWEEN WEEKEND AT THE SAME TIME,WHICH HE SHOULD BE PROMOTING
TO HIS PACKED PLAY OFF CROWDS?
WHY DO OWNERS ONLY TARGET DRAWING A WALL TO WALL NIGHT OF
CUSTOMERS ONE NIGHT A WEEK, RATHER THAN BUILD TWO TO THREE WEEK
NIGHTS?
WHY DOES AN OWNER IN MINNESOTA HAVE A FULL KITCHEN SITTING
EMPTY WHEN HE DOESN'T EVEN NEED A STAFF, A COOK OR A FULL KITCHEN TO
SERVE FOOD?
WHY DO OWNERS ALLOW COMPETITORS TO OWN NIGHTS, WITHOUT MAKING
A CONCERTED EFFORT TO TAKE THE NIGHT BACK?
IN MY OPINION, A MERIDAN, IDAHO BAR OWNER,
IS ADDICTED TO RADIO ADVERTISING. DESPITE NO RESULTS.
SOMETIMES, I FEEL LIKE DR. PHIL, LISTENING
TO A BAR OWNER COMPLAIN THAT THEY ARE ADVERTISING ON THREE RADIO
STATIONS, HAVING LITTLE RESULTS AND NOT KNOWING HOW ELSE TO REACH
POTENTIAL CUSTOMERS.
THE RADIO STATION IN HOUSE PRODUCTION
PERSON WHO DOES ALL THE VOICE OVER'S DOES HIS SPOTS AT EACH STATION,
WHY?
THIS BAR OWNER IS EXPERIENCING A
SIGNIFICANT DECLINE IN BUSINESS AND ADMITS TO HAVING ZERO KNOWLEDGE IN
OFFERING "THE FUN" AND "THE WOW FACTORS".THE WORSE ASPECT OF THIS "HIT
OR MISS" RADIO ADVERTISING MENTALITY IS HE HAS NO CLUE, NO GRASP ON
WHAT RADIO STATION IS REACHING WHAT AGE GROUP, WHAT DEMOGRAPHIC AND
WHEN?
HE IS IN THE MIDST OF A MARKETING
FINANCIAL MELTDOWN.
HIS MARKETING MODEL NEEDS TO BE TOTALLY
REVAMPED.
HE DOES NO CREATIVE PROMOTIONS,
UNFORTUNATELY IGNORES EVERY MAJOR HOLIDAY PROMOPPOTURNITY TO PACK HIS
BAR AND CLUB WITH AN OVERFLOWING CROWD IN ADDITION TO TAKING IN
TREMENDOUS REVENUE FROM BOTH FOOD AND BEVERAGE SALES.
LOOK AT ALL THE CASH HE IS SIMPLY MISSING
OUT ON.
WORSE, COUNT ALL THE CASH HE IS LOSING, BY
WASTING IT ON NON RESULT PRODUCING RADIO SPOTS.
MAYBE, JUST MAYBE ONE DAY, I WILL GET AN
EPIPHANY TO UNDERSTAND THIS LACK OF LOGIC AND LOSS OF LIGHTENING
RESULTS, WHICH IS WHAT I PRODUCE.
WHY,HE REFUSES TO EMBRACE A 2010 MINDSET,
INSTEAD CHOOSING TO REMAIN IN THE EARLY 90'S OPERATING MENTALITY IS
BEYOND MY COMPREHENSION?
HE HAS A DAY JOB, WHICH WHEN YOU OWN A
BAR/CLUB/RESTAURANT, IT REQUIRES 100% OF YOUR TIME, IT'S LIKE A
MARRIAGE.
BUT WHEN YOU CHEAT ON YOUR FOOD AND
BEVERAGE ESTABLISHMENT, YOU END UP NOT DIVORCED BUT DEVOURED BY
FINANCIAL, INTERNAL,
EXTERNAL, AND OVERALL PROBLEM AFTER
PROBLEM.
ONCE AGAIN, I TRIED TO SHOW THIS OWNER THE
PATH TO PURSUE WITH NO SUCCESS. HE IS SET IN HIS WAYS.
WHAT A FINANCIAL FIASCO. AVOID
THIS PITFALL, CALL RICH UNGER@ 941-921-7027 OR EMAIL:
.
BAR & NIGHTCLUB VIOLENCE IS ON THE
RISE
Every Bar, Every Nightclub,
Every Lounge, Every Sports Bar should implement safeguards to protect
both their employees and customers.
The sudden spike in violent crimes
both inside and outside bars, especially outside is alarming.
Can you prevent every incident or
tragedy from happening of course not.
But, you should have a Set Policy
with regard to problematic customers, potentially troublesome
customers and tensions among customers.
The Secret Service has a "FULL
CIRCLE" approach to spotting any possible threatening people around
one of their protectees.
On a much smaller scale, but just
as defined, so should you and your staff.
Cameras monitoring both inside and
outside your bar play a key role in visual oversight.
Low Profile "Hosts" or "Customer
Service Reps" as I call them, the labels bouncer, security, doorman
are all outdated and not applicable.
Your "Hosts" and "Customer Service
Reps" must be totally in tune with the crowd, the interactions, the
potential for
danger and ACT.
A "Zero Tolerance" Policy has a
major impact on the attitudes that customers take towards your bar.
The more lax you are, the better
chances for a confrontation.
The more disciplined you are, the
less likely a major
altercation will develop.
A recent violent episode occurred
in a Toledo, Ohio Bar, thugs came in shooting and firing guns patrons
diving for cover and thankfully nobody got hurt.
This all could have been and should
have been averted.
But the local history of this
establishment, and its lax mentality towards enforcing Policies that
begin before you even open the door to entering, to having weapons
were all totally ignored.
There are certain Steps you need to
take that will create the dynamics for the type of customer you
attract, the quality of customer who frequents your bar and the
demeanor of the customer who is inside your bar.
These Steps must
be once initiated, never flexible and never ignored.
It's when an Owner panics and is so
desperate to take in a buck, that he just lets anyone in and hopes for
luck, that no one acts up.
Yes there will be a tragic event
occur that could not be stopped, but those types of negative
occurrences 99.9% of the time on my watch are totally outside of the
bar or club or lounge and away from the establishment. It's all about
Consistency, Contingency and
Configuration.
"REHAB AT THE HARD ROCK POOL IN VEGAS"
THE "E" CHANNEL HAD A PROGRAM, CALL IT
"REALITY REHAB", WHERE THE HEAD OF SECURITY, THE POOL MANAGER, THE
COCKTAIL WAITRESSES, THE BARMAIDS WERE ALL SHOWN WORKING AT THE "HARD
ROCK" POOL DURING THEIR "REHAB" DAY, WHERE YOU PAY $20
TO ENTER AND YOU HANG OUT WITH THE MOST
BEAUTIFUL GIRLS IN THE LEAST AMOUNT OF BIKINI ATTIRE, DRINK, TAN,
ROAM, PROWL
AND OF COURSE PARTY.
THE FEMALE HEAD OF SECURITY A MIDDLE AGE
WOMAN WAS GOOD AT HER JOB, SHE HAD THE TEMPERAMENT AND THE EXPERIENCE
TO
OVERSEE HER SECURITY STAFF.
FOR THE MOST PART, HER SECURITY STAFF
WERE COOL, CALM AND COLLECTED.
I WOULD HAD A NICER SHIRT ON THEM, AND
CLEANED UP THEIR APPEARANCE SOMEWHAT, I MEAN THIS IS THE "HARD ROCK" ,
BUT OTHERWISE THEY HANDLED SITUATIONS IN A SWIFT AND DECISIVE WAY.
THE POOL MANAGER IS A "F BOMB" WISE GUY
WITH A HORRIBLE LEADERSHIP ATTITUDE, NO RESPECT, NO PROFESSIONALISM
AND CERTAINLY NO QUALIFICATIONS TO RUN THIS POOL BAR THAT ATTRACTS
1200 TO ALMOST 1400 CUSTOMERS ON ANY GIVEN "REHAB".
HE WAS RUDE TO HIS STAFF OF FEMALE
EMPLOYEES, HE WAS IN SITUATIONS THAT HE HAD NO BUSINESS AFFECTING,
SINCE SECURITY HAD CONTROL OF THE POSSIBLE PROBLEMS.
HIS LACK OF RESPECT FOR HIS FEMALE STAFF
WAS ENOUGH TO FIRE HIM ON THE SPOT.
BERATING NEW FEMALE EMPLOYEES IN FRONT
OF EVERYONE IS TOTALLY UNPROFESSIONAL.
COMING CLOSE TO SEXUAL HARASSMENT WITH
HIS TOUCHING THEM, VERY UNCALLED FOR.
TELLING A FEMALE EMPLOYEE THAT YOU LOOK
"STUPID WITH THAT BANDANA ON YOUR HEAD" SHOWS HE PROBABLY NEVER WENT
TO THE SENIOR PROM AND STILL HAS ISSUES WITH VERY PRETTY GIRLS HE
NEEDS TO TALK DOWN TO, EVEN WHEN THEY ARE HIS OWN EMPLOYEES.
THERE WAS NO RESPECT SHOWN FOR HIM OR
TOWARDS HIM AT ALL.
HE DRESSED LIKE A SLOB, INSTEAD OF BEING
IN AN OUTFIT THAT DISTINGUISHED HIM AS THE POOL MANAGER.
APPEARANCE IS EVERYTHING IN THAT
POSITION.
HIS ENTIRE PERSONALITY WAS YOUNG,
INEXPERIENCED AND TOTALLY LACKED LEADERSHIP SKILLS.
HIS VERY BEAUTIFUL FEMALE SERVERS AND
BARMAIDS ALSO HAD ATTITUDES THAT SHOULD HAVE BEEN TEMPERED.
THEIR CONTINUED USE OF THE "F BOMB" WAS
TOTALLY TRASHY AND NOT WORTHY OF THEM OR THE ESTABLISHMENT THEY
REPRESENTED.
WHERE IS IT WRITTEN THAT MANAGEMENT AND
STAFF HAVE TO SAY THE "F WORD" EVERY OTHER WORD OUT OF THEIR MOUTH?
WHAT "REHAB" SHOULD BE ALL ABOUT, IS
CUSTOMERS HAVING FUN, EATING, SOCIALIZING, SCHMOOZING, DRINKING,
PARTYING, AND BEHAVING.
LETTING IN SOME JOKER IN A PENGUIN
COSTUME WHO'S ELEVATOR DOES NOT OBVIOUSLY GO ALL THE WAY UP, IS A
CUSTOMER, THAT CAN AND USUALLY DOES CREATE UNNECESSARY CONFRONTATIONS.
YOU CAN PREVENT MANY EVENTUAL SCENARIOS
BY DENYING ACCESS AT THE ENTRANCE.
SECURITY DID DO A GREAT JOB OF CHECKING
CUSTOMERS FOR DRUGS AND REMOVING TROUBLEMAKERS.
NOT ONCE WERE THE POLICE SHOWN ARRESTING
ANYONE, BUT I SALUTE THE SECURITY STAFF FOR DEFUSING SO
MANY POTENTIALLY
IN YOUR FACE CONFRONTATIONS.
"REHAB" DOES HAVE BEAUTIFUL PRIVATE
CABANAS THAT CUSTOMERS CAN RENT FOR THE DAY, ALTHOUGH I DID NOT SEE
ONE THAT WAS OCCUPIED AND I UNDERSTAND THE COST START AT FIVE FIGURES.
I WOULD HAVE PLACED MORE EMPHASIS ON
SERVING GRILLED FOOD QUICK AND EASY TO PREPARE. SELL. SERVE, AND EAT,
AS ANOTHER MAJOR AVENUE OF INCOME.
I ALSO WOULD OF CREATED A "REHAB"
BOUTIQUE THAT SOLD BIKINIS, BOARD SHORTS, HALF SHIRTS, CROP TOPS,
COWBOY HATS, AND OTHER "REHAB" LOGO MERCHANDISE.
MERCHANDISE.
ENTERTAINMENT WISE, IN THIS SEGMENT
"SNOOP" PERFORMED, AND WAS WILDLY RECEIVED.
* A FOOTNOTE, BECAUSE OF THE VARIOUS
UNDERAGE DRINKING, DRUG USE AND PROSTITUTION GOING ON AT VARIOUS VEGAS
POOL EVENTS,, THE GAMING COMMISSION HAS BEEN INVESTIGATING AND
DEMANDING CASINO OWNERS BE ACCOUNTABLE FOR THE NIGHTCLUB AND POOL
OPERATIONS UNDER THEIR ROOFS.
FOR NOW MOST OF THE POOL PROMOTIONS HAVE
ENDED FOR SEASON AND WILL START UP AGAIN LATER, BUT YOU CAN COUNT ON
MUCH MORE ACCOUNTABILITY AND MONITORING OF THESE WET N WILD DAYS.
=================================
SPORTS BARS, SHOW, THE GAMES LOSE THE
BUSINESS
Even the most Upscale of Sports
Bars have no direction or
focus on how to turn over their
Sports Patrons and attract fresh new Faces and of course Women for
their "Party Hours" after the games are over.
Ever watch a Sports Bar empty after a
game, it's like someone screamed "FIRE".
Why?
Because Management has never ever
broached the idea of continuing their operation, by venturing into an
entirely new demographic, the Party Hour Patrons.
This is the critique a friend of
mine, he sent me on a local sports bar, word for word:
"Went
to XXXXXX to meet a friend and watch some football.
1. Very young children sitting at the bar taking up two barstools
right in
front of the TV. (I thought anyone under 21 can't sit at the bar.)
2. The idiot bartender points to two seats at the end of the bar from
which
vantage point you can't see a single TV.
3. My friend was there 15 minutes before me at a table and one
waitress came
by and said it wasn't her table. The other, when he asked what
specials they
had since they've been advertising on the radio to watch football
there,
said she thinks they have a mimosa special. After he couldn't get a
beer for
15 minutes, we went to Gulf Gate. Watched the game at a new place
who probably will not last".
Out
of concern, I sent the Owner of this Sports Bar, these comments, he
called me, but rather then thank me and ask for my input, he was only
concerned with "Who said this?".
"Who
wrote you this?.
When I
explained my friend wished to remain anonymous, the Owner said "Well
how do I know any of this even happened?"
I said
to him "Where were you last Sunday?".
He
replied "I was not there".
I
suggested to him that he review the comments and either make some
serious changes in his operation or expect to lose his business.
I also
informed him that my friend could have posted this on the web on a
blog and chose instead to simply write me about this disaster of a
sports bar.
Every
one of this remarks are factual, in Florida kids can sit at the bar in
an establishment that has an "SRX" License, meaning they serve 51%
food and 49% liquor, children are allowed to sit at the bar.
However,
during football Season, the lame bartender really should have asked
the kids to sit elsewhere and let the paying customers sit, spend, and
watch the game.
The
waitresses sound like "Happy Meals" missing a few French fries.
When
your staff does not even know what your specials are, and worse when a
server tells a customer, "that's not in my station", I mean, why are
you even open?
Why do
you even hire such incompetent, unprofessional, noncaring people to
work for you?
Waiting
15 minutes to get served is totally unacceptable.
So this
Owner who has no clue, no grasp on his business, is losing more money
than Marie Osmond did weight.
Instead
of being concerned with who said it, this Owner should of taken
positive steps to correct what was said.
If your
going to own a bar or club or sports bar or lounge, the very least you
can do is insure the "buck stops with you", before you have no bucks
stopping anymore.
This
Owner is a perfect example of lazy, lame, and totally out of the loop.
Spending
money on radio and alternative newspapers screaming out how many
screens he has and how cheap his beer is, very simply put
WHO CARES?
His
staff evidently doesn't.
__________________________/
