STOP BLAMING THE ECONOMY FOR YOUR
SLOW NIGHTS
YOUR NOT DOING BUSINESS, DON'T
BLAME THE ECONOMY, IT'S YOUR FAULT, YOUR BAR IS SLOW.
Your not doing
business, don't blame the economy, it's your fault, your bar is slow.
Your not doing anything to
stimulate, motivate or activate your bar to be "THEE PLACE TO
PARTY".
Your slow to react and respond.
Your set in your old ways and
refuse to embrace change.
Your not seeing the entire
industry change right before your eyes.
Your still listening to your
Southern Salesperson, your radio salesperson, your club promoter, your
out of touch manager who brings nothing to the bar, but takes home their
paycheck week after week.
Where are you getting your
Direction from?
Who is planning your Strategies?
What are your Promotions Plans?
Why are you spending and not
seeing any return?
When are you going to contact me?
I see what you ignore, I
know what you must do, I understand this business better, because I
don't have your issues to deal with, I am not interested in the soap
opera going on nightly with your staff, I would fire them, I am do not
want to spend a penny on radio/flyer/cheap drinks/ladies nights.
I am not into that preset mindset.
What I am all about is simply
reinvigorating and reigniting your bar.
Showing you, guiding you,
directing you to the right ways to packed bar nights.
When I asked recently " how
is your outside deck doing ", and the response is " it's doing
okay", I shake my head,
Outside decks, beer gardens should
be jammed, packed, the reason why it's not the place to be is because
your not giving anyone a reason to frequent your patio?
You are quick to say
"NO" to every proven Promotion, but even faster to offer
cheap or free drinks and beer.
Please explain this to me?
Why if you know someone who has
"THE FUN" and "THE WOW FACTORS" that your totally
missing out on, that would bring your bar back to life, that would bury
your competition, that would generate the crowds that flock to other
bars, wouldn't it be
a pleasure to see your bar
packed, your cash registers ringing and your sales soaring?
WHEN YOU WANT TO PACK YOUR BAR FOR
EVENTS
NEVER PROCRASTINATE.
NEVER HESITATE.
NEVER STAY STAGNANT.
NEVER LIVE IN DENIAL.
NEVER MARKET OR ADVERTISE AN EVENT
FOR A WEEK OR TWO, IT TAKES FOUR STRAIGHT WEEKS OF BEING
RELENTLESS, ACTING FEARLESS, STAYING FOCUSED,TO INSURE A
PACKED BAR, FOUR WEEKS OF ADVANCE, RAM, JAM, SLAM IN-HOUSE AND OUT IN
THE COMMUNITY MARKETING TO PACK YOUR BAR.
THAT'S WHY SO MANY TIMES SO FEW PEOPLE
SHOW UP.
NOBODY READS FLYERS THAT'S WHY
YOUR NOT GETTING THE RESULTS YOU EXPECT.
RADIO LISTENING IS DOWN OVER 25%,
THAT IS WHY YOUR 30 SECOND SPOTS ARE TOTALLY INEFFECTIVE AND A VERY POOR
MARKETING INVESTMENT.
DJ ANNOUNCEMENTS ARE TOTALLY A
WASTE, NOBODY PAYS ATTENTION, NOBODY REMEMBERS, NOBODY FRANKLY CARES
WHAT THE DJ HAS TO SAY PROMOTING AN UPCOMING EVENT, WHILE THEY ARE
DANCING, DRINKING AND PARTYING.
FOUR WEEKS IS THE MANDATORY
ADVANCE TIME FRAME OTHERWISE THE EVENT VERY OFTEN IS WITH REGARD TO A
GOOD CROWD, LAME._________________________________________
URGENT, URGENT, URGENT, URGENT,
URGENT, URGENT, URGENT
IF YOU SEE YOUR CROWD START TO
BECOME JUST A GROUP, CALL ME NOW.
IF YOU SEE YOUR COMPETING BARS
PACKED AND YOUR NOT, CALL ME NOW.
IF A NEW BAR IS GOING TO OPEN,
BEFORE THEY STEAL YOUR THUNDER, CALL ME NOW.
IF YOU ALREADY LET A NEW BAR OPEN
& THEY HAVE STOLEN YOUR THUNDER CALL ME NOW.
IF YOU THINK AND KNOW SEPTEMBER IS
GOING TO BE SLOW, REALLY SLOW CALL ME NOW.
IF YOUR TIRED, BURNT OUT,
DEPRESSED, DISAPPOINTED, CALL ME NOW.
IF YOU HAVE VERY FEW WOMEN COMING
IN,
CALL ME NOW.
IF YOUR OUT OF CONCEPTS, YOUR HEAD
IS
SPINNING, CALL ME NOW.
IF YOUR ATTRACTING THE WRONG CROWD,
CALL ME NOW.
IF YOU WANT THE BIGGEST HALLOWEEN
TWO NIGHT EVENT EVER , CALL ME NOW.
CALL RICH UNGER @ 941-921-7027
****************************************************
RESTAURANTS WAKE UP, HERE ARE THE
COLD ON THE PLATE IN YOUR FACE STATS:
A. 2.6% Amount all
restaurant traffic declined in the three months ending May 31 compared
to a year ago, the steepest decline in 28 years
B. 2% Decline for quick service restaurants and fast
food
C. 4% Casual dining decline
D. 6% Mid-scale dining decline
E. 14% Fine dining decline
F. 1% Amount that the total number of restaurants in
the U.S. is down from 2008, or about 4,000 fewer restaurants
Source: NPD Group
WHITE TABLE CLOTH RESTAURANTS ARE LOSING MONEY, LOSING BUSINESS,
LOSING
THEIR MARKET SHARE, AND INSTEAD OF TURNING TO THE BAR TO INCREASE
CASH FLOW, ATTRACT WOMEN, CREATE A GREATER
ENTICEMENT, MANY ARE SIMPLY SHUTTING THEIR DOORS.
IF YOUR A FINE DINING RESTAURANT YOU NEED TO WITHOUT DELAY, TURN TO
"DRINK/DANCING/DYNAMIC STYLISH PROMOTIONS RIGHT NOW.
REDUCE YOUR ENTREES, INCREASE YOUR
APPETIZERS, REDUCE YOUR FOOD COSTS, REDUCE YOUR STAFFING, ADD YOUR NIGHT
LIFE.
AIM, TARGET AND REACH OUT FOR
24 T0 54 DEMOGRAPHICS.
LET ME DO THIS FOR YOU, I WILL PACK
YOUR NIGHTS WITH "THE FUN" AND "THE WOW FACTORS" AND
NOT JUST A BAR WITH A BAND, PLEASE, PLEASE, PLEASE DON'T EVEN GO THERE.
<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>
LOCAL BAR BANDS NEED A BAND
OVER:
GIVE THIS TO YOUR LOCAL BANDS TO READ AND
RESPECT:
These past months, I have heard from
Bar after Bar disappointed that local bands they book over and over, are
not drawing enough patrons
to even justify the cost of the band.
There are many reasons why local bands do
themselves a disservice by
not marketing themselves, not expanding their
musical presentation, not learning new material, not dressing
accordingly, not acting professional
enough while on stage, taking bars for
granted and booking themselves
right next door or down the street from where
the other gig they do on a regular basis is located.
In order to be relevant and establish their
name, their sound, their band as a viable bar enticement, local bands
have to:
A. Dress like Stars and not like Slobs
B. Act like Professionals on stage, no
drinking, no cursing
C. Go Wireless microphones, guitars,
keyboards, stop standing and just playing, start performing on the bar,
sitting with patrons, standing on stage, and in the middle of the dance
floor, GO WIRELESS WITH YOUR MICROPHONES AND INSTRUMENTS.
STOP JUST STANDING AND GOING THROUGH THE
SONGS IN THE SET.
D. Be selective where you are booked, if you
have a working relationship with one bar, don't backstab them by playing
at their competitor's bar
E. If your going to use milk Cartoons to hold
up speakers and monitors, cover them with black fabric, make your
equipment appearance as professional as possible
F. Learn new material, stop doing the same
sets in the same order over and over.
G. Develop your own fan base, ask a
female follower to be the band's "Friends Followers
Coordinator" so that she can contact the Friends and Followers of
the band in each area they perform so that you have a set foundation of
patrons in seats, in addition to the bar's regulars and new faces.
H. Create your own marketing tools to
help a bar pre advertise your gig and to maximize your build up.
I. Don't drink till you can't sing, don't
play the role with female patrons, when you should be onstage ready to
perform.
J. Keep in mind live gig venues are fast
becoming an extinct species, don't over charge, don't under charge, and
don't get carried away with ego and adulation.
Remember hundreds of local bands were here
before you and will be here after you.
FOR BARS THAT WANT TO GET OFF THE LOCAL
BAND DEPENDENCY,
CALL ME AND LET ME SHOW YOU THE NEW LIVE
BANDS AND NEW MUSICAL ENTERTAINMENT THAT PUTS DJS AND LOCAL BANDS
ON THE PERFORMING SIDELINES.
I HAVE MANAGED DOZENS OF BANDS, RECORDED
BANDS, BOOKED BANDS, PRODUCED ROCK CONCERTS, TAKEN BANDS ON TOUR, CREATED
MY OWN RECORD LABEL, BEFORE ANYONE HAD AN INDIE LABEL.
MY KNOWLEDGE AND EXPERTISE IN
BAR/CLUB/LOUNGE/BANDS OF ALL MUSIC GENRES FROM POP HOP TO ROCK, TO
COUNTRY, FROM JAZZ TO TECHNO IS ABSOLUTE.
GET OVER BEER PONG ALREADY!
THE BEER COMPANIES WANT NOTHING TO DO WITH
BEER PONG, THERE ARE SO MANY INTERACTIVE PROMOTIONS, SUCH A VAST ARRAY
OF "FUN" AND "WOW FACTORS" THAT UNLIKE BEER PONG,
ATTRACTS WOMEN, WOMEN AND MORE WOMEN.
LOOK AT THE RATIO OF WOMEN TO MEN IN YOUR
BAR?
LOOK AT THE QUALITY OF CUSTOMERS YOU DRAW
FOR
BEER PONG?
SERIOUSLY, IS THAT THE BEST YOU CAN THINK
OF?
WHY DO YOU HAVE TO INCLUDE DRINKING OF ANY
KIND WITH YOUR NIGHTLY FORMAT?
"MUSIC" IS A MUST.
"FUN" IS FOREMOST.
"WOW" IS WONDERFUL.
"IT" HAS TO BE A HIT.
OVER AND OVER BEER PONG SUCKS.
IT JUST HAS NO UPSIDE OR RELATIONSHIP TO
NIGHTLIFE OR BARTAINMENT.
"BORAT" AND "BRUNO" ARE
TOTALLY OFF THE WALL, BEYOND OUTRAGEOUS, AND YET THE FLICKS ARE
BRILLIANT AND BOX OFFICE BONANZAS.
SACHA BARON COHEN IS A COMICAL GENIUS.
HE IS LIKE NOTHING A MOVIE HAS EVER
OFFERED.
HE IS LIKE NO OTHER COMEDIAN.
HE IS SPONTANEOUS AND SHOCKING.
INSTEAD OF BEER PONG, WHICH IS SO OUTDATED
AND APPEALS TO SUCH A SMALL SEGMENT OF YOUR
MARKET.
ESPECIALLY WHEN YOUR A BAR IN A COLLEGE
TOWN, WHY ENCOURAGE BINGE DRINKING, WHY NOT PACK YOUR BAR WITH HOT
COLLEGE FEMALE STUDENTS AND QUALITY COLLEGE MALE STUDENTS BUT FOR
"THE FUN" AND "THE WOW FACTORS" AND NOT THE
EXCESSIVE DRINKING LAME
SPECIALS?
YOU ONLY GET SO MANY SHOTS OUT OF A BOTTLE
OF LIQUOR WHY NOT MAKE THE MOST OF THE PROFIT AND NOT EXCEL YOUR LIQUOR
COSTS?
YOU ARE IN THIS BUSINESS TO SELL BEER AND
LIQUOR AND AS MUCH OF IT AS YOU CAN IN THE RIGHT ENVIRONMENT, NOT GIVE
IT AWAY AT CHEAP OR FREE PRICES JUST TO HAVE PEOPLE IN BAR STOOLS.
AND YOU WONDER WHY YOUR BANK ACCOUNT IS SO
LOW, WHEN ALL YOUR DOING IS GIVING, GIVING, GIVING THE BAR AWAY?
PLEASE CONTACT ME, LET'S FORMAT YOUR ENTIRE
REST OF 2009 AND ALL OF 2010, WITH "THE FUN" AND "THE WOW
FACTORS" WITHOUT USING YOUR BEER AND LIQUOR TO BE THE FOCUS
OF THE PROMOTION.//////////////////////////////////////////////////
PLEASE DON'T USE RAFFLES TO GIVE AWAY
GREAT PRIZES
WHY WOULD YOU DIMINISH, MINIMIZE AND
DEVALUE THE WORTH OF A GREAT TRIP OR GIVEAWAY BY HOLDING A RAFFLE OR
SOME TYPE OF LAME FORMAT?
EVERYBODY WANTS TO WIN.
EVERYBODY WANTS SOMETHING FOR NOTHING.
EVERYBODY WANTS TO FEEL THE EXCITEMENT AND
THE THRILL OF BEING ABLE TO WIN.
BUT IT IS PARAMOUNT THAT YOU HOST AND
PRESENT PREMIER PROMOTIONS.
WHEN YOU HAVE A GREAT PRIZE OR GREAT TRIP
OR GREAT CASH TO GIVE AWAY, DO IT WITH A
PHENOMENAL PROMOTION THAT LASTS ALL NIGHT,
NOT A
FISHBOWL DRAWING.
THERE HAS TO BE A BUILD UP.
THERE HAS TO BE EXCITEMENT.
THERE HAS TO BE MOMENTUM.
IT'S A NIGHT TO REMEMBER.
SOLUTION:
WHO'S WATCHING YOUR LIQUOR INVENTORY?
NOT EVERY ESTABLISHMENT CAN AFFORD A
LIQUOR CONTROL
SYSTEM TO KEEP TRACK OF INVENTORY.
BUT I HAVE STEPS AND FORMATS THAT YOU
IMPLEMENT TO CUT
DOWN 99% ON OVER POURING, ON
OVERCHARGING, ON GIVING
AWAY DRINKS.
IF YOUR AN ABSENTEE OWNER ALL THE
MORE REASON YOU NEED
TO HAVE SPECIFIC RULES IN PLACE THAT
ARE NEVER EVER TO BE
IGNORED OR VIOLATED.
IF YOUR ON PREMISE OWNER YOU STILL
NEED TO HAVE A COMPLETE
MINDSET TO PREVENT LOSING LIQUOR TO
INTERNAL THEFT, TO
GIVING THE BAR AWAY, TO OVER ORDERING
LIQUOR AND BEER, TO
EMPLOYEE DRINKING.
NEVER EVER LET ANY LIQUOR INVENTORY
GO UNCHECKED, WITH JUST ONE PERSON RESPONSIBLE WITH NOBODY ELSE
OVERSEEING THE PROCESS.
THE MORE LAX YOU ARE BEHIND THE BAR,
THE GREATER YOUR FINANCIAL LOSS IS GOING TO BE IN FRONT OF THE BAR.
NOW IS NOT THE TIME TO LET THIS SLIDE
AND OVERLOOK THAT.
WHY WOULD ANYONE CONTINUE TO WORK AT
A BAR THAT IS NOT
DOING BUSINESS, UNLESS THEY HAD THEIR
OWN AGENDA?
HOW ARE THEY PAYING THEIR BILLS?
THIS IS A CUT THROAT BUSINESS ALL THE
WAY AROUND, WE CALL IT HOSPITALITY, BUT IN REALITY IT'S HELL ON WHEELS
WAY TOO OFTEN.
I HAVE SEEN IT ALL, ALOT YOU WOULD
HAVE TO SEE FOR YOURSELF TO EVEN BELIEVE.
BUT WITH THAT BOTTLE BEING YOUR
SALVATION TO SURVIVING, NOW MORE THAN EVER YOU HAVE TO TIGHTEN UP
AND TURN YOUR ATTENTION TO LIQUOR INVENTORY CONTROL.
FINALLY, THIS MONTH MARKS
THE 40TH ANNIVERSARY OF "WOODSTOCK", A MUSIC FESTIVAL THAT
BECAME A CULTURAL EVENT, THAT BRIDGED EVERY RACE, EVERY RELIGION,
EVERYBODY FROM ALL WALKS OF LIFE INTO THREE DAYS OF PEACE, MUSIC,
FRIENDSHIP, AND LOVE.
IT WAS THE MOST INCREDIBLE MUSIC FESTIVAL
EVER HELD AND WILL ALWAYS BE REGARDED AS THE HISTORIC ROCK FESTIVAL THAT
CHANGED PEOPLE'S LIVES FOREVER.
OVER A HALF A MILLION PEOPLE OF ALL AGES,
ALL RACES, ALL WALKS OF LIFE SHOWED UP.
MAYBE YOU NEVER HEARD OF
"WOODSTOCK", MAYBE YOU WEREN'T EVEN BORN YET, MAYBE YOU DIDN'T
CARE, DOESN'T MATTER.
WHAT YOU SHOULD DO REGARDLESS OF IF YOU
READ BOOKS OR NOT, TO REACH DEEP INTO THE THINKING, THE PLANNING, THE
ADVENTURE, THE PEOPLE, THE BANDS, MAX YASGUR AND HIS DAIRY FARM,THE
PROMOTERS, ESPECIALLY MICHAEL LANG, A VISIONARY WHO CREATED A REMARKABLE
REALITY, BUY THE BOOK "THE ROAD TO WOODSTOCK" FROM THE MAN
BEHIND THE LEGENDARY FESTIVAL.
WRITTEN BY MICHAEL LANG WITH HOLLY GEORGE
WARREN.
YOU WILL NOT PUT IT DOWN.
I WAS VERY FRIENDLY AT THE TIME BACK IN
69 WITH "THE WARTOKE CONCERN", ROD JACBSON, JANE FRIEDMAN AND
PAT COSTELLO, THE PR FIRM ENGAGED TO HANDLE ALL THE PUBLICITY FOR
"WOODSTOCK". I LEARNED ALOT MORE THAN I COULD EVER THANK THEM
FOR, ABOUT PUBLICITY, HOW TO GENERATE IT, HOW TO SPIN IT, HOW TO CREATE
IT.
AS FOR "WOODSTOCK", JUST BUY
THE BOOK AND RELIVE IT.
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