Fine dining, on the other hand, continues to hemorrhage. Fine dining is taking a major hit, because of it's refusal to adapt, adjust and apply new formats to their overall concept that focuses on the bar, the social networking, the singles market, and of course "THE FUN" and "THE WOW FACTORS".

TARANTULA PLATA,REPOSADO,TEQUILAS = EL MAGNIFICO  

TRULY PREMIUM TEQUILA AT A HAPPY HOUR PRICE.

BY MEXICAN LAW, TO CALL A DISTILLED SPIRIT "TEQUILA", THE PRODUCT MUST BE FROM 51% BLUE AGAVE PLANTS GROWN IN THE TOWN OF "TEQUILA.

( BTW CUERVO GOLD IS 51% BLUE AGAVE )

ANEJO TEQUILA MEANS 'AGED', TO PUT THIS STATEMENT ON THE LABEL, THE TEQUILA MUST HAVE BEEN AGED IN GOVERNMENT SEALED OAK BARRELS FOR A MINIMUM OF 12 MONTHS.

"TARANTULA TEQUILAS" ARE THE PREMIER TEQUILAS THAT PATRONS ASK FOR BY BRAND.

"TARANTULA PLATA & REPOSADO TEQUILAS" ARE OVER 75% BLUE AGAVE.

THE FLAVOR, THE CHARACTER AND THE SUPERIOR SMOOTHNESS ARE ALL DUE TO 75% BLUE AGAVE.

YOU CAN TASTE THE SUPERB QUALITY.

CONNOISSEURS OF TEQUILA PREFER "TARANTUA" BECAUSE OF THE EXCEPTIONAL FAR AND AWAY

TASTE OVER EVERY OTHER TEQUILA.

TERRIFIC, TANTALIZING, www.tarantulatequila.com

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UP ON THE ROOF

The rage, the rush, the result, 'ROOFTOP BARS, WITH CABANAS, EVEN WITH SWIMMING POOLS' =RECORD CROWDS AND FANTASTIC FINANCIAL RETURNS.

FROM NYC TO LA FROM LV TO SOBE, TO ATLANTA, EVEN IN DALLAS, IF YOU HAVE A ROOFTOP THAT IS ABLE TO BE CONVERTED INTO A NIGHT LIFE OUTDOOR PARADISE, BUILD IT NOW.

NEVER BEFORE IN THE HISTORY OF THE CLUB/BAR/ULTRA LOUNGE INDUSTRY HAS ONE SPECIFIC CONCEPT DOMINATED THE SCENE, SINCE DISCOS.

I JUST ADVISED AN OWNER ABOUT HIS ROOFTOP PLANS, HE WAS LACKING THE AMBIANCE, AND THE ORIGINALITY, HE SIMPLY VIEWED CURRENT OPERATING ROOF TOP BARS AND WAS GOING TO COPY THE LAYOUT.

THIS IS NOT ONE OF THOSE COPYING IS THE HIGHEST FORM OF FLATTERY MOMENTS, YOUR ROOFTOP NIGHT LIFE ADVENTURE HAS TO BE TOTALLY FRESH.

IT HAS TO SCREAM SMOOTH, YELL STYLE, WHISPER SENSUAL, AND PRESENT AS MANY AVENUES OF INCOME WITHOUT BEING OVERBEARING.

MY STRATEGY IS TO SPEND BUT NOT EXCESSIVE, TO CREATE BUT NOT OVERCOMPENSATE, TO DESIGN BUT NOT OVERBUILD.

THE CHALLENGE IS TO PRESENT YOUR VERY OWN ROOFTOP FORMAT. LET ME MAKE YOUR ROOF TOP THE ULTIMATE PLACE TO PARTY, TO DRINK, TO PLAY.

I KNOW EXACTLY WHAT YOUR ROOF TOP EXPERIENCE SHOULD REPRESENT.

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AFRO AMERICAN NIGHTCLUBS NEED TO STOP THE HIP HOP AND BRING ON "THE FUN" AND "THE WOW FACTORS".

ENOUGH ALREADY WITH THE CONSTANT BARRAGE OF HIP HOP AND BAGGY JEANS, AND SLOPPY DRESS CODES, ALONG WITH BASEBALL CAPS TURNED BACKWARDS, ALOT OF ATTITUDE AND DJS WHO ARE CONSTANTLY USING THE "F" BOMB.

WHY CAN'T YOU TAKE IT TO A MUCH HIGHER LEVEL, ATTRACT A MORE SMOOTH CROWD OF SPENDERS AND STYLISH PATRONS?

WHY CAN'T YOU BRING IN MORE WOMEN WHO DRESS TO THE NINES AND SMELL FROM FENDI PERFUME DEVINE?

WHY CAN'T YOU KEEP IT TRENDY, AND NOT TRASHY?

I JUST REVAMPED A GREAT AFRO AMERICAN LOUNGE WITH A FANTASTIC OWNER, WHO KNOWS HOW TO DRAW THE RIGHT CROWD, WHO SPEND, WHO TIP, WHO ARE COOL, AND NOT INTO THE GANGSTA

MENTALITY.

AFRO AMERICAN PATRONS WANT MORE THAN JUST TO DANCE, THEY WANT TO PARTICIPATE, THEY WANT TO INTERACT, THEY WANT TO WIN.

YOU HAVE ZERO "FUN" AND "ZERO WOW FACTORS", YOU HYPE UP THE DJ, (WHO CARES) YOU PUT A NAME ON THE NIGHT AND THAT'S ALL YOU DELIVER.

YOU DON'T WANT TO SPEND ANY MONEY ON REVOLUTIONIZING YOUR CLUB, YOU JUST WANT TO GET BY WITH A MUCH IN NEED OF INTERIOR AND EXTERIOR IMPROVEMENTS, WITH A MUCH IN NEED OF NEW EMPLOYEES BOTH AT THE DOOR AND BEHIND THE BAR.

TOO MANY FIGHTS, TOO MUCH VIOLENCE, NOT A GOOD WORKING RELATIONSHIP WITH LOCAL LAW ENFORCEMENT.

WAY TOO MUCH CONFLICT IN YOUR PARKING LOT AND ON THE STREET IN FRONT OF YOUR CLUB.

WITH A MUCH IN NEED TOTAL REMAKE. BUT YOU ARE TOO TIGHT FISTED TO INVEST TO CLEAN UP THE MESS.

DON'T CALL ME THEN, BECAUSE, I AM ALL ABOUT RAISING THE BAR AND ZOOMING ALL THE WAY UP TO BE THE PREMIER AFRO AMERICAN CLUB IN YOUR AREA.

BUT, IF YOU ARE FED UP AND READY TO ROAR, THEN CALL RICH UNGER @ 941-921-7027 OR EMAIL:

RICHUNGER@PROMOTINGNIGHTCLUBS.COM

I HEAR FROM DOZENS OF CLUB PROMOTERS WHO CAN'T DRAW CLUBBERS.

A CLUB OWNER RECENTLY SENT ME THIS EMAIL I QUOTE HIM WORD FOR WORD:

"We had this promoter that you described in your article that fit him like a glove, we had him for two weeks and fired him".

MY RESPONSE: WHY DIDN'T YOU SIMPLY CALL ME? HIS RESPONSE: " GOOD QUESTION".

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YOUR BAR HOLDS 150 PATRONS, AND ALL YOU DO IS GIVE THE BAR AWAY.

ALL YOU DO IS BOOK THE SAME LOCAL BANDS.

ALL YOU DO IS HAVE THE SAME WORN OUT BAR STOOLS AND BEAT UP WALLS.

ALL YOU DO IS ALLOW YOUR BAR STAFF TO BE RUDE, AND LATE FOR WORK.

ALL YOU DO IS ALLOW THE "F BOMB" TO BE USED LIKE THE WORD " THE".

ALL YOU DO IS CATER TO A MALE CROWD AND VERY FEW WOMEN.

ALL YOU DO IS LET YOUR OUTSIDE APPEARANCE LOOK AWFUL.

ALL YOU DO IS ALLOW YOUR BATHROOMS TO LOOK LIKE A WAR ZONE.

ALL YOU DO IS OPEN YOUR DOORS AND EXPECT THINGS TO CHANGE?

WAKE UP, I MEAN SERIOUSLY UNLESS YOU DECIDE TO MAKE IT "HAPPEN",

YOUR BAR WILL REMAIN THE SAME.

PICK UP THE PHONE CALL RICH UNGER@ 941-921-7027
OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.CO