"BIKINIS OR NOTHING"
Take it straight from the Headline on
the Cover of Sports Illustrated's latest swimsuit edition.
"BIKINIS OR NOTHING" that is your
Mantra this Spring Break and through the entire Summer.
"Sports Illustrated" and it's swimsuit
edition is a monumental promotional opportunity.
I explain the concept to bar owner
after club owner who after thinking about it, finally get it.
This issue of "SI" out sells every
other issue by over half a million copies.
Why, Why, Why would you not tie in,
connect to, and suit up with this Issue and it's feature on Models in
Swimwear?
How can you not get it?
You will never realize the cash that
your missing out on, because you are not in the "REFUSE TO LOSE"
mentality.
My litmus test for a Premier Promotion
is, will it attract HOT women, will it draw spenders and will it pack the
place?
Yes, Yes and more Yes.
We sell you $75. American Made bikinis
for just $17. in gorgeous prints and for just $19.99 in great solid
colors, buy a dozen, buy five dozen take your pick, your sizes,
your style bottom.
Just call Diane at 941-921-7027 and go
to our home page and click on our "BIKINI" Banner on the left hand side.
The promotion is innovative, the theme
is fantastic, the marketing is spot on, there is no downside, so the
Concept is "MUST DO".............................................................................
Why Would You Pay A Club Promoter In This
Financial Fiasco?
Promoters rely on flyers, word of mouth, a myspace
site, and
take the cover charge for simply bringing
bodies into your club or bar.
There is no advantage to relying on a club
promoter, it is pure laziness on the part of the Owner.
Since when can't an Owner of a Nightclub who
has invested hundreds of thousands of dollars in atmosphere, in image, in
design,YET still not have the intelligence and
foresight to pack his own club?
Club and Bar Owners need every single source,
stream and segment of cash revenue that their club or bar derives.
Why would you allow a club promoter to bring
in their own dj, their own door personnel, their own staff of any kind?
Why do you need some club promoter to sell a
VIP TABLE inside your club?
It's your club, your bar, your the Person who
should schmooze, be high profile, and Mr. Cordiality, Mr. Hospitality, Mr.
Make Em Feel Very Special.
Not some ego driven, predatory club promoter.
There is no logical reason to give any portion
of the cover charge, the liquor sales, the bottle service, the VIP
Tables, to anyone for any reason.
Never take on another "Partner" that is the
last person you need in this economy.
I have seen Club Promoters in action first
hand, and I find nothing to justify their financial compensation.
Being a Nightclub & Bar & Restaurant Consultant for over 30 years, I have
seen it all, done it all and know it all.
I am here to say without any hesitation, club
promoters in these days of home foreclosures, job losses in the millions,
no bar, no club needs to pay a club promoter when the Owner should be
doing the promoting.
I have a Club Owner in West Virginia who is
one of the sharpest Operators I have met, He operates a huge, gigantic
club and asked me for my EXPERTISE, not because he needed it, but he
wanted it.
He was so pumped up, so motivated, so
energized after working with me, because he was excited and thrilled to
learn of new Marketing Techniques and Premier Promotions.
WHY YOU NEED RICH UNGER:
A. YOU SEE A MAJOR DECLINE IN PATRONS, BOTH
YOUR USUAL PARTY PEOPLE AND EVEN FRESH FACES.
B. YOU ALLOWED OTHER COMPETING BARS AND CLUBS
TO OPEN, AND TOOK NO AGGRESSIVE STRATEGIES TO OFFSET THEIR OPENING AND
STEAL THEIR THUNDER.
C. YOU CAN FEEL THE LACK OF EXCITEMENT AND
ENTICEMENT IN YOUR BAR AND CLUB, YOUR IMAGE IS FAST BECOMING ONE OF
YESTERDAY'S PLACE TO PARTY.
D. YOU HAVE NOT CREATED, HOSTED AND PRESENTED
ANY "FUN" OR "WOW FACTORS" IN SO LONG, YOUR BAR OR CLUB IS COMPLETELY OFF
THE NIGHT LIFE RADAR SCREEN.
E. YOU NEED A GAME PLAN, A SET STRATEGY, A
PROMOTIONS PATH AND PLAN TO FOLLOW, TO IMPLEMENT, TO TAKE BACK THE NIGHTS.
THUS CREATING SERIOUS NEW CASH FLOW AND
CROWDS, CROWDS OF WOMEN, WOMEN, AND SPENDERS.
NOW IF YOUR NOT IN THIS SITUATION, THEN YOU
ARE ONE IN A MILLION.
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PUTTING BUTTS IN BAR
STOOLS & FEET ON YOUR DANCE FLOOR.
First and foremost
never ever spend $19.99 on a book that supposedly tells you everything you
need to know to run a bar or nightclub.
Why?
Because no generic
paperback book with all general information that does not address your
specific challenges, your local area, your problems and situations, your
Community's marketing and advertising outlets, your image and perception
in your own backyard, I mean no book, can provide you with detailed
direction.
These books just paint
a broad outline that may or may not even be applicable to your current
problems.
These books give
nothing more than just overture information that is hit or miss.
I asked one of these
Authors what the validity of his book was,he refused to respond except to
use distasteful language in my questioning the content of the book?
Typical of scam artists who prey upon
desperate Owners looking for simple answers to complex problems they face
every day.
These books do not even
measure up to the 'FOR DUMMIES" books on computers.
The key to putting
butts in your bar stools and feet on your dance floor is to do what no
other bar or club in your area is doing.
Every Bar books local
bands.
Every Club has a DJ.
Every Bar has drink
specials.
Every Club lets ladies
in free.
Every Bar becomes
boring.
Every Club becomes
outdated.
Every Bar is challenged by another
bar.
Every Club faces a new club that
threatens it's very existence.
Putting butts in your bar stools is
easy, when you realize the overall format that you need to implement.
Putting feet on your dance floor and
packing it is very simple, take your dance floor to the next level.
These are "THE MONEY MONTHS" yet you
are not in the money.
You have no one to blame but yourself.
WHY YOU HAVEN'T CALLED ME, DEFIES
LOGIC.
================================
CASUAL AND FAST FOOD
FIGHT FOR THAT DINING DOLLAR THE WAY I WOULD:
"TGIF" HAS A "BUY 1 GET
1 FREE ENTREE MENU
"TGIF" HAS A "SMALLER
PORTION MEAL PROMOTION FOR JUST $5.99
"DUNKIN DONUTS" HAS
SHUT STARBUCKS DOWN
I MEAN THEIR PRICING,
THEIR PRESENTATION, THEIR MARKETING
THEY ARE COMING ON
STRONG...............................
"RUBY TUESDAY'S" LUNCH
OR DINNER GOURMET BURGERS STARTING AT $5.99
"HOOTERS" FOR NOW ONLY
ON WEDNESDAYS, BUT AS SOON AS THEY REALIZE
THE IMPACT, LUNCH OR
DINNER,THE 10 BONELESS WING COMBO FOR JUST $5.99
WILL BE FEATURED EVERY
DAY.
THE PRICE POINTS ARE
RIGHT, THE QUALITY IS RIGHT, THE TIMING IS RIGHT.
I AM REFORMATTING MENUS
NOW FOR VARIOUS ESTABLISHMENTS, IT'S NOT
ABOUT JUST THE PRICE, IT'S ALL THE
PRESENTATION, THE QUALITY, THE SERVING
AND THE SELECTION.
{{{{{{{{{{{{{{{{{{{{{{}}}}}}
Restaurants Must Transform After THEIR
DINNER SERVICE INTO NIGHT LIFE ADVENTURES
Why must have I to repeat this?
How can you pay the bills and pocket
any cash depending on food sales.
The money is in, always will be in,
THE BAR................................................
There is a major backlash going on
right now by dining patrons against Restaurants that
are cutting back, but not reducing
their prices, by dinning patrons against Restaurants
that are substituting quality,
quantity and presentation for cheap.
The money right now is in the back of
the the house it is behind the bar, on the dance floor,
and in the late hours.
I was part of Bennigan's original
"Beach Club" Concept that they only launched in a handful
of "Bennigan's".
The Concept was ideal, the timing was
perfect and the place was packed.
But typical of Corporate, they had no
clue, no grasp and no understanding of what this format
was all about, while it was doubling
the volume and creating a tremendous bottom line, they
could not understand how to combine
their food service and casual dining format with this
total departure called "Bennigan's
Beach Club".
The "SUITS" never understood the
profit in the "SAND".
I had them packed, there were
beautiful Women, great looking guys, no problems, no hassles,
a complete late night money making,
crowd packing reality.
I contacted the CEO of "APPLEBEE's"
about a fresh new approach to this fabulous format,
of course not even the courtesy of a
response.
//////////////////////////////////////////////////////////////////////////
BARS DON'T NEED DANCE FLOORS TO
FEATURE DANCING, BARS DON'T NEED KITCHENS TO MAKE THOUSANDS ON FOOD.
Excuses, Excuses, Excuses, Excuses,
Excuses, Excuses, Excuses,
that's all I ever hear.
The Bar Business is not for the weak,
the lazy, the lame, the tired, the out of touch, the rude, the
inhospitable.
Yet sadly bars and clubs and lounges
and taverns, and pubs all have Owners who fit the above to a "T".
They refuse to feature dancing,
thinking the only way is to spend on a dance floor.
WRONG.
They refuse to serve food, explaining
we have to build a kitchen to serve food.
WRONG.
Why would any Bar pay a band or dj if
patrons can't dance?
Why would any Bar let patrons order
food from another establishment if they are hungry?
Why would a lounge spend hundreds of
thousands of dollars on decor, design and interior,
the rely on worthless Club Promoters
to bring in patrons?
I REPEAT, CLUB PROMOTERS ARE THE
TALIBAN OF THE BAR , CLUB, LOUNGE INDUSTRY.
THEY ARE NOTHING BUT GREEDY ME, ME,
ME, ME, STRANGERS AND HAVE NO LOYALTY TO
YOU< YOU< YOU< YOU< YOU<
**************************************
THIS IS A MAJOR MONEY MONTH AND LOOK
AT THE NIGHTS YOU ARE OPEN, THE CASH YOU
ARE TAKING IN, THE PATRONS YOU ARE
ATTRACTING AND ASK YOURSELF THIS?
WHY AM I NOT TAKING POSITIVE ACTION TO
CHANGE THIS ECONOMIC NOSE DIVE NOW?
ARE YOU TIRED OF RACKING YOUR BRAIN
FOR CONCEPTS, AND FED UP WITH SLOW NIGHTS?
THEN ASK YOURSELF THIS OTHER SIMPLE
QUESTION?
